harveynichols.com

FREE Website SEO Audit Report for harveynichols.com

We fetched SEO Data for harveynichols.com : 04:19:42 PM - Fri, 28 Oct 2016
Perform a REFRESH

The Title TAG for this website is : Harvey Nichols - Designer Fashion, Beauty, Food & Wine
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name

The Title should be coded as follows:

Is the Title TAG Important?

The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-

The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.

Where does Google use the Title TAG?

If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-

In Google you can see the title tag as the top line of information above the website URL which appears in all search results.

The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.

If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.

If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.

Website Description : Luxury department store, Harvey Nichols, offers designer fashion, beauty, food & wine both online and in-store including Knightsbridge, Leeds & Edinburgh.

SEO best practice : The description should be between 150 and 160 characters.

It is recommened to include you keywords in the description for each page but this should be written for humans.

The Description Meta Tag should be coded as follows:

The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.

Where does the meta description appear in Google?

Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under www.chameleonwebservices.co.uk

Avoid Duplicate Meta description Tags

The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.

Meta TAG Keywords

Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.

Website Keywords :

Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.

The Keywords Meta Tag should be coded as follows:

Ensure that you have coded your meta data for the keywords as above.

Website IP Address

The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.

Website IP : 151.101.60.67

You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.

Hosting Server Information

Website Server Info:
HTTP/1.1 200 OK
Server: Apache
Expires: Thu, 19 Nov 1981 08:52:00 GMT
X-Server: 496313-web1v2
Content-Type: text/html; charset=UTF-8
cache-control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0, max-age=1
Content-Length: 221703
Accept-Ranges: bytes
Date: Fri, 28 Oct 2016 16:19:43 GMT
Via: 1.1 varnish
Age: 3392
Connection: close
X-Served-By: cache-lcy1124-LCY
X-Cache: HIT
X-Cache-Hits: 1
X-Timer: S1477671583.302394,VS0,VE2
Vary: Accept-Encoding
X-Device: desktop

Google Page Rank

The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about Google Page Rank click here

Website Page Rank : 0

Alexa Rank of Website

Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.

Website Alexa Rank: 32820

Website Age

The age of a website is an important factor in Google's eyes. Google does not provide a page rank score until the website is over 6 months old.

Website Registered Since : 12-may-1997

Keyword Optimisation

The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:

Website Single Words :
& => 37
to => 21
in => 18
you => 16
your => 16
and => 14
a => 14
All => 14
Nichols => 14
Harvey => 14
Accessories => 9
our => 9
Gifts => 9
Shoes => 9
Beauty => 8
for => 8
of => 8
the => 8
an => 7
The => 7
Featured => 7
Shop => 7
email => 6
Wishlist => 6
Floor => 6
Fragrance => 6
Sign => 6
Get => 6
with => 6
Coats => 6
account => 6
Home => 5
Email => 5
from => 5
be => 5
all => 5
as => 5
Password => 5
Wine => 5
have => 4
Policy => 4
Bestsellers => 4
now => 4
Underwear => 4
Rewards => 4
No => 4
Bags => 4
Sets => 4
For => 4
Jackets => 4
Tops => 4
shopping => 4
Food => 4
will => 4
Men's => 4
Clothing => 4
up => 4
You => 4
can => 4
Grooming => 4
items => 4
Trousers => 4
To => 4
Knitwear => 4
password => 4
address => 4
View => 4
are => 4
6pm => 4
Saturday => 4
latest => 4
touch => 4
Spirits => 3
Jewellery => 3
please => 3
& => 3
Forgotten => 3
By => 3
Brand => 3
Boots => 3
store => 3
Cookie => 3
7201 => 3
In => 3
use => 3
Exclusive => 3
Create => 3
Women => 3
Submit => 3
Men => 3
Lifestyle => 3
Shopping => 3
Watches => 3
Ties => 3
any => 3
Stylist => 3
or => 3
Monday => 3
enjoy => 3
Gift => 3
Body => 3
9am => 3
save => 3
11am => 3
not => 3
Dresses => 3
44 => 3
Wedding => 3
(0)20 => 3
Services => 3

