matalan.co.uk

FREE Website SEO Audit Report for matalan.co.uk

We fetched SEO Data for matalan.co.uk : 10:00:04 AM - Mon, 08 Jun 2015
Perform a REFRESH

The Title TAG for this website is : Matalan - Shop women's, men's and children's fashion online - Site - Matalan
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name

The Title should be coded as follows:

Is the Title TAG Important?

The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-

The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.

Where does Google use the Title TAG?

If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-

In Google you can see the title tag as the top line of information above the website URL which appears in all search results.

The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.

If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.

If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.

Website Description : Matalan’s official website selling a range of men's, women's and kids clothing and homewares. Keep up-to-date with the latest celebrity fashion trends all at affordable prices.

SEO best practice : The description should be between 150 and 160 characters.

It is recommened to include you keywords in the description for each page but this should be written for humans.

The Description Meta Tag should be coded as follows:

The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.

Where does the meta description appear in Google?

Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under www.chameleonwebservices.co.uk

Avoid Duplicate Meta description Tags

The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.

Meta TAG Keywords

Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.

Website Keywords : matalan, clothes online, women's clothing, men's clothes, kids fashion, affordable, buy online, low cost, discount, homeware

Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.

The Keywords Meta Tag should be coded as follows:

Ensure that you have coded your meta data for the keywords as above.

Website IP Address

The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.

Website IP : 95.138.131.254

You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.

Hosting Server Information

Website Server Info:
HTTP/1.1 200 OK
Cache-Control: private
Content-Type: text/html; charset=utf-8
Set-Cookie: auid=H0EF87prp1hWltzZBj3VuPlUyziPRtB_tYuxhAdXns3q0DIGEX1vgz4m6sD9NV27O3m4r-v0GQavOVcphL-CL3eJltWsOpH5oX5aZUvx7hUabNC9r4wpDoW0PfFWox3WhHGSGuKK_4zy56y6iE8Mnh8k_Fw1; expires=Sun, 16-Aug-2015 21:40:02 GMT; path=/; HttpOnly
Set-Cookie: ASP.NET_SessionId=g3v3glbdgv24035zc43uupou; path=/; HttpOnly
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Set-Cookie: ASP.NET_SessionId=g3v3glbdgv24035zc43uupou; path=/; HttpOnly
Set-Cookie: __RequestVerificationToken_Lw__=gcXH/bhSlJDP1GRANOtj+jeKVClSsAXXQ/q0yLyXj6tuTqmZ0Iu+qe7iG8fErrQ2IPQXhHFY+LMKw2FegJrX8xvVgwL0Jsq3vIVlXLrirXNuhZEkMGQljo2oHzDVl8/HxzL1jw==; path=/; HttpOnly
sv: w3
X-Powered-By: ASP.NET
X-UA-Compatible: IE=Edge,chrome=1
Date: Mon, 08 Jun 2015 11:00:05 GMT
Connection: close
Content-Length: 156838
Vary: Accept-Encoding, User-Agent

Google Page Rank

The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about Google Page Rank click here

Website Page Rank : 0

Alexa Rank of Website

Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.

Website Alexa Rank: 12822

Keyword Optimisation

The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:

