nationalrail.co.uk
FREE Website SEO Audit Report for nationalrail.co.uk
We fetched SEO Data for nationalrail.co.uk : 02:53:55 PM - Tue, 25 Feb 2014
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FREE SEO WEBSITE REPORT FOR nationalrail.co.uk
Below is the detail relating to the information that we gathered from nationalrail.co.uk website.
This information is very important to be checked and then corrected if there are any problems found. This is only a summary report containing the basic important on-page SEO information required, if you would like a more indepth report please contact us.
Title Tag
The Title TAG for this website is : National Rail Enquiries - Official source for UK train times and timetables
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name
SEO Opinion : The title needs to be shorter. Remove a few words to achieve an overall length of less than 70 characters.
The Title should be coded as follows:
<head>
<title>National Rail Enquiries - Official source for UK train times and timetables</title>
</head>
Is the Title TAG Important?
The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-
The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.
Where does Google use the Title TAG?
If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-
In Google you can see the title tag as the top line of information above the website URL which appears in all search results.
The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.
If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.
If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.
Meta Tag Description
Website Description : The gateway to Britain's National Rail network. A portal into UK rail travel including train company information and promotions; train times; fares enquiries; ticket purchase and train running information.
SEO best practice : The description should be between 150 and 160 characters.
It is recommened to include you keywords in the description for each page but this should be written for humans.
SEO Opinion : POOR
The Description Meta Tag should be coded as follows:
<head>
<meta name="description" content="The gateway to Britain's National Rail network. A portal into UK rail travel including train company information and promotions; train times; fares enquiries; ticket purchase and train running information.">
</head>
The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.
Where does the meta description appear in Google?
Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under www.chameleonwebservices.co.uk
Avoid Duplicate Meta description Tags
The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.
Meta TAG Keywords
Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.
Website Keywords : national rail, british rail, trains, railway, uk rail travel, train times, train timetables, train information, uk trains, uk railway, late trains
Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.
The Keywords Meta Tag should be coded as follows:
<head>
<meta name="keywords" content=" national rail, british rail, trains, railway, uk rail travel, train times, train timetables, train information, uk trains, uk railway, late trains">
</head>
Ensure that you have coded your meta data for the keywords as above.
Website IP Address
The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.
Website IP : 93.184.221.133
You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.
Hosting Server Information
Website Server Info:
HTTP/1.0 200 OK
Accept-Ranges: bytes
Cache-Control: public, max-age=300
Cneonction: close
Content-Type: text/html; charset=utf-8
Date: Tue, 25 Feb 2014 14:53:57 GMT
Expires: Tue, 25 Feb 2014 14:58:57 GMT
Last-Modified: Tue, 25 Feb 2014 14:49:20 GMT
Server: ECAcc (lhr/4AD7)
Vary: Accept-Encoding
X-AspNet-Version: 4.0.30319
X-Cache: HIT
X-Powered-By: ASP.NET
Content-Length: 71268
Connection: close
Google Page Rank
The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about
Google Page Rank click here
Website Page Rank : 8
Alexa Rank of Website
Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.