Website Double Words :
Harvey Nichols => 14
& Sets => 4
View all => 4
in touch => 4
Get in => 4
All Clothing => 4
All Shoes => 4
Gifts & => 4
in your => 3
11am 6pm => 3
Saturday 9am => 3
to your => 3
Food & => 3
& Wine => 3
Men's Grooming => 3
Bestsellers Exclusive => 3
you can => 3
an account => 3
Monday Saturday => 3
44 (0)20 => 3
you have => 3
& Lifestyle => 3
(0)20 7201 => 3
the latest => 3
Shoes Accessories => 3
Home Fragrance => 3
your password => 3
Forgotten your => 3

Website Triple Words :
Get in touch => 4
Gifts & Sets => 4
Food & Wine => 3
44 (0)20 7201 => 3
Forgotten your password => 3
Own Bestsellers Exclusive => 2
To deliver to => 2
be able to => 2
taxes where applicable => 2
and taxes where => 2
Get the latest => 2
duties and taxes => 2
from Harvey Nichols => 2
Coats & Jackets => 2
Email Address Password => 2
a MY HN => 2
Wines & Spirits => 2
Foodmarket Wines & => 2
All Shoes All => 2
Nichols Own Bestsellers => 2
Shoes All Accessories => 2
in your browser => 2
can enjoy shopping => 2
enjoy shopping our => 2
shopping our fearlessly => 2
you can enjoy => 2
so you can => 2
now delivers internationally => 2
delivers internationally so => 2
internationally so you => 2
our fearlessly stylish => 2
fearlessly stylish brands => 2
Grooming Food & => 2
save your favourites => 2
deliver to a => 2
Harvey Nichols now => 2
you are Enjoy => 2
stylish brands wherever => 2
brands wherever you => 2
wherever you are => 2
Harvey Nichols Own => 2
a home address => 2
customerservicesharveynicholscom We are => 2
8088 customerservicesharveynicholscom We => 2
7201 8088 customerservicesharveynicholscom => 2
We are available => 2
are available from => 2
Monday Saturday 9am => 2
from Monday Saturday => 2
available from Monday => 2
(0)20 7201 8088 => 2
team 44 (0)20 => 2
in touch with => 2
Us Get in => 2
Contact Us Get => 2
touch with one => 2
with one of => 2
our team 44 => 2
of our team => 2
one of our => 2
Saturday 9am 8pmSunday => 2
9am 8pmSunday 11am => 2
The Ultimate Gift => 2
All Shoes Boots => 2
100 The Ultimate => 2
All Clothing All => 2
Create an account => 2
use a different => 2
Clothing All Shoes => 2
Health & Lifestyle => 2
to a home => 2
under 100 The => 2
Harvey Nichols Sign => 2
HN account to => 2
8pmSunday 11am 6pm => 2
MY HN account => 2
& Wine Gifts => 2
& Sets Confectionery => 2
Gifts under 100 => 2
Nichols now delivers => 2

Website Four Words :
a MY HN account => 2
MY HN account to => 2
Nichols Own Bestsellers Exclusive => 2
Harvey Nichols Own Bestsellers => 2
duties and taxes where => 2
and taxes where applicable => 2
All Shoes All Accessories => 2
To deliver to a => 2
under 100 The Ultimate => 2
Gifts under 100 The => 2
so you can enjoy => 2
Clothing All Shoes All => 2
deliver to a home => 2
to a home address => 2
Foodmarket Wines & Spirits => 2
Harvey Nichols now delivers => 2
our fearlessly stylish brands => 2
fearlessly stylish brands wherever => 2
shopping our fearlessly stylish => 2
enjoy shopping our fearlessly => 2
you can enjoy shopping => 2
can enjoy shopping our => 2
stylish brands wherever you => 2
brands wherever you are => 2
now delivers internationally so => 2
Nichols now delivers internationally => 2
Grooming Food & Wine => 2
delivers internationally so you => 2
wherever you are Enjoy => 2
internationally so you can => 2
All Clothing All Shoes => 2
100 The Ultimate Gift => 2
7201 8088 customerservicesharveynicholscom We => 2
8088 customerservicesharveynicholscom We are => 2
(0)20 7201 8088 customerservicesharveynicholscom => 2
44 (0)20 7201 8088 => 2
team 44 (0)20 7201 => 2
Saturday 9am 8pmSunday 11am => 2
Monday Saturday 9am 8pmSunday => 2
available from Monday Saturday => 2
are available from Monday => 2
We are available from => 2
customerservicesharveynicholscom We are available => 2
our team 44 (0)20 => 2
of our team 44 => 2
in touch with one => 2
Get in touch with => 2
Us Get in touch => 2
Contact Us Get in => 2
Food & Wine Gifts => 2
touch with one of => 2
9am 8pmSunday 11am 6pm => 2
one of our team => 2
Gifts & Sets Confectionery => 2
from Monday Saturday 9am => 2
with one of our => 2

Total Number of Links on the Webpage

The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.

