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Website SEO report for aviva.co.uk

We fetched SEO Data for aviva.co.uk : 06:50:36 PM - Thu, 21 Mar 2013
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FREE SEO WEBSITE REPORT FOR aviva.co.uk

Below is the detail relating to the information that we gathered from aviva.co.uk website.

This information is very important to be checked and then corrected if there are any problems found. This is only a summary report containing the basic important on-page SEO information required, if you would like a more indepth report please contact us.

Title Tag

The Title TAG for this website is : Aviva - UK Life, Home & Car Insurance Provider. Quote Direct
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name


SEO Opinion : The title is the correct length - GREAT


The Title should be coded as follows:

<head>
<title>Aviva - UK Life, Home & Car Insurance Provider. Quote Direct</title>
</head>

Is the Title TAG Important?

The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-

Website Title Tag

The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.

Where does Google use the Title TAG?

If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-

Website Title Tag in Google

In Google you can see the title tag as the top line of information above the website URL which appears in all search results.

The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.

If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.

If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.

Meta Tag Description

Website Description : Car, Home, Travel & Health Insurance; Life, Savings, Investments & Pensions. Get an Aviva Quote Direct from one of Britains Largest Insurance Providers.

SEO best practice : The description should be between 150 and 160 characters.

It is recommened to include you keywords in the description for each page but this should be written for humans.

SEO Opinion : GOOD


The Description Meta Tag should be coded as follows:

<head>
<meta name="description" content="Car, Home, Travel & Health Insurance; Life, Savings, Investments & Pensions. Get an Aviva Quote Direct from one of Britains Largest Insurance Providers.">
</head>

The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.

Where does the meta description appear in Google?

Meta Description Tag in Google

Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under www.chameleonwebservices.co.uk

Avoid Duplicate Meta description Tags

The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.

Meta TAG Keywords

Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.

Website Keywords : aviva insurance, savings, investments, pensions

Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.

The Keywords Meta Tag should be coded as follows:

<head>
<meta name="keywords" content="aviva insurance, savings, investments, pensions">
</head>

Ensure that you have coded your meta data for the keywords as above.

Website IP Address

The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.

Website IP : 82.112.124.176

You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.

Hosting Server Information

Website Server Info:
HTTP/1.1 200 OK
Date: Thu, 21 Mar 2013 18:52:11 GMT
Server: Apache
Vary: Cookie,User-Agent,Accept-Encoding
Cache-Control: max-age=0, public
Expires: Thu, 21 Mar 2013 18:52:11 GMT
Content-Length: 39032
Keep-Alive: timeout=15, max=100
Connection: Keep-Alive
Content-Type: text/html; charset=utf-8
Set-Cookie: NSC_Qspe-xxx.bwjwb.dp.vl-IUUQ=ffffffff50effd8845525d5f4f58455e445a4a423660;expires=Thu, 21-Mar-2013 19:20:36 GMT;path=/;httponly

Google Page Rank

The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about Google Page Rank click here

Website Page Rank : 6

Alexa Rank of Website

Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.

Website Alexa Rank: 40844

Keyword Optimisation

The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:

