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Website SEO report for dvla.gov.uk

We fetched SEO Data for dvla.gov.uk : 01:42:07 PM - Wed, 08 Feb 2017
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FREE SEO WEBSITE REPORT FOR dvla.gov.uk

Below is the detail relating to the information that we gathered from dvla.gov.uk website.

This information is very important to be checked and then corrected if there are any problems found. This is only a summary report containing the basic important on-page SEO information required, if you would like a more indepth report please contact us.

Title Tag

The Title TAG for this website is : Driver and Vehicle Licensing Agency - GOV.UK
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name


SEO Opinion : The title is the correct length - GREAT


The Title should be coded as follows:

<head>
<title>Driver and Vehicle Licensing Agency - GOV.UK</title>
</head>

Is the Title TAG Important?

The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-

Website Title Tag

The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.

Where does Google use the Title TAG?

If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-

Website Title Tag in Google

In Google you can see the title tag as the top line of information above the website URL which appears in all search results.

The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.

If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.

If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.

Meta Tag Description

Website Description : We’re the Driver and Vehicle Licensing Agency (DVLA) holding over 47 million driver records and over 39 million vehicle records. We collect around £5.6 billion a year in Vehicle Excise Duty (VED).

SEO best practice : The description should be between 150 and 160 characters.

It is recommened to include you keywords in the description for each page but this should be written for humans.

SEO Opinion : POOR


The Description Meta Tag should be coded as follows:

<head>
<meta name="description" content="We’re the Driver and Vehicle Licensing Agency (DVLA) holding over 47 million driver records and over 39 million vehicle records. We collect around £5.6 billion a year in Vehicle Excise Duty (VED).">
</head>

The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.

Where does the meta description appear in Google?

Meta Description Tag in Google

Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under www.chameleonwebservices.co.uk

Avoid Duplicate Meta description Tags

The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.

Meta TAG Keywords

Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.

Website Keywords :

Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.

The Keywords Meta Tag should be coded as follows:

<head>
<meta name="keywords" content="">
</head>

Ensure that you have coded your meta data for the keywords as above.

Website IP Address

The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.

Website IP : 80.231.135.141

You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.

Hosting Server Information

Website Server Info:
HTTP/1.1 301 Moved Permanently
Server: nginx
Date: Wed, 08 Feb 2017 13:42:08 GMT
Content-Type: text/html
Content-Length: 178
Connection: close
Location: https://www.gov.uk/government/organisations/driver-and-vehicle-licensing-agency
HTTP/1.1 200 OK
Server: nginx
Content-Type: text/html; charset=utf-8
Cache-Control: max-age=300, public
Strict-Transport-Security: max-age=31536000
Via: 1.1 router
X-Content-Type-Options: nosniff
X-Frame-Options: ALLOWALL
X-Request-Id: e20dcc99-5bef-482d-b700-ddff87a47e09
X-Xss-Protection: 1; mode=block
Via: 1.1 varnish
Fastly-Backend-Name: origin
Content-Length: 43596
Accept-Ranges: bytes
Date: Wed, 08 Feb 2017 13:42:08 GMT
Via: 1.1 varnish
Age: 1
Connection: close
X-Served-By: cache-lhr6325-LHR
X-Cache: MISS, HIT
X-Cache-Hits: 1
X-Timer: S1486561328.514557,VS0,VE0
Vary: Accept-Encoding, Accept-Encoding

Google Page Rank

The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about Google Page Rank click here

Website Page Rank : 0

Alexa Rank of Website

Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.

Website Alexa Rank: 0

Keyword Optimisation

The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:

Website Single Words :
and => 34
DVLA => 25
to => 18
with => 14
the => 13
on => 13
a => 12
2017 => 12
our => 10
vehicle => 9
Our => 9
your => 9
Connect => 9
driving => 8
tax => 7
or => 7
all => 6
information => 6
from => 6
of => 6
See => 6
2016 => 6
in => 6
about => 6
News => 5
Vehicle => 5
you => 5
February => 5
story => 5
Director => 5
Contact => 5
for => 4
we => 4
Read => 4
April => 4
medical => 4
data => 4
January => 4
Nonexecutive => 4
over => 4
an => 4
Departments => 3
us => 3
1 => 3
New => 3
statistics => 3
this => 3
30 => 3
drivers => 3
details => 3
member => 3
is => 3
form => 3
How => 3
Transparency => 3
at => 3
What => 3
6 => 3
personal => 3
GOVUK => 3
Driver => 3
by => 3
out => 3
board => 3
Government => 3
Freedom => 3
Make => 3
Find => 3
Driving => 3
number => 3
Information => 3
request => 3
Swansea => 3
Licence => 3
Services => 3
services => 3
Website Double Words :
with DVLA => 10
Connect with => 9
DVLA on => 9
See all => 6
February 2017 => 5
News story => 5
all our => 5
January 2017 => 4
vehicle tax => 4
April 2017 => 3
Freedom of => 3
Transparency data => 3
2016 News => 3
from 1 => 3
1 April => 3
of Information => 3
a vehicle => 3
board member => 3
Contact form => 3
Nonexecutive board => 3
Find out => 3
Website Triple Words :
Connect with DVLA => 9
with DVLA on => 9
See all our => 5
Freedom of Information => 3
from 1 April => 3
1 April 2017 => 3
2016 News story => 3
Nonexecutive board member => 3
Form DVLA spending => 2
DVLA spending over => 2
BP1 report your => 2
2017 Form DVLA => 2
report your medical => 2
7 February 2017 => 2
February 2017 Form => 2
December 2016 News => 2
rates from 1 => 2
2017 News story => 2
January 2017 News => 2
New vehicle tax => 2
vehicle tax rates => 2
spending over 500 => 2
tax rates from => 2
credit card details => 2
on an ePCS => 2
Licensing Agency (DVLA) => 2
Vehicle Licensing Agency => 2
and Vehicle Licensing => 2
Read about the => 2
Twitter Connect with => 2
on DfT Careers => 2
DVLA on DfT => 2
to contact DVLA => 2
Driver and Vehicle => 2
2017 Transparency data => 2
an ePCS from => 2
30 January 2017 => 2
500 on an => 2
ePCS from January => 2
from January 2017 => 2
February 2017 Transparency => 2
6 February 2017 => 2
over 500 on => 2
your medical condition => 2
How government works => 2
Open Government Licence => 2
Website Four Words :
Connect with DVLA on => 9
from 1 April 2017 => 3
30 January 2017 News => 2
January 2017 News story => 2
500 on an ePCS => 2
Twitter Connect with DVLA => 2
over 500 on an => 2
February 2017 Transparency data => 2
December 2016 News story => 2
rates from 1 April => 2
New vehicle tax rates => 2
vehicle tax rates from => 2
Driver and Vehicle Licensing => 2
and Vehicle Licensing Agency => 2
Vehicle Licensing Agency (DVLA) => 2
tax rates from 1 => 2
6 February 2017 Transparency => 2
an ePCS from January => 2
DVLA on DfT Careers => 2
on an ePCS from => 2
7 February 2017 Form => 2
February 2017 Form DVLA => 2
ePCS from January 2017 => 2
Form DVLA spending over => 2
BP1 report your medical => 2
with DVLA on DfT => 2
report your medical condition => 2
spending over 500 on => 2
DVLA spending over 500 => 2
2017 Form DVLA spending => 2

Total Number of Links on the Webpage

The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.

Website Total Links : 152

How many of these Links are Unique

Website Unique Links : 136
Website All Unique Links :
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https://assets.publishing.service.gov.uk/static/apple-touch-icon-60x60-0af0a7cf886701647210f13b661e607b7223bc3221b6d275718a89af79b3e7b9.png
https://assets.publishing.service.gov.uk/static/header-footer-only-8a9bafda15cefc4bdb549f52c63be2372571a33a1eacca0c8e9bc5db886ea4b8.css
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https://www.gov.uk/api/organisations/driver-and-vehicle-licensing-agency
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#content
https://www.gov.uk/help/cookies
https://www.gov.uk
#search
#proposition-links
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https://public.govdelivery.com/accounts/UKDVLA/subscriber/new
https://twitter.com/DVLAgovuk
http://www.facebook.com/dvlagovuk
http://www.youtube.com/user/dvlagov
https://dvladigital.blog.gov.uk/
https://insidedvla.blog.gov.uk
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https://twitter.com/DfTCareers
https://www.facebook.com/DFTCareers/
/government/policies/road-safety
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https://www.gov.uk/government/organisations/government-digital-service
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