Website Total Links : 407

How many of these Links are Unique

Website Unique Links : 363

Website All Unique Links :
t,r.port=e.port;var
http://skinv2.harveynichols.com/frontend/enterprise/harveynichols/favicon.ico
/favicon.svg
http://skinv2.harveynichols.com/frontend/enterprise/harveynichols/images/touch-icons/apple-touch-icon.png
http://skinv2.harveynichols.com/frontend/enterprise/harveynichols/images/touch-icons/apple-touch-icon-57x57.png
http://skinv2.harveynichols.com/frontend/enterprise/harveynichols/images/touch-icons/apple-touch-icon-60x60.png
http://skinv2.harveynichols.com/frontend/enterprise/harveynichols/images/touch-icons/apple-touch-icon-72x72.png
http://skinv2.harveynichols.com/frontend/enterprise/harveynichols/images/touch-icons/apple-touch-icon-76x76.png
http://skinv2.harveynichols.com/frontend/enterprise/harveynichols/images/touch-icons/apple-touch-icon-114x114.png
http://skinv2.harveynichols.com/frontend/enterprise/harveynichols/images/touch-icons/apple-touch-icon-120x120.png
http://skinv2.harveynichols.com/frontend/enterprise/harveynichols/images/touch-icons/apple-touch-icon-144x144.png
http://skinv2.harveynichols.com/frontend/enterprise/harveynichols/images/touch-icons/apple-touch-icon-152x152.png
http://mediav2.harveynichols.com/css/80084fa16d84538d2742870ffd88f56d-1-1476171253.css
http://mediav2.harveynichols.com/css/127570c4400e3f9a1dc6f6f80f35fe55-1-1475753145.css
http://mediav2.harveynichols.com/css/e3ab390501e3c4fb21a2084a2205ec73-1-1475753145.css
http://www.harveynichols.com/information/policies/cookie-policy/
http://browsehappy.com/
http://www.harveynichols.com/rewards/
http://www.harveynichols.com/contact-us
tel:+44(0)2072018088
mailto:customerservices@harveynichols.com
/rewards/
/rewards/#benefits
/rewards/#rewards
/rewards/#guide
/rewards/#the-video-heading
http://www.harveynichols.com/rewards
http://www.harveynichols.com/rewards/rewards-faq
http://www.harveynichols.com/rewards/rewards-terms
http://www.harveynichols.com/store/
http://www.harveynichols.com/store/knightsbridge
http://www.harveynichols.com/store/bristol
http://www.harveynichols.com/store/dublin
http://www.harveynichols.com/store/manchester
http://www.harveynichols.com/store/edinburgh
http://www.harveynichols.com/store/birmingham
http://www.harveynichols.com/store/leeds
http://www.harveynichols.com/store/liverpool
http://www.harveynichols.com/store/international/
http://www.harveynichols.com/restaurant/
http://www.harveynichols.com/restaurant/the-oxo-tower
http://www.harveynichols.com/restaurant/knightsbridge-dining
http://www.harveynichols.com/restaurant/bristol-dining
http://www.harveynichols.com/restaurant/dublin-dining
http://www.harveynichols.com/restaurant/manchester-dining
http://www.harveynichols.com/restaurant/edinburgh-dining
http://www.harveynichols.com/restaurant/birmingham-dining
http://www.harveynichols.com/restaurant/leeds-dining
http://www.harveynichols.com/contact-us/
http://www.harveynichols.com/contact-us/customer-service
http://www.harveynichols.com/contact-us/stores
http://www.harveynichols.com/contact-us/restaurants
http://www.harveynichols.com/contact-us/head-office
http://www.harveynichols.com/contact-us/press-area
http://www.harveynichols.com/about
http://www.harveynichols.com/about/the-company
http://www.harveynichols.com/about/the-history
http://www.harveynichols.com/about/charity
http://www.harveynichols.com/about/careers
http://www.harveynichols.com/about/corporate-responsibility
http://www.harveynichols.com/services
http://www.harveynichols.com/services/stylists
http://www.harveynichols.com/services/concierge