Website Single Words :
insurance => 67
a => 22
Aviva => 21
Find => 18
out => 17
more => 16
about => 15
& => 13
Get => 13
for => 12
quote => 12
Life => 11
to => 11
you => 10
car => 8
and => 8
Health => 8
ISA => 8
Home => 7
Car => 7
life => 7
retirement => 7
plan => 6
Pensions => 6
cover => 6
of => 6
the => 6
Investment => 5
Business => 5
MultiCar => 5
all => 5
or => 5
investments => 5
us => 5
our => 5
claim => 5
Personal => 4
in => 4
with => 4
pension => 4
Breakdown => 4
bond => 4
investment => 4
Equity => 4
accident => 4
free => 4
protection => 4
Accidental => 4
Drive => 4
cookies => 4
online => 4
Travel => 4
More => 4
Insurance => 4
from => 4
policy => 4
Savings => 4
Make => 3
View => 3
Retirement => 3
when => 3
Save => 3
advice => 3
home => 3
how => 3
Van => 3
products => 3
your => 3
cash => 3
£5 => 3
what => 3
customers => 3
Annuities => 3
Deposit => 3
Plan => 3
health => 3
release => 3
Website Double Words :
Find out => 17
out more => 14
more about => 12
Get a => 11
insurance quote => 9
car insurance => 6
Life insurance => 6
about Aviva => 6
Health insurance => 5
life insurance => 5
Home insurance => 5
Car insurance => 5
insurance Aviva => 4
insurance Get => 4
Aviva Drive => 4
& investments => 4
& retirement => 4
View all => 3
Make a => 3
health insurance => 3
all products => 3
a claim => 3
Aviva Deposit => 3
Savings & => 3
Business insurance => 3
Deposit Plan => 3
Plan ISA => 3
Equity release => 3
Pensions & => 3
Investment bond => 3
Travel insurance => 3
insurance Savings => 3
MultiCar insurance => 3
Website Triple Words :
Find out more => 14
out more about => 12
more about Aviva => 6
insurance Get a => 4
View all products => 3
Make a claim => 3
insurance Savings & => 3
Savings & investments => 3
Deposit Plan ISA => 3
Aviva Deposit Plan => 3
Pensions & retirement => 3
50's guaranteed lifelong => 2
guaranteed lifelong protection => 2
lifelong protection plan => 2
New Parent Free => 2
Free Life Cover => 2
Parent Free Life => 2
Over 50's guaranteed => 2
plan New Parent => 2
protection plan New => 2
whole of life => 2
Life insurance Guaranteed => 2
cover Life insurance => 2
Life cover Life => 2
insurance Guaranteed whole => 2
Guaranteed whole of => 2
life insurance Over => 2
of life insurance => 2
Life Cover Health => 2
insurance Over 50's => 2
and protection Individual => 2
insurance Personal accident => 2
Travel insurance Personal => 2
Zone Travel insurance => 2
Practitioner Zone Travel => 2
Personal accident insurance => 2
accident insurance Accidental => 2
benefit Accidental disability => 2
death benefit Accidental => 2
Accidental death benefit => 2
insurance Accidental death => 2
advisers Practitioner Zone => 2
for advisers Practitioner => 2
protection Individual healthcare => 2
insurance quote Home => 2
insurance and protection => 2
Health insurance and => 2
Individual healthcare Healthcare => 2
healthcare Healthcare for => 2
Healthcarezone for advisers => 2
businesses Healthcarezone for => 2
for businesses Healthcarezone => 2
Healthcare for businesses => 2
Cover Health insurance => 2
insurance 40% no => 2
£5 a month => 2
Drive insurance Van => 2
Aviva Drive insurance => 2
insurance Aviva Drive => 2
insurance Van insurance => 2
Van insurance Breakdown => 2
Business Vehicle insurance => 2
insurance Business Vehicle => 2
Breakdown insurance Business => 2
insurance Breakdown insurance => 2
MultiCar insurance Aviva => 2
insurance MultiCar insurance => 2
online Get a => 2
Find out what => 2
ISA Find out => 2
more about our => 2
3 months free => 2
all products Motor => 2
Car insurance MultiCar => 2
insurance Car insurance => 2
Motor insurance Car => 2
products Motor insurance => 2
quote Life insurance => 2
insurance quote Life => 2
if you have => 2
you have been => 2
insurance Home insurance => 2
Motorhome insurance Home => 2
Home insurance Life => 2
insurance Life cover => 2
Home insurance 40% => 2
Accidental disability insurance => 2
40% no claims => 2
no claims discount => 2
insurance Motorhome insurance => 2
car insurance Motorhome => 2
Aviva Learner Short => 2
insurance Aviva Learner => 2
insurance Motorcycle insurance => 2
Vehicle insurance Motorcycle => 2
Learner Short term => 2
Short term car => 2
Classic car insurance => 2
insurance Classic car => 2
car insurance Classic => 2
term car insurance => 2
quote Home insurance => 2
Motorcycle insurance Aviva => 2
Base Rate Tracker => 2
Rate Tracker Aviva => 2
Tracker Aviva Deposit => 2
Plan ISA Pensions => 2
bond Base Rate => 2
Investment bond Base => 2
in or register => 2
Log in or => 2
funds Investment bond => 2
ISA Pensions & => 2
retirement Stakeholder pension => 2
Equity release Income => 2
release Income drawdown => 2
Income drawdown AutoEnrolment => 2
disability insurance Family => 2
Annuities Equity release => 2
pension Annuities Equity => 2
Stakeholder pension Personal => 2
pension Personal pension => 2
Personal pension Annuities => 2
investment funds Investment => 2
& retirement Stakeholder => 2
a claim Make => 2
accident plan Hospital => 2
Hospital cash plan => 2
cash plan Pet => 2
claim Make a => 2
personal accident plan => 2
insurance Family personal => 2
