forever21.com
FREE Website SEO Audit Report for forever21.com
We fetched SEO Data for forever21.com : 01:24:17 PM - Mon, 07 Jul 2014
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FREE SEO WEBSITE REPORT FOR forever21.com
Below is the detail relating to the information that we gathered from forever21.com website.
This information is very important to be checked and then corrected if there are any problems found. This is only a summary report containing the basic important on-page SEO information required, if you would like a more indepth report please contact us.
Title Tag
The Title TAG for this website is : Forever21.com
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name
SEO Opinion : The title is the correct length - GREAT
The Title should be coded as follows:
<head>
<title>Forever21.com</title>
</head>
Is the Title TAG Important?
The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-
The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.
Where does Google use the Title TAG?
If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-
In Google you can see the title tag as the top line of information above the website URL which appears in all search results.
The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.
If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.
If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.
Meta Tag Description
Website Description : Forever21.com offers the most current fashions for women and men. Shop Forever21.com and find the best selection of fashion tops, dresses, denim, shoes, accessories, jewelery, lingerie, 21 special items, and more!
SEO best practice : The description should be between 150 and 160 characters.
It is recommened to include you keywords in the description for each page but this should be written for humans.
SEO Opinion : POOR
The Description Meta Tag should be coded as follows:
<head>
<meta name="description" content="Forever21.com offers the most current fashions for women and men. Shop Forever21.com and find the best selection of fashion tops, dresses, denim, shoes, accessories, jewelery, lingerie, 21 special items, and more!">
</head>
The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.
Where does the meta description appear in Google?
Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under www.chameleonwebservices.co.uk
Avoid Duplicate Meta description Tags
The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.
Meta TAG Keywords
Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.
Website Keywords : clothes, clothing, apparel, casual tops, dressy tops, basics, skirts, dress, dresses, sale, fashion, cheap, tees, tank tops, graphics, shirts, pants, jeans, shorts, sweaters, outerwear, jackets, tops, bottoms, skirts, shoes, halter, tube top, denim, jewel
Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.
The Keywords Meta Tag should be coded as follows:
<head>
<meta name="keywords" content="clothes, clothing, apparel, casual tops, dressy tops, basics, skirts, dress, dresses, sale, fashion, cheap, tees, tank tops, graphics, shirts, pants, jeans, shorts, sweaters, outerwear, jackets, tops, bottoms, skirts, shoes, halter, tube top, denim, jewel">
</head>
Ensure that you have coded your meta data for the keywords as above.
Website IP Address
The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.
Website IP : 2.18.209.173
You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.
Hosting Server Information
Website Server Info:
HTTP/1.0 302 Moved Temporarily
Server: AkamaiGHost
Content-Length: 0
Location: http://www.forever21.com/uk/
Date: Mon, 07 Jul 2014 13:24:19 GMT
Connection: close
Expires: Thu, 01 Jan 1970 00:00:00 GMT
Cache-Control: no-store
HTTP/1.0 302 Moved Temporarily
Content-Length: 170
Content-Type: text/html; charset=utf-8
Location: http://www.forever21.com/UK/Product/Index.aspx?br=f21
Server: Microsoft-IIS/7.5
