nhs.uk
FREE Website SEO Audit Report for nhs.uk
We fetched SEO Data for nhs.uk : 07:18:18 PM - Tue, 19 Mar 2013
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FREE SEO WEBSITE REPORT FOR nhs.uk
Below is the detail relating to the information that we gathered from nhs.uk website.
This information is very important to be checked and then corrected if there are any problems found. This is only a summary report containing the basic important on-page SEO information required, if you would like a more indepth report please contact us.
Title Tag
The Title TAG for this website is : NHS Choices - Your health, your choices
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name
SEO Opinion : The title is the correct length - GREAT
The Title should be coded as follows:
<head>
<title>NHS Choices - Your health, your choices</title>
</head>
Is the Title TAG Important?
The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-
The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.
Where does Google use the Title TAG?
If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-
In Google you can see the title tag as the top line of information above the website URL which appears in all search results.
The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.
If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.
If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.
Meta Tag Description
Website Description : Information from the National Health Service on conditions, treatments, local services and healthy living.
SEO best practice : The description should be between 150 and 160 characters.
It is recommened to include you keywords in the description for each page but this should be written for humans.
SEO Opinion : GOOD
The Description Meta Tag should be coded as follows:
<head>
<meta name="description" content="Information from the National Health Service on conditions, treatments, local services and healthy living.">
</head>
The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.
Where does the meta description appear in Google?
Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under www.chameleonwebservices.co.uk
Avoid Duplicate Meta description Tags
The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.
Meta TAG Keywords
Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.
Website Keywords : National Health Service (NHS),
Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.
The Keywords Meta Tag should be coded as follows:
<head>
<meta name="keywords" content="National Health Service (NHS),">
</head>
Ensure that you have coded your meta data for the keywords as above.
Website IP Address
The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.
Website IP : 217.64.234.65
You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.
Hosting Server Information
Website Server Info:
HTTP/1.1 302 Redirect
Set-Cookie: cookie=R2292597371; path=/
Content-Type: text/html; charset=UTF-8
Location: http://www.nhs.uk/Pages/HomePage.aspx
Server: Microsoft-IIS/7.5
X-Powered-By: ASP.NET
Date: Tue, 19 Mar 2013 19:18:17 GMT
Connection: close
Content-Length: 160
HTTP/1.1 200 OK
Set-Cookie: cookie=R1489469783; path=/
Cache-Control: private
Content-Length: 179178
Content-Type: text/html; charset=utf-8
Expires: Tue, 19 Mar 2013 19:51:04 GMT
Vary: *
Server: Microsoft-IIS/7.5
X-Powered-By: UrlRewriter.NET 1.8.0
X-Powered-By: ASP.NET
Date: Tue, 19 Mar 2013 19:18:17 GMT
Connection: close
Google Page Rank
The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about
Google Page Rank click here
Website Page Rank : 7
Alexa Rank of Website
Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.
Website Alexa Rank: 3405
Keyword Optimisation
The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:
Website Single Words : and => 50
to => 41
in => 35
NHS => 31
this => 26
you => 25
health => 23
of => 23
the => 21
news => 21
can => 14
video => 14
a => 13
about => 13
for => 13
be => 13
&ndash => 13
Health => 12
your => 11
Choices => 10
services => 10
All => 10
cancer => 9
on => 9
content => 9
personalised => 8
through => 8
carers => 8
topics => 8
weight => 8
module => 8
information => 8
Content => 8
shown => 8
Save => 8
settings => 8
options => 8
Cancel => 8
homepage => 8
preferences => 8
with => 7