Website Alexa Rank: 4090
Keyword Optimisation
The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:
Website Single Words : to => 14
Railcard => 12
& => 11
Travel => 10
train => 10
1 => 9
at => 9
your => 9
2 => 8
Th => 8
Sa => 8
Su => 8
Fr => 8
the => 8
on => 8
Tu => 8
Mo => 8
We => 8
3 => 7
journey => 7
12 => 7
15 => 7
First => 7
4 => 6
27 => 6
28 => 6
5 => 6
11 => 6
18 => 6
17 => 6
19 => 6
information => 6
or => 6
via => 6
16 => 6
14 => 6
8 => 6
7 => 6
9 => 6
10 => 6
13 => 6
6 => 6
Trains => 6
30 => 5
Rail => 5
extra => 5
times => 5
23 => 5
for => 5
trains => 5
29 => 4
26 => 4
ticket => 4
National => 4
Express => 4
22 => 4
25 => 4
21 => 4
20 => 4
here => 4
24 => 4
change => 4
Leaving => 4
NRE => 4
Railcards => 4
stations => 4
& => 4
Train => 4
Search => 4
a => 3
Stations => 3
clear => 3
Advertisement => 3
remove => 3
Enquiries => 3
Avoid => 3
offers => 3
hour => 3
Twitter => 3
London => 3
Don't => 3
destination => 3
Change => 3
Return => 3
travel => 3
you => 3
time => 3
us => 3
Gold => 3
can => 3
012345678 => 3
we => 3
Slides => 3
[Accesskey => 3
tickets => 3
avoid => 3
only => 3
Live => 3
page => 3
out => 3
of => 3
Website Double Words :
Th Fr => 8
Fr Sa => 8
We Th => 8
Sa Su => 8
Tu We => 8
Mo Tu => 8
3 4 => 6
4 5 => 6
2 3 => 6
Su 1 => 6
6 7 => 6
27 28 => 6
1 2 => 6
7 8 => 6
15 16 => 6
14 15 => 6
16 17 => 6
17 18 => 6
18 19 => 6
13 14 => 6
12 13 => 6
8 9 => 6
9 10 => 6
10 11 => 6
11 12 => 6
Travel via => 6
5 6 => 6
23 24 => 4
22 23 => 4
21 22 => 4
24 25 => 4
25 26 => 4
29 30 => 4
28 29 => 4
26 27 => 4
20 21 => 4
19 20 => 4
your journey => 3
or remove => 3
clear or => 3
destination clear => 3
National Rail => 3
Rail Enquiries => 3
& tickets => 3
times & => 3
Train times => 3
Slides page => 3
at destination => 3
Advertisement information => 3
avoid Travel => 3
Change at => 3
change at => 3
Avoid Change => 3
via Avoid => 3
via avoid => 3
at Don't => 3
Don't change => 3
Website Triple Words :
Mo Tu We => 8
Fr Sa Su => 8
Th Fr Sa => 8
We Th Fr => 8
Tu We Th => 8
4 5 6 => 6
5 6 7 => 6
3 4 5 => 6
Sa Su 1 => 6
6 7 8 => 6
Su 1 2 => 6
2 3 4 => 6
7 8 9 => 6
14 15 16 => 6
15 16 17 => 6
16 17 18 => 6
17 18 19 => 6
13 14 15 => 6
12 13 14 => 6
9 10 11 => 6
10 11 12 => 6
11 12 13 => 6
8 9 10 => 6
1 2 3 => 6
24 25 26 => 4
23 24 25 => 4
25 26 27 => 4
27 28 29 => 4
28 29 30 => 4
22 23 24 => 4
26 27 28 => 4
21 22 23 => 4
19 20 21 => 4
18 19 20 => 4
20 21 22 => 4
Change at Don't => 3
at Don't change => 3
Avoid Change at => 3
Don't change at => 3
via Avoid Change => 3
destination clear or => 3
Travel via Avoid => 3
National Rail Enquiries => 3
at destination clear => 3
change at destination => 3
clear or remove => 3
avoid Travel via => 3
Train times & => 3
Travel via avoid => 3
via avoid Travel => 3
times & tickets => 3
Stations & on => 2
Leaving arriving Leaving => 2
arriving Leaving Arriving => 2
29 30 31 => 2
& on train => 2
Home Train times => 2
to train times => 2
I can answer => 2
here Create an => 2
Create an account => 2
Advertisement information Advertisement => 2
information Advertisement information => 2
30 31 Mo => 2
hour extra 1 => 2
extra 1 hour => 2
Changes to train => 2
29 30 Mo => 2
Leaving Arriving First => 2
account or sign => 2
train Date (enter => 2
Arriving First train => 2
First train Last => 2
Last train Date => 2
train Last train => 2