X-AspNet-Version: 2.0.50727
COMMERCE-SERVER-SOFTWARE: Microsoft Commerce Server, Enterprise Edition
X-Powered-By: ASP.NET
Date: Mon, 07 Jul 2014 13:24:19 GMT
Connection: close
Set-Cookie: forever21.com=R199190167; path=/
Set-Cookie: COMMERCE_SITE_Identity={74201b32-e0ee-4e0d-8c76-2a8f760d2283}; path=/
Set-Cookie: COMMERCE_SITE_Identity={74201b32-e0ee-4e0d-8c76-2a8f760d2283}; path=/
Set-Cookie: ASP.NET_SessionId=k1zvohebwt4q3v55oc1ktj55; path=/; HttpOnly
Expires: Thu, 01 Jan 1970 00:00:00 GMT
Cache-Control: no-store
HTTP/1.0 302 Moved Temporarily
Content-Length: 169
Content-Type: text/html; charset=utf-8
Location: http://www.forever21.com/UK/Product/Main.aspx?br=f21
Server: Microsoft-IIS/7.5
X-AspNet-Version: 2.0.50727
COMMERCE-SERVER-SOFTWARE: Microsoft Commerce Server, Enterprise Edition
X-Powered-By: ASP.NET
Date: Mon, 07 Jul 2014 13:24:19 GMT
Connection: close
Set-Cookie: forever21.com=R199154230; path=/
Set-Cookie: COMMERCE_SITE_Identity={6eba3d73-6f36-4faa-a321-60c6b20d7b3f}; path=/
Set-Cookie: COMMERCE_SITE_Identity={6eba3d73-6f36-4faa-a321-60c6b20d7b3f}; path=/
Set-Cookie: ASP.NET_SessionId=t0b4ar551ktyjt30cardc5ml; path=/; HttpOnly
Expires: Thu, 01 Jan 1970 00:00:00 GMT
Cache-Control: no-store
HTTP/1.0 200 OK
Content-Length: 40274
Content-Type: text/html; charset=utf-8
Server: Microsoft-IIS/7.5
X-AspNet-Version: 2.0.50727
COMMERCE-SERVER-SOFTWARE: Microsoft Commerce Server, Enterprise Edition
X-Powered-By: ASP.NET
Date: Mon, 07 Jul 2014 13:24:19 GMT
Connection: close
Set-Cookie: forever21.com=R199190167; path=/
Set-Cookie: COMMERCE_SITE_Identity={a4ebae05-5898-4923-b1b9-9f320a583e51}; path=/
Set-Cookie: COMMERCE_SITE_Identity={a4ebae05-5898-4923-b1b9-9f320a583e51}; path=/
Set-Cookie: ASP.NET_SessionId=rsi0s3itxwz5esmxvruje1e5; path=/; HttpOnly
Expires: Thu, 01 Jan 1970 00:00:00 GMT
Cache-Control: no-store
Google Page Rank
The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about
Google Page Rank click here
Website Page Rank : 5
Alexa Rank of Website
Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.
Website Alexa Rank: 1885
Website Age
The age of a website is an important factor in Google's eyes. Google does not provide a page rank score until the website is over 6 months old.
Website Registered Since : 29-sep-1998
Keyword Optimisation
The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:
Website Single Words : & => 24
Shorts => 5
Knits => 5
Arrivals => 5
Jackets => 5
New => 5
Denim => 5
Tops => 4
21 => 4
Sweaters => 4
Coats => 4
Jumpsuits => 4
Us => 4
Rompers => 4
Skirts => 4
Trousers => 4
Forever => 4
Dresses => 4
on => 3
with => 3
or => 3
Leggings => 3
of => 3
Swimwear => 3
Accessories => 3
shipping => 3
Website Double Words :
Jackets & => 5
New Arrivals => 5
& Coats => 4
Coats Denim => 4
Rompers & => 4
Forever 21 => 4
Knits Jackets => 4
Dresses Tops => 4
Tops Sweaters => 4
& Knits => 4
& Jumpsuits => 4
Sweaters & => 4
Skirts Rompers => 3
Shorts Skirts => 3
Trousers Shorts => 3
Arrivals Dresses => 3
Website Triple Words :
Knits Jackets & => 4
Jackets & Coats => 4
& Knits Jackets => 4
Sweaters & Knits => 4
Dresses Tops Sweaters => 4
Tops Sweaters & => 4
& Coats Denim => 4
Rompers & Jumpsuits => 4
Skirts Rompers & => 3
Shorts Skirts Rompers => 3
New Arrivals Dresses => 3
Arrivals Dresses Tops => 3
Coats Denim Leggings => 2
Trousers Shorts Skirts => 2
Denim Trousers Shorts => 2
shipping and handling => 2
5000 or more => 2
Website Four Words :
Knits Jackets & Coats => 4
Jackets & Coats Denim => 4
& Knits Jackets & => 4
Sweaters & Knits Jackets => 4
Dresses Tops Sweaters & => 4
Tops Sweaters & Knits => 4
Skirts Rompers & Jumpsuits => 3
Shorts Skirts Rompers & => 3
Arrivals Dresses Tops Sweaters => 3
New Arrivals Dresses Tops => 3
& Coats Denim Leggings => 2
Trousers Shorts Skirts Rompers => 2
Total Number of Links on the Webpage
The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.