Website Single Words :
& => 140
Shop => 70
All => 43
Shoes => 33
New => 24
for => 22
NEW => 21
Holiday => 18
Accessories => 18
2 => 17
Swimwear => 16
In => 13
Socks => 12
Offers => 12
Underwear => 12
Flops => 11
Flip => 11
Dresses => 11
Jackets => 11
Coats => 11
Arrivals => 11
3 => 10
Sports => 10
Nightwear => 10
Sandals => 10
Luggage => 9
Sale => 9
Knitwear => 9
Trousers => 9
School => 9
Beach => 8
Slippers => 8
off => 8
Tops => 8
by => 8
Towels => 8
Activewear => 7
Canvas => 7
Bags => 7
Shorts => 7
Tights => 6
Sets => 6
Matalan => 6
Wellies => 6
Boots => 6
Made => 6
Onesies => 6
Families => 6
Baby => 6
Boys => 6
Girls => 6
Modern => 6
Suits => 5
Shirts => 5
Free => 5
Formal => 5
Highlights => 5
Clothing => 5
Playsuits => 5
Mens => 5
Kitchen => 5
Outdoor => 5
Womens => 5
Sportswear => 4
Kids => 4
Suitcases => 4
Collection => 4
1 => 4
Chance => 4
Skirts => 4
Bathroom => 4
TShirts => 4
20% => 4
Wedding => 4
Dining => 4
to => 4
Brand => 4
Trainers => 4
Last => 4
Trends => 3
Storage => 3
Living => 3
Character => 3
Branded => 3
Store => 3
Buy => 3
Morley => 3
Chinos => 3
Lunch => 3
Bag => 3
Casual => 3
6 => 3
Off => 3
About => 3
The => 3
Bottoms => 3
Polos => 3
Fathers => 3
Card => 3
Day => 3
Stationery => 3
Reward => 3
Nursery => 3
Sunglasses => 3
Leggings => 3
Travel => 3
Macdonald => 3
12 => 3
Home => 3
Ballets => 3
Vests => 3
SoleFlex => 3
Julien => 3

Website Double Words :
Shop All => 38
Holiday Shop => 15
New In => 12
& Flip => 11
Flip Flops => 11
New Arrivals => 11
& Jackets => 10
Sandals & => 10
Coats & => 10
2 for => 9
Shoes Swimwear => 8
Shoes Shop => 8
Tops & => 7
Beach Towels => 7
Trousers & => 7
3 for => 7
& Wellies => 6
& Knitwear => 6
for 2 => 6
& Tights => 6
Arrivals New => 6
Boots & => 6
Swimwear Tops => 6
Onesies Shoes => 6
& Onesies => 6
Nightwear & => 6
Socks & => 6
Dresses & => 6
Shop Shop => 6
Modern Families => 6
Bags & => 6
All Accessories => 6
Made for => 5
Underwear Socks => 5
Jackets Dresses => 5
Underwear & => 5
Shop by => 5
All Offers => 5
for Modern => 5
Offers All => 5
& Socks => 5
& Canvas => 5
Activewear Coats => 4
Accessories Activewear => 4
Chance Sale => 4
Knitwear Trousers => 4
& Sets => 4
Baby Shoes => 4
School Shoes => 4
20% off => 4
All Swimwear => 4
by Brand => 4
Last Chance => 4
Flops School => 4
2 Holiday => 4
off Last => 4
Suitcases & => 3
Shoes Boots => 3
Chinos Underwear => 3
for 12 => 3
& Chinos => 3
Shop NEW => 3
Sports Sale => 3
& Playsuits => 3
& Stationery => 3
Slippers Offers => 3
Canvas Sandals => 3
& Vests => 3
TShirts & => 3
Jackets Nightwear => 3
Julien Macdonald => 3
All New => 3
Luggage & => 3
Trainers & => 3
Reward Card => 3
Lunch Bags => 3
Day NEW => 3
Sale Sports => 3
Formal Shoes => 3
Fathers Day => 3
Character Shop => 3
Sale NEW => 3
NEW Shop => 3