http://www.harveynichols.com/services/gift-vouchers
http://www.harveynichols.com/services/corporate-gifts
http://www.harveynichols.com/delivery-returns
http://www.harveynichols.com/delivery-returns/delivery
http://www.harveynichols.com/delivery-returns/returns
http://www.harveynichols.com/delivery-returns/collect-in-store
http://www.harveynichols.com/delivery-returns/our-brand-partners
http://www.harveynichols.com/sitemap/
http://www.harveynichols.com/information/terms-conditions/
http://www.harveynichols.com/information/policies/
http://www.harveynichols.com/information/payment-security/
//www.harveynichols.com/information/policies/cookie-policy
http://www.harveynichols.com/
https://www.harveynichols.com/myhn/
https://www.harveynichols.com/myhn/profile/
https://www.harveynichols.com/myhn/preference/
https://www.harveynichols.com/myhn/order/
https://www.harveynichols.com/myhn/myRewards/
http://www.harveynichols.com/shortlist/
http://www.harveynichols.com/hncustomer/account/logout/
http://www.harveynichols.com/checkout/cart/
javascript:void(0)
http://www.harveynichols.com/new-in/
http://www.harveynichols.com/womens/
http://www.harveynichols.com/mens/
http://www.harveynichols.com/accessories/
http://www.harveynichols.com/kidswear/
http://www.harveynichols.com/beauty/
http://www.harveynichols.com/food-and-wine/
http://www.harveynichols.com/gifts/
http://www.harveynichols.com/brand/
http://www.harveynichols.com/womens-new-in/
http://www.harveynichols.com/womens-new-in-all-clothing/
http://www.harveynichols.com/womens-new-in-all-shoes/
http://www.harveynichols.com/womens-new-in-all-accessories/
http://www.harveynichols.com/mens-new-in/
http://www.harveynichols.com/mens-new-in-all-clothing/
http://www.harveynichols.com/mens-new-in-all-shoes/
http://www.harveynichols.com/mens-new-in-all-accessories/
http://www.harveynichols.com/new-in-beauty/
http://www.harveynichols.com/beauty-all-skincare-new-in/
http://www.harveynichols.com/beauty-all-makeup-new-in/
http://www.harveynichols.com/beauty-all-fragrances-new-in/
http://www.harveynichols.com/beauty-all-body-new-in/
http://www.harveynichols.com/new-in-beauty-mens-grooming/
http://www.harveynichols.com/new-in-food-and-wine/
http://www.harveynichols.com/food-and-wine-foodmarket-new-in/
http://www.harveynichols.com/food-and-wine-wines-and-spirits-new-in/
http://www.harveynichols.com/mens-new-in-all-clothing/#/style/jackets
http://www.harveynichols.com/womens-new-in-all-clothing/#/style/dresses
http://www.harveynichols.com/womens-all-clothing/
http://www.harveynichols.com/womens-all-clothing-dresses/
http://www.harveynichols.com/womens-all-clothing-coats/
http://www.harveynichols.com/womens-all-clothing-jackets/
http://www.harveynichols.com/womens-all-clothing-tops/
http://www.harveynichols.com/womens-all-clothing-knitwear/
http://www.harveynichols.com/womens-all-clothing-jeans/
http://www.harveynichols.com/womens-all-clothing-trousers/
http://www.harveynichols.com/womens-all-clothing-skirts/
http://www.harveynichols.com/womens-all-clothing-shorts/
http://www.harveynichols.com/womens-all-clothing-suits-and-co-ords/
http://www.harveynichols.com/womens-all-clothing-jumpsuits-and-playsuits/
http://www.harveynichols.com/womens-all-clothing-leisurewear/
http://www.harveynichols.com/womens-all-clothing-lingerie/
http://www.harveynichols.com/womens-all-clothing-beachwear/
http://www.harveynichols.com/womens-all-clothing-hosiery/
http://www.harveynichols.com/womens-all-shoes/
http://www.harveynichols.com/womens-all-shoes-boots/
http://www.harveynichols.com/womens-all-shoes-pumps/
http://www.harveynichols.com/womens-all-shoes-trainers/
