debenhams.com

FREE Website SEO Audit Report for debenhams.com

We fetched SEO Data for debenhams.com : 10:33:34 AM - Sun, 13 Jan 2013
Perform a REFRESH

The Title TAG for this website is : Women's, Men's & Kids Clothes, Shoes, Furniture & Gifts – Debenhams
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name

The Title should be coded as follows:

Is the Title TAG Important?

The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-

The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.

Where does Google use the Title TAG?

If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-

In Google you can see the title tag as the top line of information above the website URL which appears in all search results.

The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.

If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.

If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.

Website Description : Debenhams Official Site. Shop Women's, Men's & Kids Clothing, Shoes, Furniture & Gifts. ‘Life Made Fabulous with Designers at Debenhams’.

SEO best practice : The description should be between 150 and 160 characters.

It is recommened to include you keywords in the description for each page but this should be written for humans.

The Description Meta Tag should be coded as follows:

The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.

Where does the meta description appear in Google?

Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under www.chameleonwebservices.co.uk

Avoid Duplicate Meta description Tags

The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.

Meta TAG Keywords

Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.

Website Keywords : Debenhams, Debenhams sale, Debenhams.co.uk, Clothes, Clothing, Debenhams UK, Debenhams store locator, Debenhams online, Debenhams stores

Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.

The Keywords Meta Tag should be coded as follows:

Ensure that you have coded your meta data for the keywords as above.

Website IP Address

The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.

Website IP : 2.18.116.65

You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.

Hosting Server Information

Website Server Info:
HTTP/1.0 200 OK
Server: IBM_HTTP_Server
Cache-Control: no-cache="set-cookie,set-cookie2"
Expires: Thu, 01 Dec 1994 16:00:00 GMT
X-Origin-ID: war
Content-Type: text/html;charset=ISO-8859-1
Date: Sun, 13 Jan 2013 10:33:34 GMT
Connection: close
Set-Cookie: JSESSIONID=0000vgaPVi0Dcny1YGQs8mlG9Bx:120bf5lv6;Path=/
Set-Cookie: DEBS_SITE_AFFINITY_V1=V5; Path=/;
Set-Cookie: SSLB=0; path=/; domain=.debenhams.com

Google Page Rank

The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about Google Page Rank click here

Website Page Rank : 6

Alexa Rank of Website

Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.

Website Alexa Rank: 3008

Website Age

The age of a website is an important factor in Google's eyes. Google does not provide a page rank score until the website is over 6 months old.

Website Registered Since : 13-nov-1997

Keyword Optimisation

The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:

Website Single Words :
& => 110
by => 27
Shop => 15
Debenhams => 13
all => 10
New => 10
shoes => 7
now => 6
sale => 6
Sale => 6
boys => 6
girls => 6
Designer => 6
OFF => 6
10 => 6
to => 6
Club => 5
at => 5
for => 5
NEW => 5
offers => 4
magazine => 4
a => 4
years)Older => 4
(416 => 4
brandDesigners => 4
(16 => 4
(024 => 4
TO => 3
DEBENHAMS => 3
and => 3
toys => 3
bootsSports => 3
WOMEN'S => 3
UP => 3

Website Double Words :
New Debenhams => 9
Shop all => 8
Sale & => 6
sale & => 6
Shop now => 4
by brandDesigners => 4
brandDesigners at => 4
Debenhams magazine => 4
now Shop => 3
shoes sale => 3
& offers => 3
& bootsSports => 3
UP TO => 3

Website Triple Words :
by brandDesigners at => 4
New Debenhams magazine => 4
now Shop now => 3
shoes sale & => 3
offersFeatures & trends => 2
& offersFeatures & => 2
boys (16 years)Younger => 2
(16 years)Younger girls => 2
& trends New => 2
(024 months)Younger boys => 2
months)Baby girls (024 => 2
girls (024 months)Younger => 2
months)Younger boys (16 => 2
trends New Debenhams => 2
(16 years)Older boys => 2
TO 70% OFF => 2
to 66 countries => 2
brandDesigners at Debenhams => 2
sale & offersWomen's => 2
years)Older girls (416 => 2
(416 years)Older girls => 2
girls (16 years)Older => 2
Beauty Shop all => 2
years)Older boys (416 => 2
boys (416 years)Older => 2
years)Younger girls (16 => 2
Sale & offersFeatures => 2
& jacketsJumpers & => 2
& offersTop 10 => 2
bootsSports Beauty Shop => 2
Shop now Shop => 2
UP TO 70% => 2
& bootsSports Beauty => 2
(024 months)Baby girls => 2
boys (024 months)Baby => 2