Website Triple Words :
& Flip Flops => 11
Sandals & Flip => 10
Coats & Jackets => 10
Shoes Shop All => 8
Tops & Knitwear => 6
New Arrivals New => 6
3 for 2 => 6
Swimwear Tops & => 6
Onesies Shoes Swimwear => 6
Boots & Wellies => 6
Socks & Tights => 6
Shop All Accessories => 6
Nightwear & Onesies => 6
Shop Shop All => 6
Shoes Swimwear Tops => 6
& Onesies Shoes => 6
Underwear & Socks => 5
Underwear Socks & => 5
Offers All Offers => 5
& Jackets Dresses => 5
Made for Modern => 5
for Modern Families => 5
& Knitwear Trousers => 4
Knitwear Trousers & => 4
off Last Chance => 4
Last Chance Sale => 4
Accessories Activewear Coats => 4
for 2 Holiday => 4
Flip Flops School => 4
2 Holiday Shop => 4
Activewear Coats & => 4
20% off Last => 4
Holiday Shop Shop => 4
Shop by Brand => 4
Flops School Shoes => 4
Shop All Swimwear => 4
Sports Sale NEW => 3
Arrivals New Arrivals => 3
& Chinos Underwear => 3
Trousers & Chinos => 3
Bags & Stationery => 3
TShirts & Vests => 3
Lunch Bags & => 3
& Jackets Nightwear => 3
Jackets Nightwear & => 3
Arrivals New In => 3
Fathers Day NEW => 3
Canvas Sandals & => 3
2 for 12 => 3
Dresses & Sets => 3
Trainers & Canvas => 3
& Canvas Sandals => 3
Jackets Dresses & => 3
Sale Sports Sale => 3
Shop All New => 3
All New Arrivals => 3
Shoes Boots & => 3
New Arrivals Baby => 2
Arrivals Baby Shoes => 2
Bodysuits & Sleepsuits => 2
Shop All Bags => 2
Accessories Bodysuits & => 2
Clothing Shop All => 2
Outdoor & Garden => 2
Holiday Shop NEW => 2
Form Baby (023mths) => 2
Baby (023mths) Shop => 2
(023mths) Shop All => 2
All Accessories Bodysuits => 2
Buy 1 get => 2
& Sets Newborn => 2
Newborn Collection Shoes => 2
Accessories Bottoms Coats => 2
Highlights Swimwear Activewear => 2
Bottoms Coats & => 2
Shop From 3 => 2
Chinos Underwear & => 2
Holiday Shop From => 2
(3mths5yrs) Shop All => 2
Toddler (3mths5yrs) Shop => 2
Suits & Workwear => 2
Accessories Shop All => 2
Collection Shoes Swimwear => 2
Shoes Swimwear Underwear => 2
NEW Festival NEW => 2
Sets Newborn Collection => 2
Slippers Accessories Shop => 2
Offers 2 for => 2
School Shop Shop => 2
Toys & Games => 2
All Offers 2 => 2
1 get 1 => 2
Families School Shop => 2
New Arrivals Holiday => 2
& Games Kids => 2
Bags & Backpacks => 2
After School & => 2
All After School => 2
School & Sportswear => 2
Arrivals Holiday Shop => 2
Sportswear Bags & => 2
& Sportswear Bags => 2
2 for 15 => 2
Offers 3 for => 2
NEW Fathers Day => 2
Shop NEW Highlights => 2
College & Sixth => 2
& Sixth Form => 2
Sixth Form Baby => 2
Nursery NEW Fathers => 2
Day NEW Shop => 2
Shoes Trousers & => 2
Sports & Canvas => 2
Modern Families School => 2
All Offers 3 => 2
NEW Shop All => 2
NEW Highlights Swimwear => 2
Chance Sale Sports => 2
Shop All After => 2
All Accessories Bottoms => 2
Shop All Suitcases => 2
All Suitcases & => 2
Trousers & Leggings => 2
& Leggings Underwear => 2
Holiday Accessories Kids => 2
Leggings Underwear Socks => 2
Suitcases & Luggage => 2
& Luggage Beach => 2
Travel Accessories Suncare => 2
Slippers Offers All => 2
Towels Travel Accessories => 2
Beach Towels Travel => 2
Luggage Beach Towels => 2
Flops Holiday Accessories => 2
Flip Flops Holiday => 2
Shop Fancy Dress => 2
School Shoes Slippers => 2
Homestore Shoes Shop => 2
Shop All Baby => 2
Baby Shoes Ballets => 2
All Baby Shoes => 2
NEW 20% off => 2
Brand Character Shop => 2
Shoes Sandals & => 2
(816yrs) Shop All => 2
Ties & Pocket => 2
& Pocket Squares => 2
by Brand Character => 2
(313yrs) Shop All => 2
Accessories Kids Luggage => 2
Towels 2 for => 2
Clothing NEW 20% => 2
get 1 Free => 2
Beach Towels 2 => 2
Shop New In => 2
& Knitwear Underwear => 2
12 Beach Towels => 2
for 12 Beach => 2
Holiday Shop New => 2
1 Free Sports => 2
8 Beach Towels => 2
New In Holiday => 2
Sports Clothing NEW => 2
Holiday Shop 2 => 2
All Accessories Activewear => 2
In Holiday Shop => 2
Shop 2 for => 2
Free Sports Clothing => 2
2 for 8 => 2
for 8 Beach => 2