http://www.harveynichols.com/womens-all-shoes-flats/
http://www.harveynichols.com/womens-all-shoes-sandals/
http://www.harveynichols.com/womens-all-shoes-flatforms/
http://www.harveynichols.com/womens-all-shoes-mules/
http://www.harveynichols.com/womens-all-clothing-coats/?F_WW=statementscoats/
http://www.harveynichols.com/womens-all-accessories-bags/#/brand/3.1-phillip-lim,coach-1941,coach-new-york,dkny,elizabeth-and-james,j.w.anderson,jerome-dreyfuss,kenzo,loeffler-randall,m2malletier,marc-jacobs,mcq-alexander-mcqueen,meli-melo,rag---bone,sophie-hulme,vivienne-westwood/mode/grid/?F_WW=bagsedit/
http://www.harveynichols.com/editorial-fy15-44-womens-layering-edit/?F_WW=layering/
http://www.harveynichols.com/womens-exclusives/?F_WW=exclusives/
http://www.harveynichols.com/wedding-shop/?F_WW=wedding/
http://www.harveynichols.com/brand/moschino/womens
http://www.harveynichols.com/mens-all-clothing/
http://www.harveynichols.com/mens-all-clothing-activewear/
http://www.harveynichols.com/mens-all-clothing-beachwear/
http://www.harveynichols.com/mens-all-clothing-coats/
http://www.harveynichols.com/mens-all-clothing-jackets/
http://www.harveynichols.com/mens-all-clothing-jeans/
http://www.harveynichols.com/mens-all-clothing-knitwear/
http://www.harveynichols.com/mens-all-clothing-polo-shirts/
http://www.harveynichols.com/mens-all-clothing-shirts/
http://www.harveynichols.com/mens-all-clothing-shorts/
http://www.harveynichols.com/mens-all-clothing-sweatshirts/
http://www.harveynichols.com/mens-all-clothing-t-shirts-and-vests/
http://www.harveynichols.com/mens-all-clothing-tailoring/
http://www.harveynichols.com/mens-all-clothing-trousers/
http://www.harveynichols.com/mens-all-clothing-underwear/
http://www.harveynichols.com/mens-all-shoes/
http://www.harveynichols.com/mens-all-shoes-boots/
http://www.harveynichols.com/mens-all-shoes-casual/
http://www.harveynichols.com/mens-all-shoes-hi-tops/
http://www.harveynichols.com/mens-all-shoes-smart/
http://www.harveynichols.com/mens-all-shoes-trainers/
http://www.harveynichols.com/editorial-menswear-bestsellers/?F_MW=Bestsell
http://www.harveynichols.com/editorial-menswear-exclusives/?F_MW=Exclus
http://www.harveynichols.com/holiday-shop-men/
http://www.harveynichols.com/mens-all-clothing-underwear/?F_MW=Underwear
http://www.harveynichols.com/beauty-all-body-men-s-grooming/?F_MW=MensGrooming
http://www.harveynichols.com/wedding-shop/
http://www.harveynichols.com/editorial-fy16-17-men-accessories-edit/
http://www.harveynichols.com/brand/polo-ralph-lauren/
http://www.harveynichols.com/womens-all-accessories/
http://www.harveynichols.com/womens-all-accessories-bags/
http://www.harveynichols.com/womens-all-accessories-jewellery/
http://www.harveynichols.com/womens-all-accessories-fine-jewellery/
http://www.harveynichols.com/womens-all-accessories-watches/
http://www.harveynichols.com/womens-all-accessories-belts/
http://www.harveynichols.com/womens-all-accessories-hats/
http://www.harveynichols.com/womens-all-accessories-sunglasses/
http://www.harveynichols.com/womens-all-accessories-small-leathers/
http://www.harveynichols.com/womens-all-accessories-gloves/
http://www.harveynichols.com/womens-all-accessories-scarves/
http://www.harveynichols.com/mens-all-accessories/
http://www.harveynichols.com/mens-all-accessories-bags/
http://www.harveynichols.com/mens-all-accessories-watches/
http://www.harveynichols.com/mens-all-accessories-belts/
http://www.harveynichols.com/mens-all-accessories-small-leathers/
http://www.harveynichols.com/mens-all-accessories-sunglasses/
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