Website Four Words :
Sale & offersFeatures & => 2
(024 months)Baby girls (024 => 2
girls (024 months)Younger boys => 2
(024 months)Younger boys (16 => 2
& offersFeatures & trends => 2
offersFeatures & trends New => 2
bootsSports Beauty Shop all => 2
boys (024 months)Baby girls => 2
& trends New Debenhams => 2
months)Younger boys (16 years)Younger => 2
boys (16 years)Younger girls => 2
boys (416 years)Older girls => 2
(416 years)Older girls (416 => 2
by brandDesigners at Debenhams => 2
shoes sale & offersWomen's => 2
years)Older boys (416 years)Older => 2
(16 years)Older boys (416 => 2
(16 years)Younger girls (16 => 2
years)Younger girls (16 years)Older => 2
girls (16 years)Older boys => 2
& bootsSports Beauty Shop => 2
months)Baby girls (024 months)Younger => 2
UP TO 70% OFF => 2
now Shop now Shop => 2
Shop now Shop now => 2

Total Number of Links on the Webpage

The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.

Website Total Links : 663

How many of these Links are Unique

Website Unique Links : 579

Website All Unique Links :
/css/main.css
/css/main_navigation.css
/css/suggest.css
http://www.debenhams.com/webapp/wcs/stores/servlet/topcategory_10001_10001_-1
/css/v5perfsb.css
http://www.debenhams.com
/webapp/wcs/stores/servlet/OrderCalculate?URL=OrderItemDisplay&langId=-1&storeId=10001&catalogId=10001&updatePrices=1&calculationUsageId=-1&orderId=.
http://www.debenhams.com/webapp/wcs/stores/servlet/OrderCalculate?URL=OrderItemDisplay&langId=-1&storeId=10001&catalogId=10001&updatePrices=1&calculationUsageId=-1&orderId=.
/webapp/wcs/stores/servlet/TrackTraceView?storeId=10001
http://www.debenhams.com/webapp/wcs/stores/servlet/category_10001_10001_18765_-1
http://www.debenhams.com/webapp/wcs/stores/servlet/LogonForm?langId=-1&storeId=10001&catalogId=10001
http://www.debenhams.com/webapp/wcs/stores/servlet/../../../../customer-service/contact-us
#
javascript:
http://www.debenhams.com/women
'itms://itunes.apple.com/gb/app/debenhams-for-ipad/id470540241?mt=8';}}}}else{setCookie(ineligibleDateCookie,todaysDate,30,path,domain,secure);}}}cookieName='MBak2Full';cookieValue=$Deb.getCookie(cookieName);if($Deb.oneGetParam(window.location.toString(),'m-back2full')){$Deb.setCookie(cookieName,'true',null,path,domain,secure);cookieValue='true';}if(cookieValue!='true'){if((isValidiOS()||(isValidAndroid()&&!isValidAndroidTablet())||isValidNokia()||isValidRIM())&&(parent.location.protocol==
msiteURL;}}})();#SALE
http://www.debenhams.com/women/new-arrivals-clothing
http://www.debenhams.com/women/dresses
http://www.debenhams.com/women/tops
http://www.debenhams.com/women/coats-jackets
http://www.debenhams.com/women/jumpers-cardigans
http://www.debenhams.com/women/trousers-leggings
http://www.debenhams.com/women/jeans
http://www.debenhams.com/women/shirts-blouses
http://www.debenhams.com/women/shorts
http://www.debenhams.com/women/skirts
http://www.debenhams.com/women/suits-tailoring
http://www.debenhams.com/women/swimwear-beachwear
http://www.debenhams.com/lingerie
http://www.debenhams.com/lingerie/nightwear
http://www.debenhams.com/sale/women
http://www.debenhams.com/sale/women/sports
http://www.debenhams.com/webapp/wcs/stores/servlet/category_10001_10001_215165_-1#slided
http://www.debenhams.com/women/new-arrivals-shoes-accessories
http://www.debenhams.com/women/shoes-boots
http://www.debenhams.com/women/handbags-purses
http://www.debenhams.com/women/hats-fascinators
http://www.debenhams.com/women/scarves
http://www.debenhams.com/women/gloves
