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Website SEO report for morrisons.co.uk

We fetched SEO Data for morrisons.co.uk : 04:35:48 PM - Tue, 19 Mar 2013
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FREE SEO WEBSITE REPORT FOR morrisons.co.uk

Below is the detail relating to the information that we gathered from morrisons.co.uk website.

This information is very important to be checked and then corrected if there are any problems found. This is only a summary report containing the basic important on-page SEO information required, if you would like a more indepth report please contact us.

Title Tag

The Title TAG for this website is : Home - Morrisons
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name


SEO Opinion : The title is the correct length - GREAT


The Title should be coded as follows:

<head>
<title> Home - Morrisons </title>
</head>

Is the Title TAG Important?

The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-

Website Title Tag

The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.

Where does Google use the Title TAG?

If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-

Website Title Tag in Google

In Google you can see the title tag as the top line of information above the website URL which appears in all search results.

The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.

If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.

If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.

Meta Tag Description

Website Description : Find hundreds of fantastic offers, easy recipes and entertainment products for the family at Morrisons online.

SEO best practice : The description should be between 150 and 160 characters.

It is recommened to include you keywords in the description for each page but this should be written for humans.

SEO Opinion : GOOD


The Description Meta Tag should be coded as follows:

<head>
<meta name="description" content="Find hundreds of fantastic offers, easy recipes and entertainment products for the family at Morrisons online.">
</head>

The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.

Where does the meta description appear in Google?

Meta Description Tag in Google

Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under www.chameleonwebservices.co.uk

Avoid Duplicate Meta description Tags

The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.

Meta TAG Keywords

Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.

Website Keywords : Morrisons

Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.

The Keywords Meta Tag should be coded as follows:

<head>
<meta name="keywords" content="Morrisons">
</head>

Ensure that you have coded your meta data for the keywords as above.

Website IP Address

The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.

Website IP : 195.69.153.34

You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.

Hosting Server Information

Website Server Info:
HTTP/1.1 200 OK
Cache-Control: no-cache
Pragma: no-cache
Content-Length: 62468
Content-Type: text/html; charset=utf-8
Expires: -1
Server: Microsoft-IIS/6.0
X-Powered-By: ASP.NET
X-AspNet-Version: 2.0.50727
Set-Cookie: DeviceAction=0; expires=Thu, 19-Sep-2013 15:35:48 GMT; path=/
Set-Cookie: ASP.NET_SessionId=dgwfe1vur4pukw45nho44fe2; path=/; HttpOnly
Set-Cookie: MorrGlobalUser=ec021b9907994eef917338c2f7445ad7; expires=Thu, 19-Sep-2013 15:35:48 GMT; path=/
Date: Tue, 19 Mar 2013 16:35:48 GMT
Connection: close

Google Page Rank

The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about Google Page Rank click here

Website Page Rank : 6

Alexa Rank of Website

Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.

Website Alexa Rank: 29932

Keyword Optimisation

The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:

Website Single Words :
Grow => 8
to => 7
Let's => 6
our => 5
Corporate => 5
Morrisons => 5
us => 5
on => 4
TV => 4
New => 4
WIN => 4
finder => 4
Offers => 4
Fresh => 4
Our => 4
Information => 3
Great => 3
more => 3
and => 3
Find => 3
out => 3
for => 3
What's => 3
About => 3
Website Double Words :
Let's Grow => 6
out more => 3
Find out => 3
Website Triple Words :
Find out more => 3
Great Taste Less => 2
Taste Less Waste => 2
Less Waste Family => 2
Kitchen Great Taste => 2
SNT Kitchen Great => 2
Our suppliers SNT => 2
suppliers SNT Kitchen => 2
Waste Family Life => 2
Family Life Morrisons => 2
Entertainment Baby Health => 2
Baby Health and => 2
online Entertainment Baby => 2
magazine online Entertainment => 2
Life Morrisons magazine => 2
Morrisons magazine online => 2
ranges Our suppliers => 2
food ranges Our => 2
drink Drink Recipes => 2
Drink Recipes Nutritional => 2
& drink Drink => 2
Food & drink => 2
Morrisons Cellar Food => 2
Cellar Food & => 2
Recipes Nutritional Information => 2
Nutritional Information Meal => 2
eating Our food => 2
Our food ranges => 2
Healthy eating Our => 2
ideas Healthy eating => 2
Information Meal ideas => 2
Meal ideas Healthy => 2
Health and Pharmacy => 2
Pharmacy Dry Cleaning => 2
WIN an iPad => 2
an iPad 3 => 2
iPad 3 WIN => 2
Competitions WIN an => 2
2012 Competitions WIN => 2
home Catalogue 2012 => 2
Catalogue 2012 Competitions => 2
3 WIN Brilliantly => 2
WIN Brilliantly British => 2
Wine Saturday Night => 2
Click for details => 2
Buy Wine Saturday => 2
Prizes Buy Wine => 2
Brilliantly British Prizes => 2
British Prizes Buy => 2
at home Catalogue => 2
Lets Grow at => 2
Grow About Let's => 2
About Let's Grow => 2
Let's Grow About => 2
Cleaning Let's Grow => 2
Introducing Morrisons Cellar => 2
Dry Cleaning Let's => 2
Let's Grow School => 2
Grow School finder => 2
Resource Hub Lets => 2
Hub Lets Grow => 2
Grow Resource Hub => 2
Let's Grow Resource => 2
School finder Let's => 2
finder Let's Grow => 2
and Pharmacy Dry => 2
Grow at home => 2
10 Payday Bonus => 2
TV 10 Payday => 2
DVD TV 10 => 2
READY DVD TV => 2
Payday Bonus Market => 2
Bonus Market Street => 2
Fishmonger Bakery Cake => 2
Butcher Fishmonger Bakery => 2
Street Butcher Fishmonger => 2
Market Street Butcher => 2
HD READY DVD => 2
19 HD READY => 2
Recommended Offers Categories => 2
My Recommended Offers => 2
Offers My Recommended => 2
Easter Introducing Morrisons => 2
Offers Categories Offer => 2
Categories Offer Types => 2
List Techwood 19 => 2
Shopping List Techwood => 2
Types Shopping List => 2
Offer Types Shopping => 2
Bakery Cake Shop => 2
Techwood 19 HD => 2
Every penny matters => 2
new Every penny => 2
What's new Every => 2
ads What's new => 2
matters Nutmeg Clothing => 2
Nutmeg Clothing I'm => 2
New Easter Introducing => 2
Cake Shop Greengrocer => 2
I'm New Easter => 2
Clothing I'm New => 2
TV ads What's => 2
penny matters Nutmeg => 2
Deli Oven Fresh => 2
Oven Fresh Fresh => 2
New TV ads => 2
Greengrocer Deli Oven => 2
Shop Greengrocer Deli => 2
Fresh to go => 2
Fresh Fresh to => 2
Caf New TV => 2
go Flowershop Caf => 2
Flowershop Caf New => 2
to go Flowershop => 2
Website Four Words :
SNT Kitchen Great Taste => 2
Kitchen Great Taste Less => 2
Great Taste Less Waste => 2
suppliers SNT Kitchen Great => 2