Website Total Links : 150
How many of these Links are Unique
Website Unique Links : 135
Website All Unique Links :
http://www.forever21.com/UK/images/en/common/favicon.ico
css/normalize.css
css/main.css
/UK/common/css/ie8.css
/UK/Common/Css/subModal.css
/UK/common/css/style.css
http://www.forever21.com/UK/images/en/common/apple-touch-icon-144x144-precomposed.png
http://browsehappy.com/
http://www.forever21.com/Product/Index.aspx?br=f21
http://www.forever21.com/shop/ca/en
http://www.forever21.com/EU/
http://www.forever21.co.kr/
http://www.forever21.co.jp/
http://www.forever21.cn/
http://www.forever21.com/in/
https://www.forever21.com/UK/Login/Login.aspx?br=f21
http://www.forever21.com/UK/CheckOut/Basket.aspx?br=f21
http://www.forever21.com/UK
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=whatsnew_all
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=whatsnew_app
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=whatsnew_acc
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=whatsnew_shoes
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=whatsnew_acc_beauty
http://www.forever21.com/UK/Product/Category.aspx?br=love21&category=lovewhatsnewall
http://www.forever21.com/UK/Product/Category.aspx?br=plus&category=pluswhatsnewall
http://www.forever21.com/UK/Product/Category.aspx?br=21men&category=m_whatsnew
http://www.forever21.com/UK/Product/Category.aspx?br=girls&category=girls_whatsnewall
#
http://www.forever21.com/UK/Product/Landing.aspx?br=f21&category=apparel
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=dress
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=top
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=sweater
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=outerwear_coats-and-jackets
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=bottom_jeans
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=bottom_leggings
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=bottom_trousers
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=bottom_shorts
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=bottom_skirt
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=jumpsuit_romper
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=intimates
http://www.forever21.com/UK/Product/SetCategory.aspx?br=f21&category=swimwear
http://www.forever21.com/UK/Product/Category.aspx?br=love21&category=love21_main
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=acc
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=shoes
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=beauty
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=activewear
http://www.forever21.com/UK/shop-by-style/
http://www.forever21.com/UK/Looks/F21_Main.aspx?br=f21
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=promo-basics
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=21_items
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=Promo_Top_Rated
http://www.forever21.com/UK/Product/Category.aspx?br=love21&category=love21_dresses
http://www.forever21.com/UK/Product/Category.aspx?br=love21&category=love21_tops
http://www.forever21.com/UK/Product/Category.aspx?br=love21&category=love21_sweaters
http://www.forever21.com/UK/Product/Category.aspx?br=love21&category=love21_outerwear
http://www.forever21.com/UK/Product/Category.aspx?br=love21&category=love21_denim
http://www.forever21.com/UK/Product/Category.aspx?br=love21&category=love21_trousers
http://www.forever21.com/UK/Product/Category.aspx?br=love21&category=love21_shorts
http://www.forever21.com/UK/Product/Category.aspx?br=love21&category=love21_skirt
http://www.forever21.com/UK/Product/Category.aspx?br=love21&category=love21_jumpsuits-rompers
http://www.forever21.com/UK/Product/Category.aspx?br=21men&category=m_main
http://www.forever21.com/UK/Product/Category.aspx?br=21men&category=m_tees-tanks
http://www.forever21.com/UK/Product/Category.aspx?br=21men&category=m_shirts
http://www.forever21.com/UK/Product/Category.aspx?br=21men&category=m_sweaters
http://www.forever21.com/UK/Product/Category.aspx?br=21men&category=m_hoodies
http://www.forever21.com/UK/Product/Category.aspx?br=21men&category=m_blazers-and-vests
http://www.forever21.com/UK/Product/Category.aspx?br=21men&category=m_jackets-and-coats
http://www.forever21.com/UK/Product/Category.aspx?br=21men&category=m_bottom_denim
http://www.forever21.com/UK/Product/Category.aspx?br=21men&category=m_bottom_trousers
http://www.forever21.com/UK/Product/Category.aspx?br=21men&category=m_bottom_shorts
http://www.forever21.com/UK/Product/Category.aspx?br=21men&category=m_underwear-socks
http://www.forever21.com/UK/Product/Category.aspx?br=21men&category=m_hats-scarves