http://www.debenhams.com/women/jewellery
http://www.debenhams.com/women/watches
http://www.debenhams.com/women/swimwear-beachwear/sunglasses
http://www.debenhams.com/lingerie/socks-tights
http://www.debenhams.com/women/dresses/bridesmaid-dresses
http://www.debenhams.com/designers/women/dresses
http://www.debenhams.com/women/trousers-leggings/leggings
http://www.debenhams.com/women/dresses/maxi-dresses
http://www.debenhams.com/women/occasion-evening-wear
http://www.debenhams.com/weddings/bridal
http://www.debenhams.com/weddings/bridesmaids
http://www.debenhams.com/women/maternity-clothing
http://www.debenhams.com/women/petite
http://www.debenhams.com/women/plus-size
http://www.debenhams.com/women/sports
http://www.debenhams.com/designers/women
http://www.debenhams.com/women/coast
http://www.debenhams.com/women/collection
http://www.debenhams.com/women/debut
http://www.debenhams.com/women/jacques-vert
http://www.debenhams.com/women/joe-browns
http://www.debenhams.com/women/kaliko
http://www.debenhams.com/women/lands-end
http://www.debenhams.com/women/lipsy
http://www.debenhams.com/women/mantaray
http://www.debenhams.com/women/maine-new-england
http://www.debenhams.com/women/oasis
http://www.debenhams.com/women/phase-eight
http://www.debenhams.com/women/pineapple
http://www.debenhams.com/women/principles-by-ben-de-lisi
http://www.debenhams.com/women/quiz
http://www.debenhams.com/women/red-herring
http://www.debenhams.com/women/warehouse
http://www.debenhams.com/brand-directory/women
http://www.debenhams.com/beauty
http://www.debenhams.com/beauty/astalift
http://www.debenhams.com/beauty/aveda
http://www.debenhams.com/beauty/bareminerals
http://www.debenhams.com/beauty/benefit
http://www.debenhams.com/beauty/biotherm
http://www.debenhams.com/beauty/bliss
http://www.debenhams.com/beauty/bobbi-brown
http://www.debenhams.com/beauty/CHANEL
http://www.debenhams.com/beauty/ck-one-cosmetics
http://www.debenhams.com/beauty/clarins
http://www.debenhams.com/beauty/clinique
http://www.debenhams.com/beauty/dior
http://www.debenhams.com/beauty/elemis
http://www.debenhams.com/beauty/elizabeth-arden
http://www.debenhams.com/beauty/estee-lauder
http://www.debenhams.com/webapp/wcs/stores/servlet/CategoryDisplay?storeId=10001&catalogId=10001&langId=-1&userType=G&categoryId=138131
/webapp/wcs/stores/servlet/Navigate?ps=default&storeId=10001&lid=%2F%2Fproductsuniverse%2Fen_GB%2F%24s%3DTry_me_guarantee%3Bt%3Dpicked_lists_profile&catalogId=10001
http://www.debenhams.com/sale/beauty
http://www.debenhams.com/webapp/wcs/stores/servlet/category_10001_10001_277628_-1
http://www.debenhams.com/beauty/freeze-24-7
http://www.debenhams.com/beauty/givenchy
http://www.debenhams.com/beauty/guerlain
http://www.debenhams.com/beauty/illamasqua
http://www.debenhams.com/beauty/jimmy-choo
http://www.debenhams.com/beauty/lancome
http://www.debenhams.com/beauty/l-occitane-en-provence
http://www.debenhams.com/beauty/mac-cosmetics
http://www.debenhams.com/beauty/marc-jacobs
http://www.debenhams.com/beauty/nails-inc-
http://www.debenhams.com/beauty/origins
http://www.debenhams.com/beauty/philosophy
http://www.debenhams.com/beauty/st-tropez
http://www.debenhams.com/beauty/tom-ford
http://www.debenhams.com/beauty/urban-decay
http://www.debenhams.com/beauty/yves-saint-laurent
http://www.debenhams.com/brand-directory/beauty
http://www.debenhams.com/webapp/wcs/stores/servlet/category_10001_10001_270613_-1
http://www.debenhams.com/beauty/view-all-new-arrivals
http://www.debenhams.com/beauty/gift-sets