Our suppliers SNT Kitchen => 2
food ranges Our suppliers => 2
ranges Our suppliers SNT => 2
Taste Less Waste Family => 2
Less Waste Family Life => 2
magazine online Entertainment Baby => 2
online Entertainment Baby Health => 2
Morrisons magazine online Entertainment => 2
Life Morrisons magazine online => 2
Waste Family Life Morrisons => 2
Family Life Morrisons magazine => 2
Our food ranges Our => 2
eating Our food ranges => 2
Food & drink Drink => 2
& drink Drink Recipes => 2
Cellar Food & drink => 2
Morrisons Cellar Food & => 2
Easter Introducing Morrisons Cellar => 2
Introducing Morrisons Cellar Food => 2
drink Drink Recipes Nutritional => 2
Drink Recipes Nutritional Information => 2
ideas Healthy eating Our => 2
Healthy eating Our food => 2
Meal ideas Healthy eating => 2
Information Meal ideas Healthy => 2
Recipes Nutritional Information Meal => 2
Nutritional Information Meal ideas => 2
Entertainment Baby Health and => 2
Baby Health and Pharmacy => 2
2012 Competitions WIN an => 2
Competitions WIN an iPad => 2
WIN an iPad 3 => 2
Catalogue 2012 Competitions WIN => 2
home Catalogue 2012 Competitions => 2
Lets Grow at home => 2
Grow at home Catalogue => 2
an iPad 3 WIN => 2
iPad 3 WIN Brilliantly => 2
Prizes Buy Wine Saturday => 2
Buy Wine Saturday Night => 2
British Prizes Buy Wine => 2
Brilliantly British Prizes Buy => 2
3 WIN Brilliantly British => 2
WIN Brilliantly British Prizes => 2
Hub Lets Grow at => 2
Resource Hub Lets Grow => 2
Cleaning Let's Grow About => 2
Let's Grow About Let's => 2
Dry Cleaning Let's Grow => 2
Pharmacy Dry Cleaning Let's => 2
Health and Pharmacy Dry => 2
and Pharmacy Dry Cleaning => 2
Grow About Let's Grow => 2
About Let's Grow School => 2
Let's Grow Resource Hub => 2
Grow Resource Hub Lets => 2
finder Let's Grow Resource => 2
School finder Let's Grow => 2
Let's Grow School finder => 2
Grow School finder Let's => 2
New Easter Introducing Morrisons => 2
at home Catalogue 2012 => 2
TV 10 Payday Bonus => 2
DVD TV 10 Payday => 2
READY DVD TV 10 => 2
HD READY DVD TV => 2
10 Payday Bonus Market => 2
Payday Bonus Market Street => 2
Butcher Fishmonger Bakery Cake => 2
Street Butcher Fishmonger Bakery => 2
Market Street Butcher Fishmonger => 2
Bonus Market Street Butcher => 2
19 HD READY DVD => 2
Techwood 19 HD READY => 2
Recommended Offers Categories Offer => 2
My Recommended Offers Categories => 2
Offers My Recommended Offers => 2
I'm New Easter Introducing => 2
Offers Categories Offer Types => 2
Categories Offer Types Shopping => 2
List Techwood 19 HD => 2
Types Shopping List Techwood => 2
Offer Types Shopping List => 2
Fishmonger Bakery Cake Shop => 2
Shopping List Techwood 19 => 2
What's new Every penny => 2
ads What's new Every => 2
TV ads What's new => 2
New TV ads What's => 2
Every penny matters Nutmeg => 2
penny matters Nutmeg Clothing => 2
Clothing I'm New Easter => 2
Bakery Cake Shop Greengrocer => 2
Nutmeg Clothing I'm New => 2
matters Nutmeg Clothing I'm => 2
Caf New TV ads => 2
new Every penny matters => 2
Deli Oven Fresh Fresh => 2
Cake Shop Greengrocer Deli => 2
Greengrocer Deli Oven Fresh => 2
Flowershop Caf New TV => 2
Shop Greengrocer Deli Oven => 2
Fresh Fresh to go => 2
Oven Fresh Fresh to => 2
go Flowershop Caf New => 2
to go Flowershop Caf => 2
Fresh to go Flowershop => 2