Date (enter ddmmyyyy) => 2
Calendar at Hours => 2
or remove Travel => 2
18 19 202122232425262728293031 => 2
30 Mo Tu => 2
remove Travel via => 2
000102030405060708091011121314151617181920212223 Minutes 00153045 => 2
at Hours 000102030405060708091011121314151617181920212223 => 2
Hours 000102030405060708091011121314151617181920212223 Minutes => 2
31 Mo Tu => 2
an account or => 2
Sa Su 1234567891011121314151617181920212223242526 => 2
Devon & Cornwall => 2
Su 1234567891011121314151617181920212223242526 27 => 2
1234567891011121314151617181920212223242526 27 28 => 2
27 28 Mo => 2
2014 Mo Tu => 2
2014May 2014 Mo => 2
Today Tomorrow February => 2
Tomorrow February 2014March => 2
2014March 2014April 2014May => 2
2014April 2014May 2014 => 2
28 Mo Tu => 2
February 2014March 2014April => 2
or sign in => 2
Website Four Words :
Mo Tu We Th => 8
We Th Fr Sa => 8
Th Fr Sa Su => 8
Tu We Th Fr => 8
3 4 5 6 => 6
4 5 6 7 => 6
2 3 4 5 => 6
Su 1 2 3 => 6
Sa Su 1 2 => 6
5 6 7 8 => 6
1 2 3 4 => 6
7 8 9 10 => 6
13 14 15 16 => 6
14 15 16 17 => 6
15 16 17 18 => 6
16 17 18 19 => 6
12 13 14 15 => 6
11 12 13 14 => 6
8 9 10 11 => 6
9 10 11 12 => 6
10 11 12 13 => 6
6 7 8 9 => 6
Fr Sa Su 1 => 6
21 22 23 24 => 4
20 21 22 23 => 4
19 20 21 22 => 4
17 18 19 20 => 4
22 23 24 25 => 4
18 19 20 21 => 4
27 28 29 30 => 4
23 24 25 26 => 4
26 27 28 29 => 4
24 25 26 27 => 4
25 26 27 28 => 4
via avoid Travel via => 3
avoid Travel via Avoid => 3
at destination clear or => 3
Travel via Avoid Change => 3
Travel via avoid Travel => 3
Change at Don't change => 3
destination clear or remove => 3
Avoid Change at Don't => 3
at Don't change at => 3
Don't change at destination => 3
via Avoid Change at => 3
change at destination clear => 3
Train times & tickets => 3
Last train Date (enter => 2
train Date (enter ddmmyyyy) => 2
account or sign in => 2
an account or sign => 2
train Last train Date => 2
First train Last train => 2
28 Mo Tu We => 2
arriving Leaving Arriving First => 2
Leaving Arriving First train => 2
clear or remove Travel => 2
Create an account or => 2
here Create an account => 2
Changes to train times => 2
Stations & on train => 2
hour extra 1 hour => 2
28 29 30 31 => 2
29 30 31 Mo => 2
31 Mo Tu We => 2
Advertisement information Advertisement information => 2
17 18 19 202122232425262728293031 => 2
30 Mo Tu We => 2
29 30 Mo Tu => 2
28 29 30 Mo => 2
27 28 Mo Tu => 2
Arriving First train Last => 2
1234567891011121314151617181920212223242526 27 28 Mo => 2
Today Tomorrow February 2014March => 2
Tomorrow February 2014March 2014April => 2
February 2014March 2014April 2014May => 2
Calendar at Hours 000102030405060708091011121314151617181920212223 => 2
at Hours 000102030405060708091011121314151617181920212223 Minutes => 2
or remove Travel via => 2
remove Travel via avoid => 2
Hours 000102030405060708091011121314151617181920212223 Minutes 00153045 => 2
2014March 2014April 2014May 2014 => 2
Home Train times & => 2
Leaving arriving Leaving Arriving => 2
Fr Sa Su 1234567891011121314151617181920212223242526 => 2
2014April 2014May 2014 Mo => 2
2014 Mo Tu We => 2
30 31 Mo Tu => 2
2014May 2014 Mo Tu => 2
Su 1234567891011121314151617181920212223242526 27 28 => 2
Sa Su 1234567891011121314151617181920212223242526 27 => 2
Total Number of Links on the Webpage
The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.