http://www.debenhams.com/beauty/perfume-aftershave
http://www.debenhams.com/beauty/make-up
http://www.debenhams.com/beauty/womens-skincare
http://www.debenhams.com/beauty/sun-protection-tanning
http://www.debenhams.com/beauty/hair
http://www.debenhams.com/beauty/male-grooming
http://www.debenhams.com/beauty/bath-body-care
http://www.debenhams.com/beauty/accessories
http://www.debenhams.com/beauty/electricals
http://www.debenhams.com/webapp/wcs/stores/servlet/category_10001_10001_103601_-1
http://www.debenhams.com/beauty/beauty-club-features
http://blog.debenhams.com/BeautyClub/
http://www.debenhams.com/webapp/wcs/stores/servlet/category_10001_10001_59259_-1
http://www.debenhams.com/beautyclubawards
http://www.debenhams.com/webapp/wcs/stores/servlet/category_10001_10001_254603_-1#slided
http://www.debenhams.com/home-furniture
http://www.debenhams.com/home-furniture/bathroom-accessories
http://www.debenhams.com/home-furniture/bedding
http://www.debenhams.com/home-furniture/towels
http://www.debenhams.com/home-furniture/cookware
http://www.debenhams.com/home-furniture/dinnerware
http://www.debenhams.com/home-furniture/cutlery
http://www.debenhams.com/home-furniture/glassware
http://www.debenhams.com/home-furniture/lighting
http://www.debenhams.com/home-furniture/garden
http://www.debenhams.com/home-furniture/home-accessories
http://www.debenhams.com/home-furniture/christmas-decorations
http://www.debenhams.com/home-furniture/paint-tiling-flooring
http://www.debenhams.com/home-furniture/wallpaper
http://www.debenhams.com/sale/home-furniture
http://files.debenhamsdev.com/Home-Autumn-Winter-2012/
http://www.debenhams.com/webapp/wcs/stores/servlet/Navigate?ps=default&storeId=10001&lid=%2F%2Fproductsuniverse%2Fen_GB%2F%24s%3DCracking_christmas_cookware%3Bt%3Dpicked_lists_profile&catalogId=10001
http://www.debenhams.com/webapp/wcs/stores/servlet/Navigate?ps=default&storeId=10001&lid=%2F%2Fproductsuniverse%2Fen_GB%2F%24s%3DChristmas_at_home%3Bt%3Dpicked_lists_profile&catalogId=10001
http://www.debenhams.com/home-furniture/cushions-throws-rugs
http://www.debenhams.com/home-furniture/made-to-measure-curtains-blinds
http://www.debenhams.com/home-furniture/home-accessories/ready-made-curtains-blinds
http://www.debenhams.com/home-furniture/luggage
http://www.debenhams.com/kids/nursery
http://www.debenhams.com/home-furniture/pet-accessories
http://www.debenhams.com/home-furniture/bikes
http://www.debenhams.com/home-furniture/denby
http://www.debenhams.com/home-furniture/le-creuset
http://www.debenhams.com/home-furniture/royal-doulton
http://www.debenhams.com/home-furniture/jamie-oliver
http://www.debenhams.com/home-furniture/joseph-joseph
http://www.debenhams.com/home-furniture/brabantia
http://www.debenhams.com/home-furniture/tefal
http://www.debenhams.com/home-furniture/brita
http://www.debenhams.com/home-furniture/prestige
http://www.debenhams.com/brand-directory/home-furniture
http://www.debenhams.com/home-furniture/furniture/bedroom
http://www.debenhams.com/home-furniture/furniture/dining-room
http://www.debenhams.com/home-furniture/furniture/garden
http://www.debenhams.com/home-furniture/furniture/living-room
http://www.debenhams.com/home-furniture/furniture/kids-bedroom
http://www.debenhams.com/home-furniture/furniture/kitchen
http://www.debenhams.com/home-furniture/furniture/home-office
http://www.debenhams.com/home-furniture/furniture/sofas
http://www.debenhams.com/home-furniture/furniture/beds
http://www.debenhams.com/home-furniture/furniture