Website Four Words :
Sandals & Flip Flops => 10
Shoes Swimwear Tops & => 6
Onesies Shoes Swimwear Tops => 6
Nightwear & Onesies Shoes => 6
Swimwear Tops & Knitwear => 6
& Onesies Shoes Swimwear => 6
Coats & Jackets Dresses => 5
Underwear Socks & Tights => 5
Made for Modern Families => 5
for 2 Holiday Shop => 4
3 for 2 Holiday => 4
Shop Shop All Swimwear => 4
Flip Flops School Shoes => 4
off Last Chance Sale => 4
& Knitwear Trousers & => 4
Tops & Knitwear Trousers => 4
Holiday Shop Shop All => 4
& Flip Flops School => 4
Activewear Coats & Jackets => 4
20% off Last Chance => 4
Accessories Activewear Coats & => 4
Sale Sports Sale NEW => 3
& Jackets Nightwear & => 3
Jackets Nightwear & Onesies => 3
New Arrivals New Arrivals => 3
Trousers & Chinos Underwear => 3
& Canvas Sandals & => 3
Canvas Sandals & Flip => 3
Shoes Boots & Wellies => 3
& Jackets Dresses & => 3
Coats & Jackets Nightwear => 3
Shop All New Arrivals => 3
New Arrivals New In => 3
Lunch Bags & Stationery => 3
Shoes Shop All New => 3
& Sportswear Bags & => 2
Families School Shop Shop => 2
School Shop Shop All => 2
Form Baby (023mths) Shop => 2
Modern Families School Shop => 2
Fathers Day NEW Shop => 2
Day NEW Shop All => 2
for Modern Families School => 2
Shop Shop All After => 2
Shop All After School => 2
& Sixth Form Baby => 2
After School & Sportswear => 2
NEW Fathers Day NEW => 2
Sixth Form Baby (023mths) => 2
All After School & => 2
School & Sportswear Bags => 2
Sportswear Bags & Backpacks => 2
College & Sixth Form => 2
Arrivals Holiday Shop NEW => 2
Offers All Offers 3 => 2
All Offers 3 for => 2
Offers 3 for 2 => 2
Accessories Shop All Bags => 2
Slippers Accessories Shop All => 2
In Holiday Shop New => 2
Holiday Shop New In => 2
Holiday Shop From 3 => 2
Last Chance Sale Sports => 2
Chance Sale Sports Sale => 2
Holiday Shop NEW Highlights => 2
Shop NEW Highlights Swimwear => 2
NEW Highlights Swimwear Activewear => 2
Baby (023mths) Shop All => 2
New Arrivals Holiday Shop => 2
Ties & Pocket Squares => 2
Shoes Sandals & Flip => 2