Total Number of Links on the Webpage

The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.

Website Total Links : 163

How many of these Links are Unique

Website Unique Links : 150
Website All Unique Links :


graphics/favicon.ico
stylesheets_new/screen_new.css?v=101
stylesheets_new/modules.css
stylesheets_new/print.css
stylesheets_new/homepage.css
stylesheets_new/css3-module.css
stylesheets_new/offers_everywhere.css
/stylesheets_new/ie.css
/stylesheets_new/css3-module-ie8down.css
/stylesheets_new/ie9.css
/stylesheets_new/ie8.css
/stylesheets_new/ie7.css
/stylesheets_new/ie6.css
/stylesheets_new/css3-module-ie6.css
stylesheets_new/bg_css.aspx?pid=37747
.
'Store-finder/'>Store
http://www.kiddicare.com/webapp/wcs/stores/servlet/TopCategoriesDisplay?storeId=10001&langId=-1&catalogId=10751&msg=
#content
#navigation
https://www.morrisons.co.uk/User/Login/?ReturnUrl=http://www.morrisons.co.uk/PageTemplates/Home.aspx?id%3d18555
User/Registration/
Corporate/
'Corporate/Jobs/'>
'Privacy-Policy/'>Privacy
https://www.morrisons.co.uk/Offers/
'https://www.morrisons.co.uk/Offers/MyRecommendedOffers/'>My
'https://www.morrisons.co.uk/Offers/Categories/'>Categories
'https://www.morrisons.co.uk/Offers/Offer-Types/'>Offer
'https://www.morrisons.co.uk/Offers/Shopping-List/'>Shopping
'Offers/Techwood-TV-Store-Availability/'>Techwood
'https://www.morrisons.co.uk/Offers/Payday-bonus/'>£10
Market-Street/
'Market-Street/Butcher/'>Butcher
'Market-Street/Fishmonger/'>Fishmonger
'Market-Street/Market-Street-Bakery/'>Bakery
'Market-Street/Market-Street-Cake-Shop/'>Cake
'Market-Street/Market-Street-Greengrocer/'>Greengrocer
'Market-Street/Market-Street-Deli/'>Deli
'Market-Street/Market-Street-Oven-Fresh/'>Oven
'Market-Street/Market-Street-Fresh-To-Go/'>Fresh
'Market-Street/Market-Street-Flowershop/'>Flowershop
'Market-Street/Market-Street-Cafe/'>Café
'Market-Street/NewTVAds/'>New
Whats-New/
'Whats-New/Every-penny-matters/'>Every
'Whats-New/Nutmeg-Clothing/'>Nutmeg
'Whats-New/Im-New/'>I'm
'Whats-New/Easter/'>Easter
'Whats-New/MCellar/'>Introducing
Food-and-Drink/
'Food-and-Drink/Drink/'>Drink
'Food-and-Drink/Recipes/'>Recipes
'Food-and-Drink/Nutritional-Information/'>Nutritional
'Food-and-Drink/Meal-ideas/'>Meal
'Food-and-Drink/Healthy-eating/'>Healthy
'Food-and-Drink/Our-food-ranges/'>Our
'Food-and-Drink/Our-suppliers/'>Our
'Food-and-Drink/SNT-Kitchen/'>SNT
'Food-and-Drink/GreatTasteLessWaste/'>Great
Family-Life/
'Family-Life/Online-magazine/'>Morrisons
'Family-Life/Entertainment/'>Entertainment
'Family-Life/Baby/'>Baby
'Family-Life/Health-and-Pharmacy/'>Health
'Family-Life/Dry-cleaning/'>Dry
LetsGrow/
'LetsGrow/How-it-works/'>About
'LetsGrow/School-Map/'>School
'LetsGrow/Lets-Grow-Resource-Hub/'>Let's
'LetsGrow/athome/'>Let’s
'LetsGrow/Catalogue-2012/'>Catalogue
https://www.morrisons.co.uk/Competitions/
'Competitions/Win-an-ipad-3/'>WIN
'Competitions/WIN-Brilliantly-British-Prizes/'>WIN
buy-wine/
Saturday-Night/
Whats-New/Every-penny-matters/
#
Offers/
Whats-New/Nutmeg-Clothing/
https://www.morrisons.co.uk/Offers/Categories/Market-Street/
Whats-New/Easter/
http://www.morrisonscellar.com/shop/cellar/wines/easter-vintage/
http://www.facebook.com/Morrisons
http://twitter.com/#!/Morrisons
http://twitter.com/#!/Morrisonsnews/
https://plus.google.com/110763508710205680842?rel=author
'Help-and-information/Useful-information/Morrisons-on-your-mobile/'
http://www.youtube.com/user/morrisons
'Help-and-information/Contact-Us/'
'Accessibility/'>Accessibility|
'Help-and-information/'
'Terms-and-conditions/'>Terms
/PageTemplates/Flexi/Flexible.aspx?id=23010
/PageTemplates/Flexi/Flexible.aspx?id=30342
/PageTemplates/Flexi/Flexible.aspx?id=23324
/PageTemplates/Flexi/Flexible.aspx?id=23115
/PageTemplates/Flexi/Flexible.aspx?id=23511
'Store-Finder/'
'Cymraeg/'
http://www.kiddicare.com/
'https://www.morrisons.co.uk/Offers/MyRecommendedOffers/'>
'https://www.morrisons.co.uk/Offers/Categories/'>
'https://www.morrisons.co.uk/Offers/Offer-Types/'>
'https://www.morrisons.co.uk/Offers/Shopping-List/'>
'Offers/Techwood-TV-Store-Availability/'>
'https://www.morrisons.co.uk/Offers/Payday-bonus/'>
'Market-Street/Butcher/'>
'Market-Street/Fishmonger/'>
'Market-Street/Market-Street-Bakery/'>
'Market-Street/Market-Street-Cake-Shop/'>
'Market-Street/Market-Street-Greengrocer/'>
'Market-Street/Market-Street-Deli/'>
'Market-Street/Market-Street-Oven-Fresh/'>
'Market-Street/Market-Street-Fresh-To-Go/'>
'Market-Street/Market-Street-Flowershop/'>
'Market-Street/Market-Street-Cafe/'>
'Market-Street/NewTVAds/'>
'Whats-New/Every-penny-matters/'>
'Whats-New/Nutmeg-Clothing/'>
'Whats-New/Im-New/'>
'Whats-New/Easter/'>
'Whats-New/MCellar/'>
'Food-and-Drink/Drink/'>
'Food-and-Drink/Recipes/'>
'Food-and-Drink/Nutritional-Information/'>
'Food-and-Drink/Meal-ideas/'>
'Food-and-Drink/Healthy-eating/'>
'Food-and-Drink/Our-food-ranges/'>
'Food-and-Drink/Our-suppliers/'>
'Food-and-Drink/SNT-Kitchen/'>
'Food-and-Drink/GreatTasteLessWaste/'>
'Family-Life/Online-magazine/'>
'Family-Life/Entertainment/'>
'Family-Life/Baby/'>
'Family-Life/Health-and-Pharmacy/'>
'Family-Life/Dry-cleaning/'>
'LetsGrow/How-it-works/'>
'LetsGrow/School-Map/'>
'LetsGrow/Lets-Grow-Resource-Hub/'>
'LetsGrow/athome/'>
'LetsGrow/Catalogue-2012/'>
'Competitions/Win-an-ipad-3/'>
'Competitions/WIN-Brilliantly-British-Prizes/'>
'Corporate/About-us/'>
'Corporate/CR/'>
'Corporate/Investor-centre/'>
'Corporate/Media-centre/'>


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