http://www.debenhams.com/sale/home-furniture/furniture
http://www.debenhams.com/men
http://www.debenhams.com/men/view-all-new-arrivals
http://www.debenhams.com/men/chinos
http://www.debenhams.com/men/coats-jackets
http://www.debenhams.com/men/nightwear-loungewear/dressing-gowns
http://www.debenhams.com/men/hoodies-sweatshirts
http://www.debenhams.com/men/jeans
http://www.debenhams.com/men/jumpers-cardigans
http://www.debenhams.com/men/nightwear-loungewear
http://www.debenhams.com/men/shirts
http://www.debenhams.com/men/shorts
http://www.debenhams.com/men/socks
http://www.debenhams.com/men/suits-tailoring
http://www.debenhams.com/men/swimwear-board-shorts
http://www.debenhams.com/men/t-shirts-polos
http://www.debenhams.com/men/trousers
http://www.debenhams.com/men/underwear
http://www.debenhams.com/sale/men
http://www.debenhams.com/webapp/wcs/stores/servlet/category_10001_10001_149740_-1
http://www.debenhams.com/men/shoes-boots
http://www.debenhams.com/men/shoes-boots/boots
http://www.debenhams.com/men/shoes-boots/trainers
http://www.debenhams.com/men/nightwear-loungewear/slippers
http://www.debenhams.com/men/bags
http://www.debenhams.com/men/accessories/belts
http://www.debenhams.com/men/accessories/cufflinks
http://www.debenhams.com/men/accessories/hats-gloves-scarves
http://www.debenhams.com/men/accessories/jewellery
http://www.debenhams.com/men/accessories/male-grooming
http://www.debenhams.com/men/accessories/sunglasses
http://www.debenhams.com/men/accessories/technology-accessories
http://www.debenhams.com/men/ties
http://www.debenhams.com/men/accessories/wallets
http://www.debenhams.com/men/watches
http://www.debenhams.com/men/accessories
http://www.debenhams.com/men/big-tall
http://www.debenhams.com/men/black-tie-evening-wear
http://www.debenhams.com/men/tailored-shirts
http://www.debenhams.com/men/sports
http://www.debenhams.com/men/sports/trainers
http://www.debenhams.com/webapp/wcs/stores/servlet/Navigate?ps=default&storeId=10001&lid=%2F%2Fproductsuniverse%2Fen_GB%2F%24s%3Dmen_running%3Bt%3Dpicked_lists_profile&catalogId=10001
http://www.debenhams.com/men/sports/golf
http://www.debenhams.com/webapp/wcs/stores/servlet/Navigate?ps=default&storeId=10001&lid=%2F%2Fproductsuniverse%2Fen_GB%2F%24s%3Dfootball%3Bt%3Dpicked_lists_profile&catalogId=10001
http://www.debenhams.com/sale/men/sports
http://www.debenhams.com/designers/men
http://www.debenhams.com/men/nautica
http://www.debenhams.com/men/levi-s
http://www.debenhams.com/men/fred-perry
http://www.debenhams.com/men/calvin-klein-underwear
http://www.debenhams.com/men/st-george-by-duffer
http://www.debenhams.com/men/ben-sherman
http://www.debenhams.com/men/wrangler
http://www.debenhams.com/men/ray-ban
http://www.debenhams.com/men/nike
http://www.debenhams.com/men/adidas
http://www.debenhams.com/men/craghoppers
http://www.debenhams.com/men/converse
http://www.debenhams.com/men/skechers
http://www.debenhams.com/men/loake
http://www.debenhams.com/men/tog-24
http://www.debenhams.com/men/joe-browns
http://www.debenhams.com/brand-directory/men
http://www.debenhams.com/kids
http://www.debenhams.com/kids/view-all-new-arrivals
http://www.debenhams.com/kids/newborn
http://www.debenhams.com/kids/baby-boys-0-24-months
http://www.debenhams.com/kids/baby-girls-0-24-months
http://www.debenhams.com/kids/younger-boys-1-6-years
http://www.debenhams.com/kids/younger-girls-1-6-years
http://www.debenhams.com/kids/older-boys-4-16-years
http://www.debenhams.com/kids/older-girls-4-16-years
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