Arrivals New Arrivals Holiday => 2
Nursery NEW Fathers Day => 2
Accessories Bodysuits & Sleepsuits => 2
1 Free Sports Clothing => 2
Free Sports Clothing NEW => 2
Sports Clothing NEW 20% => 2
Clothing NEW 20% off => 2
get 1 Free Sports => 2
1 get 1 Free => 2
Trainers & Canvas Sandals => 2
Flops School Shoes Slippers => 2
Slippers Offers All Offers => 2
Buy 1 get 1 => 2
NEW 20% off Last => 2
Shop All Accessories Activewear => 2
All Offers 2 for => 2
Toys & Games Kids => 2
All New Arrivals Baby => 2
New Arrivals Baby Shoes => 2
Offers All Offers 2 => 2
Chinos Underwear & Socks => 2
All Accessories Activewear Coats => 2
Knitwear Trousers & Chinos => 2
& Chinos Underwear & => 2
Shop All Baby Shoes => 2
Shoes Shop All Baby => 2
Newborn Collection Shoes Swimwear => 2
Collection Shoes Swimwear Underwear => 2
Toddler (3mths5yrs) Shop All => 2
(3mths5yrs) Shop All Accessories => 2
Sets Newborn Collection Shoes => 2
& Sets Newborn Collection => 2
Shop All Accessories Bodysuits => 2
All Accessories Bodysuits & => 2
New In Holiday Shop => 2
Shop All Accessories Bottoms => 2
All Accessories Bottoms Coats => 2
Leggings Underwear Socks & => 2
Shop by Brand Character => 2
by Brand Character Shop => 2
Homestore Shoes Shop All => 2
Trousers & Leggings Underwear => 2
Knitwear Trousers & Leggings => 2
Accessories Bottoms Coats & => 2
Bottoms Coats & Jackets => 2
Tops & Knitwear Underwear => 2
(023mths) Shop All Accessories => 2
& Leggings Underwear Socks => 2
Flip Flops Holiday Accessories => 2
& Flip Flops Holiday => 2
All Suitcases & Luggage => 2
Flops Holiday Accessories Kids => 2
Holiday Accessories Kids Luggage => 2
Holiday Shop 2 for => 2
Shop All Suitcases & => 2
Suitcases & Luggage Beach => 2
& Luggage Beach Towels => 2
for 8 Beach Towels => 2
2 for 8 Beach => 2
8 Beach Towels 2 => 2
Beach Towels 2 for => 2
Beach Towels Travel Accessories => 2
Towels Travel Accessories Suncare => 2
Towels 2 for 12 => 2
Luggage Beach Towels Travel => 2
2 Holiday Shop 2 => 2
2 for 12 Beach => 2
for 12 Beach Towels => 2