Website Total Links : 115
How many of these Links are Unique
Website Unique Links : 87
Website All Unique Links :
/css/home.css?BustCache
/css/nre.css
/css/print.css
/css/ie.css
/css/lte-ie8.css
/css/ie8.css
/css/ie7.css
/css/nreie7.css
/css/ie6.css
/css/nreie6.css
//d7cizd44vlm94.cloudfront.net/icon-ios.png
'#'>Close
'https://itunes.apple.com/gb/app/national-rail-enquiries-for/id643596365?mt=8'>Available
https://itunes.apple.com/gb/app/national-rail-enquiries-for/id643596365?mt=8
#skip-content
#skip-nav
/times_fares/postcode.html
http://m.nationalrail.co.uk
http://www.facebook.com/sharer.php?u=http://www.nationalrail.co.uk/default.aspx&t=Home
http://twitter.com/home?status=http://www.nationalrail.co.uk/default.aspx
mailto:enter%20email%20address&subject=Home&body=http://www.nationalrail.co.uk/default.aspx
http://digg.com/submit?phase=2&url=http://www.nationalrail.co.uk/default.aspx
http://del.icio.us/post?url=http://www.nationalrail.co.uk/default.aspx&Home
http://www.stumbleupon.com/submit?url=http://www.nationalrail.co.uk/default.aspx&Home
http://reddit.com/submit?url=http://www.nationalrail.co.uk/default.aspx&title=Home
/default.aspx
/times_fares/13.aspx
/stations_destinations/default.aspx
/service_disruptions/indicator.aspx
/1924.aspx
http://www.nationalrail.co.uk/service_disruptions/indicator.aspx
/times_fares/46471.aspx
#
http://ojp.nationalrail.co.uk/personal/registration/register
http://ojp.nationalrail.co.uk/personal/login
http://ojp.nationalrail.co.uk/service/handoffcompetition/competition
http://ojp.nationalrail.co.uk/service/seasonticket/search
http://blog.nationalrail.co.uk/
/46389.aspx
/service_disruptions/62869.aspx
/60361.
/457.
/69310.
#tab-departures
#tab-arrivals
http://www.daysoutguide.co.uk/
http://www.nationalrail.co.uk/times_fares/17.aspx
/times_fares/46540.aspx
http://www.daysoutguide.co.uk/2for1-london
/times_fares/46506.aspx
/times_fares/rangers_and_rovers.aspx
/times_fares/ticket_types/plusbus.aspx
http://www.myinterrail.co.uk
/65512.aspx
http://www.railwaychildren.org.uk/
/times_fares/ldb.aspx
/times_fares/SeasonTicketCalculator.aspx
/times_fares/ticket_types.aspx
/times_fares/17.aspx
/times_fares/18.aspx
/times_fares/359.aspx
/times_fares/timetables.aspx
/stations_destinations/maps.aspx
/stations_destinations/onboard.aspx
/stations_destinations/disabled_passengers.aspx
/stations_destinations/cyclists.aspx
/stations_destinations/luggage_animals.aspx
/stations_destinations/travel.aspx
/service_disruptions/today.aspx
/service_disruptions/currentAndFuture.aspx
/service_disruptions/cleared.aspx
/service_disruptions/48.aspx
/service_disruptions/47.aspx
/46383.aspx
/tocs_maps/tocs/TrainOperators.aspx
/46637.aspx
/46387.aspx
/46385.aspx
/contact/feedback/48304.aspx
http://www.youronlinechoices.eu/
#skip-shortcuts
/contact/feedback/advertising.aspx?ad_slot=top_leaderboard
http://pubads.g.doubleclick.net/gampad/ad?iu=/7369/nre/hp&t=user%3dpublic%26&sz=728x90&c=63930700&tile=3
/contact/feedback/advertising.aspx?ad_slot=bottom_leaderboard
http://pubads.g.doubleclick.net/gampad/ad?iu=/7369/nre/hp&t=user%3dpublic%26&sz=728x90&c=63930700&tile=1
/contact/feedback/advertising.aspx?ad_slot=mpu
http://pubads.g.doubleclick.net/gampad/ad?iu=/7369/nre/hp&t=user%3dpublic%26&sz=300x250&c=63930700&tile=0
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This free SEO tool has been provided to give you an understanding of what information Google can find relating to your website. There are many other parts of a websites SEO that need to be looked at.
On Page SEO
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Off Page SEO
Off Page SEO is relating to trust and physical location and all this places a part in the overall ranking of a website. High quality links from websites in the same sector will create trust and pass power which will increase Google page rank and authority.
Social media reputation and sharing is an important part of a websites off page SEO.
The hosting server you use which be in a data centre with an IP range which can tell Google the location of the website and this is a small part of the Google algorithm.
SEO Company
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