Collective investment funds => 2
Family personal accident => 2
plan Pet Insurance => 2
plan Hospital cash => 2
& shares ISA => 2
Please Select&hellip Car => 2
shares ISA Collective => 2
ISA Collective investment => 2
investments Stocks & => 2
Stocks & shares => 2
Business insurance Savings => 2
Pet Insurance Business => 2
Insurance Business insurance => 2
& investments Stocks => 2
Website Four Words :
Find out more about => 12
out more about Aviva => 6
Aviva Deposit Plan ISA => 3
insurance Savings & investments => 3
Cover Health insurance and => 2
Life Cover Health insurance => 2
Parent Free Life Cover => 2
Health insurance and protection => 2
Free Life Cover Health => 2
insurance and protection Individual => 2
healthcare Healthcare for businesses => 2
Individual healthcare Healthcare for => 2
protection Individual healthcare Healthcare => 2
and protection Individual healthcare => 2
New Parent Free Life => 2
plan New Parent Free => 2
life insurance Over 50's => 2
of life insurance Over => 2
whole of life insurance => 2
Guaranteed whole of life => 2
insurance Over 50's guaranteed => 2
Over 50's guaranteed lifelong => 2
protection plan New Parent => 2
lifelong protection plan New => 2
guaranteed lifelong protection plan => 2
50's guaranteed lifelong protection => 2
Healthcare for businesses Healthcarezone => 2
businesses Healthcarezone for advisers => 2
Accidental disability insurance Family => 2
benefit Accidental disability insurance => 2
death benefit Accidental disability => 2
Accidental death benefit Accidental => 2
disability insurance Family personal => 2
insurance Family personal accident => 2
Family personal accident plan => 2
Make a claim Make => 2
a claim Make a => 2
claim Make a claim => 2
insurance Accidental death benefit => 2
accident insurance Accidental death => 2
advisers Practitioner Zone Travel => 2
for advisers Practitioner Zone => 2
Healthcarezone for advisers Practitioner => 2
insurance Guaranteed whole of => 2
Practitioner Zone Travel insurance => 2
Zone Travel insurance Personal => 2
Personal accident insurance Accidental => 2
insurance Personal accident insurance => 2
Travel insurance Personal accident => 2
for businesses Healthcarezone for => 2
out more about our => 2
Breakdown insurance Business Vehicle => 2
insurance Breakdown insurance Business => 2
Van insurance Breakdown insurance => 2
Drive insurance Van insurance => 2
insurance Business Vehicle insurance => 2
Business Vehicle insurance Motorcycle => 2
insurance Aviva Learner Short => 2
Motorcycle insurance Aviva Learner => 2
insurance Motorcycle insurance Aviva => 2
Vehicle insurance Motorcycle insurance => 2
Aviva Drive insurance Van => 2
insurance Aviva Drive insurance => 2
Motor insurance Car insurance => 2
products Motor insurance Car => 2
all products Motor insurance => 2
View all products Motor => 2
insurance Car insurance MultiCar => 2
Car insurance MultiCar insurance => 2
MultiCar insurance Aviva Drive => 2
insurance quote Life insurance => 2
insurance MultiCar insurance Aviva => 2
Aviva Learner Short term => 2
Learner Short term car => 2
insurance Home insurance Life => 2
Motorhome insurance Home insurance => 2
insurance Motorhome insurance Home => 2
car insurance Motorhome insurance => 2
Home insurance Life cover => 2
insurance Life cover Life => 2
ISA Find out more => 2
personal accident plan Hospital => 2
cover Life insurance Guaranteed => 2
Life cover Life insurance => 2
insurance quote Home insurance => 2
quote Home insurance 40% => 2
car insurance Classic car => 2
if you have been => 2
term car insurance Classic => 2
Short term car insurance => 2
insurance Classic car insurance => 2
Classic car insurance Motorhome => 2
Home insurance 40% no => 2
insurance 40% no claims => 2
40% no claims discount => 2
Life insurance Guaranteed whole => 2
insurance Van insurance Breakdown => 2
Plan ISA Pensions & => 2
ISA Pensions & retirement => 2
Pensions & retirement Stakeholder => 2
Deposit Plan ISA Pensions => 2
Tracker Aviva Deposit Plan => 2
bond Base Rate Tracker => 2
Base Rate Tracker Aviva => 2
Rate Tracker Aviva Deposit => 2
& retirement Stakeholder pension => 2
retirement Stakeholder pension Personal => 2
Equity release Income drawdown => 2
release Income drawdown AutoEnrolment => 2
accident plan Hospital cash => 2
Annuities Equity release Income => 2
pension Annuities Equity release => 2
Stakeholder pension Personal pension => 2
Personal pension Annuities Equity => 2
Investment bond Base Rate => 2
pension Personal pension Annuities => 2
Insurance Business insurance Savings => 2
Business insurance Savings & => 2
Savings & investments Stocks => 2
Pet Insurance Business insurance => 2
cash plan Pet Insurance => 2
plan Hospital cash plan => 2
funds Investment bond Base => 2
Hospital cash plan Pet => 2
& investments Stocks & => 2
plan Pet Insurance Business => 2
investments Stocks & shares => 2
Log in or register => 2
investment funds Investment bond => 2
Collective investment funds Investment => 2
ISA Collective investment funds => 2
Stocks & shares ISA => 2
& shares ISA Collective => 2
shares ISA Collective investment => 2