Total Number of Links on the Webpage

The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.

Website Total Links : 516

How many of these Links are Unique

Website Unique Links : 384

Website All Unique Links :
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#main
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/womens/shop-by-category/beachwear
/womens/shop-by-category/tops/t-shirts-andvests
/womens/shop-by-category/shorts
/womens/footwear/sandals
/womens/accessories/sunglasses
/homeware/travel-essentials/womens-luggage
/events/holiday-shop/mens-holiday-shop
/mens/categories/shorts-and-swimwear
/mens/categories/t-shirts
/mens/footwear/holiday-shoes
/homeware/travel-essentials/mens-luggage
/kids-clothing/girls/girls-holiday-shop/shop-all
/kids-clothing/girls/shop-by-category/swimwear
/kids-clothing/girls/girls-holiday-shop/summer-dresses
/kids-clothing/girls/shop-by-category/footwear/sandals-and-flip-flops
/kids-clothing/girls/girls-holiday-shop/holiday-accessories
/homeware/travel-essentials/kids-travel-essentials
/kids-clothing/boys/boys-holiday-shop/shop-all
/kids-clothing/boys/shop-by-category/swimwear
/kids-clothing/boys/boys-holiday-shop/t-shirts
/kids-clothing/boys/boys-holiday-shop/shorts
/kids-clothing/boys/shop-by-category/footwear/sandals-and-flip-flops
/kids-clothing/boys/boys-holiday-shop/holiday-accessories
/homeware/travel-essentials/travel-essentials
/homeware/travel-essentials/suitcases-and-travel
/homeware/travel-essentials/beach-towels
/homeware/travel-essentials/travel-accessories
/homeware/travel-essentials/suncare
/womens/offers/holiday-shop-offers
/mens/offers/holiday-shop-offers
/homeware/offers/2-for-8-beach-towels
/homeware/offers/2-for-12-beach-towels
/womens
/womens/highlights/womens-new-arrivals
/events/holiday-shop/womens-holiday-shop/womens-holiday-shop-new-arrivals
/womens/footwear/footwear-new-arrivals
/womens/highlights/new-in-accessories
/womens/brands/julien-macdonald
/womens/the-looks-we-love/festival
/womens/collections/wedding-and-occasion
/womens/collections/suits-and-workwear
/womens/highlights/great-value-dresses
/made-for
/womens/highlights/show-me-everything
/womens/shop-by-category/sportswear
/womens/shop-by-category/blazers
/womens/shop-by-category/coats-and-jackets
/womens/shop-by-category/dresses
/womens/shop-by-category/jeans
/womens/shop-by-category/tops/kimonos
/womens/shop-by-category/knitwear
/womens/shop-by-category/leggings
/womens/shop-by-category/playsuits-and-jumpsuits
/womens/shop-by-category/skirts
/womens/shop-by-category/tops
/womens/shop-by-category/trousers
/womens/shop-by-category/plus-size
/womens/shop-by-category/petite
/womens/shop-by-category/maternity
/womens/footwear
/womens/footwear/heels
/womens/footwear/flats
/womens/footwear/flats/pumps
/womens/footwear/boots
/womens/footwear/soleflex
/womens/slippers
/womens/accessories
/womens/accessories/bags-and-purses
/womens/accessories/belts-and-umbrellas
/womens/accessories/hats--scarves-and-gloves
/womens/collections/lingerie
/womens/shop-by-category/lingerie
/womens/shop-by-category/lingerie/bras
/womens/shop-by-category/lingerie/knickers
/womens/shop-by-category/shapewear
/womens/shop-by-category/socks-and-tights
/womens/shop-by-category/nightwear
/womens/collections/lingerie-collections/thermals
/womens/brands/abbey-by-abbey-clancy
/womens/brands/fwm-by-fenn-wright-manson
/womens/brands/falmer-heritage
/womens/collections/lingerie/branded-lingerie
/womens/collections/classic
/womens/offers/all-offers
/womens/offers/sportswear-offers
/womens/offers/jewellery-offers
/womens/offers/3-for-7-knickers
/womens/offers/last-chance-to-buy
/womens/offers/sale
/sportingpro
/mens
/mens/highlights/new-arrivals
/mens/brands/morley
/events/fathers-day
/events/festival/mens-festival
/mens/highlights/locker-shop
/mens/collections/suits-and-workwear/suits
/mens/collections/mens-suit-fit-guide
/mens/collections/occasionwear
/mens/collections/suits-and-workwear/formal-shirts
/mens/collections/suits-and-workwear/formal-trousers
/mens/footwear/formal-shoes
/mens/collections/suits-and-workwear/ties-and-cufflinks
/mens/highlights/show-me-everything
/mens/categories/coats--jackets-and-gilets
/mens/categories/hoodies--jogs-and-sweatshirts
/mens/categories/jeans
/mens/categories/jumpers-and-cardigans
/mens/categories/nightwear
/mens/categories/polo-shirts
/mens/categories/shirts
/mens/categories/shorts-and-swimwear/shorts
/mens/categories/swimwear
/mens/categories/socks
/mens/categories/sportswear
/mens/categories/tops
/mens/categories/trousers-and-chinos
/mens/categories/underwear
/mens/footwear
/mens/footwear/casual-shoes
/mens/footwear/boots
/mens/footwear/flip-flops
/mens/footwear/slippers
/mens/accessories
/mens/accessories/bags-and-wallets
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