http://www.forever21.com/UK/Product/Category.aspx?br=21men&category=m_accessories
http://www.forever21.com/UK/Product/Category.aspx?br=21men&category=m_shoes
http://www.forever21.com/UK/Product/Category.aspx?br=21men&category=m_swimwear
http://www.forever21.com/UK/Product/Category.aspx?br=girls&category=girls_main
http://www.forever21.com/UK/Product/Category.aspx?br=girls&category=girls_dresses
http://www.forever21.com/UK/Product/Category.aspx?br=girls&category=girls_tops
http://www.forever21.com/UK/Product/Category.aspx?br=girls&category=girls_sweaters
http://www.forever21.com/UK/Product/Category.aspx?br=girls&category=girls_outerwear
http://www.forever21.com/UK/Product/Category.aspx?br=girls&category=girls_bottom-denim
http://www.forever21.com/UK/Product/Category.aspx?br=girls&category=girls_bottom-leggings-trousers
http://www.forever21.com/UK/Product/Category.aspx?br=girls&category=girls_bottom-shorts-skirts
http://www.forever21.com/UK/Product/Category.aspx?br=girls&category=girls_jumpsuits-rompers
http://www.forever21.com/UK/Product/Category.aspx?br=plus&category=plus_main
http://www.forever21.com/UK/Product/Category.aspx?br=plus&category=plus_dresses
http://www.forever21.com/UK/Product/Category.aspx?br=plus&category=plus_tops
http://www.forever21.com/UK/Product/Category.aspx?br=plus&category=plus_sweater
http://www.forever21.com/UK/Product/Category.aspx?br=plus&category=plus_outerwear
http://www.forever21.com/UK/Product/Category.aspx?br=plus&category=plus_denim
http://www.forever21.com/UK/Product/Category.aspx?br=plus&category=plus_bottoms_trousers
http://www.forever21.com/UK/Product/Category.aspx?br=plus&category=plus_bottoms_leggings
http://www.forever21.com/UK/Product/Category.aspx?br=plus&category=plus_bottoms_shorts
http://www.forever21.com/UK/Product/Category.aspx?br=plus&category=plus_bottoms_skirts
http://www.forever21.com/UK/Product/Category.aspx?br=plus&category=plus_jumpsuits-rompers
http://www.forever21.com/UK/Product/Category.aspx?br=plus&category=plus_swimwear
http://www.forever21.com/UK/sale
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=sale
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=sale_women
http://www.forever21.com/UK/Product/Category.aspx?br=love21&category=love21_sale
http://www.forever21.com/UK/Product/Category.aspx?br=plus&category=plus_sale
http://www.forever21.com/UK/Product/Category.aspx?br=21men&category=m_sale&promotype=2
http://www.forever21.com/UK/Product/Category.aspx?br=girls&category=girls_sale
http://www.forever21.com/UK/lookbooks
http://blog.forever21.com/
http://www.forever21.com/UK/lookbooks/default.aspx?lookbookname=f21_dressedit
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=promo-jewellery-minimalist
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=promo-activewear-neon-brights
http://www.forever21.com/UK/lookbooks/default.aspx?lookbookname=f21_sweetnothings
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=promo-shoes-ballet-flats
http://www.forever21.com/UK/Product/Category.aspx?br=f21&category=promo-denim
http://www.forever21.com/UK/lookbooks/default.aspx?lookbookname=love21_paradise
http://www.forever21.com/UK/21st-street/F21XME.aspx?br=f21
http://www.forever21.com/UK/Company/About.aspx?br=f21
http://www.forever21.com/UK/Careers/Default.aspx?br=f21
https://forever21.affiliatetechnology.com/
javascript:showPopWin('http://www.forever21.com/UK/Htmls/htmlContents.aspx?br=f21&url=/CustomerService/{CULTURE}/socialresponsibility.html',500,500,'close');
http://www.forever21.com/UK/Business/Business.aspx?br=f21
javascript:showPopWin('http://www.forever21.com/UK/Htmls/htmlContents.aspx?br=f21&url=/CustomerService/{CULTURE}/imprint.html',400,250,'close');
http://www.forever21.com/UK/CustomerService/CustomerService.aspx?br=f21&content=contact
http://www.forever21.com/UK/Order/TrackOrder.aspx?br=f21
http://www.forever21.com/UK/CustomerService/CustomerService.aspx?br=f21&content=faq
http://www.forever21.com/UK/CustomerService/CustomerService.aspx?br=f21&content=shipping
http://www.forever21.com/UK/GiftcardBalance/Default.aspx
http://www.forever21.com/UK/CustomerService/CustomerService.aspx?br=f21&content=aboutproduct
http://www.forever21.com/UK/Account/OverView.aspx?br=f21
http://www.forever21.com/UK/Store/StoreLocator.aspx?br=f21
https://www.facebook.com/Forever21
http://twitter.com/Forever21
https://plus.google.com/+Forever21/posts
http://www.youtube.com/forever21inc
http://pinterest.com/forever21/
http://instagram.com/forever21
javascript:showPopWin('/UK/Htmls/htmlContents.aspx?br=f21&url=/CustomerService/{CULTURE}/privacypolicy.html',500,500,'close');
http://www.forever21.com/UK/Terms/Terms.aspx?br=f21
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