Total Number of Links on the Webpage

The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.

Website Total Links : 187

How many of these Links are Unique

Website Unique Links : 99
Website All Unique Links :
/library/css/core.css
/library/css/new-screen.css
/library/css/hero-images.css
/library/css/pod-images.css
/library/css/print.css
/library/css/coreIE.css
/library/css/new-ie7styles.css
/library/css/ie6-styles.css
http://www.aviva.co.uk/
/library/css/jquery.fancybox-1.3.4.css
/favicon.ico
/cookie-decision/accept/
/legal/aviva-cookie-policy.html
/retrieve-quote/
/all-products/
/
/insurance/
/savings-and-investments/
/pensions-and-retirement/
/health-insurance/
/existing-customers/
/our-latest-tv-ads/new-parent.html
http://www.aviva.co.uk/car/filter-page.html?redirect=/cgi-bin/portcullis.cgi?portcullisid=ukdi-mypolicy-renew
/car/
/car/filter-page.html?redirect=/cgi-bin/portcullis.cgi?portcullisid=ukdi-motor
/home/
/home/filter-page.html?redirect=/cgi-bin/portcullis.cgi?portcullisid=ukdi-home-insurance-buildings-contents
/life/
/life/are-you-ready.html
/health/private-health-insurance/filter-page.html?redirect=/cgi-bin/portcullis.cgi?portcullisid=private-health-insurance&business=healthcare
/pensions-and-retirement/retirement-centre/
/cgi-bin/portcullis.cgi?portcullisid=retirement-income-calculator
/multicar-insurance/
/car/filter-page.html?redirect=/cgi-bin/portcullis.cgi?portcullisid=ukdi-motor-multi
/breakdown-cover/
/travel/
http://www.aviva.co.uk/cgi-bin/portcullis.cgi?portcullisid=ukdi-travel-insurance&source=ZVC4
/business-insurance/
/savings-and-investments/investment-products/stocks-and-shares-isa.html
/savings-and-investments/savings-products/deposit-plan-isa/
/savings-and-investments/investment-products/select-investment/
/annuities/
/equity-release/
/matters/
/floods/
/drive/?intcmp=rmd-hppod
/contact-us/
/drive/
/van-insurance/
/business-vehicle-insurance/
/motorcycle-insurance/
/learner/
/short-term-car-insurance/
/classic-car-insurance/
/motorhome-insurance/
/life/guaranteed-whole-of-life-insurance/
/life/over-50-life-insurance/
/our-latest-tv-ads/new-parent.html/
/health-insurance/individual-healthcare/
/health-insurance/business/
/health-insurance/healthcarezone-for-advisors-interstitial/
/health-insurance/practitioner-zone.html
/personal-accident-insurance/accidental-death-benefit/
/personal-accident-insurance/accidental-disability/
/personal-accident-insurance/family-personal/
/personal-accident-insurance/hospital-cash-plan/
/pet-insurance/
/savings-and-investments/investment-products/collective-investments.html
/savings-and-investments/savings-products/base-rate-tracker/
/stakeholder-pension/
/personal-pension/
/income-drawdown/
/auto-enrolment/
http://www.aviva.co.uk/contact-us/
http://www.aviva.co.uk/sitemap.html
http://www.aviva.co.uk/savings-and-investments/fund-performance/
http://www.aviva.co.uk/glossary-of-terms/
http://www.aviva.co.uk/accessibility/
http://www.aviva.co.uk/about-us/
http://www.aviva.co.uk/careers/
http://www.aviva.co.uk/media-centre/
http://www.aviva.co.uk/help-and-advice/
http://www.aviva.co.uk/sponsorship/
http://www.aviva.co.uk/sponsorship/premiership-rugby.html
http://www.aviva.co.uk/sponsorship/ncfc.html
http://www.aviva.co.uk/sponsorship/national-theatre.html
http://www.aviva.co.uk/sponsorship/stonewall.html
http://www.aviva.co.uk/legal/
http://www.aviva.co.uk/legal/privacy-policy.html
http://www.aviva.co.uk/legal/aviva-cookie-policy.html
http://www.aviva.com/
http://www.aviva.co.uk/afa-redirect.html
http://www.aviva.co.uk/risksolutions/
http://www.quotemehappy.com/
/worldwide/
http://www.facebook.com/avivauk
https://twitter.com/AvivaUK
https://plus.google.com/102511470109149423939?prsrc=3
http://www.youtube.com/aviva


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