Watch => 7
caring => 7
pages => 7
watch => 7
Top => 6
Care => 6
The => 6
risk => 6
healthy => 6
Direct => 6
get => 6
10 => 6
guide => 6
Your => 6
or => 6
smoking => 5
Live => 5
commented => 5
have => 5
from => 5
Carers => 5
account => 5
an => 5
find => 5
new => 5
flu => 5
AZ => 5
may => 5
policy => 5
people => 5
Topics => 4
Get => 4
care => 4
syndrome => 4
Carers' => 4
Well => 4
choice => 4
dementia => 4
Comments => 4
location => 4
Wellnote => 4
Down => 4
Find => 4
rights => 4
our => 4
Enter => 4
conditions => 4
About => 4
See => 3
how => 3
Video => 3
navigation => 3
questions => 3
Other => 3
Symptom => 3
Medicines => 3
all => 3
checkers => 3
stories => 3
Information => 3
patients => 3
today => 3
answers => 3
Urgent => 3
more => 3
than => 3
is => 3
page => 3
baby => 3
dancing => 3
Katak => 3
90s => 3
Behind => 3
Headlines => 3
near => 3
New => 3
what => 3
Caring => 3
site => 3
Communities => 3
one => 3
5K => 3
hospital => 3
family => 3
costs => 3
breast => 3
Create => 3
benefits => 3
articles => 3
BBC => 3
How => 3
Website Double Words :
this video => 14
can be => 10
NHS Choices => 9
to you => 9
personalised to => 8
module can => 8
be personalised => 8
in this => 8
Content shown => 8
shown in => 8
this module => 8
you through => 8
Save Cancel => 8
in homepage => 8
homepage preferences => 8
settings in => 8
through settings => 8
Watch this => 7
&ndash watch => 7
watch this => 7
the NHS => 7
content options => 7
health news => 6
Live Well => 4
Carers Direct => 4
in the => 4
Down syndrome => 4
to 5K => 3
today about => 3
BBC health => 3
How to => 3
See how => 3
an account => 3
commented today => 3
the Headlines => 3
to find => 3
Behind the => 3
to caring => 3
Symptom checkers => 3
and the => 3
Katak dancing => 3
Website Triple Words :
to you through => 8
personalised to you => 8
you through settings => 8
through settings in => 8
Content shown in => 8
settings in homepage => 8
be personalised to => 8
in homepage preferences => 8
in this module => 8
shown in this => 8
can be personalised => 8
this module can => 8
module can be => 8
watch this video => 7
Watch this video => 7
&ndash watch this => 7
commented today about => 3
Behind the Headlines => 3
Customise this page => 2
BBC health news => 2
Get connected get => 2
Tokkels flu jabs => 2
Anonymous commented today => 2
Fact or fiction => 2
connected get involved => 2
NHS Choices health => 2
Choices health news => 2
you and your => 2
Money and legal => 2
Services costs and => 2
Enter location to => 2
location to find => 2
Guide to caring => 2
All Carers Direct => 2
and the NHS => 2
New Wellnote app => 2
Swimming in your => 2
in your 90s => 2
You and the => 2
costs and rights => 2
Carers Direct topics => 2
to get a => 2
and your family => 2
The Tokkels flu => 2
Symptom checkers Medicines => 2
How to get => 2
All Live Well => 2
Accepting new patients => 2
new patients only => 2
Do you need => 2
Live Well topics => 2
information Common health => 2
Common health questions => 2
Centre Beckenham (Beckenham&hellip => 2
about Urgent Care => 2
Care Centre Beckenham => 2
Urgent Care Centre => 2
2012 about Urgent => 2
Skip to main => 2
weight Top features => 2
Choose and Book => 2
Health services near => 2
need to lose => 2
in the NHS => 2
you need to => 2
to lose weight => 2
Couch to 5K => 2
Dec 2012 about => 2
PIP breast implants => 2
Website Four Words :
you through settings in => 8
module can be personalised => 8
can be personalised to => 8
be personalised to you => 8
personalised to you through => 8
this module can be => 8
in this module can => 8
settings in homepage preferences => 8
through settings in homepage => 8
Content shown in this => 8
shown in this module => 8
to you through settings => 8
&ndash watch this video => 7
NHS Choices health news => 2
All Live Well topics => 2
All Carers Direct topics => 2
Get connected get involved => 2
Accepting new patients only => 2
need to lose weight => 2
you need to lose => 2
Do you need to => 2
you and your family => 2
You and the NHS => 2
How to get a => 2
Services costs and rights => 2
Swimming in your 90s => 2
The Tokkels flu jabs => 2
Anonymous commented today about => 2
information Common health questions => 2
2012 about Urgent Care => 2
about Urgent Care Centre => 2
Care Centre Beckenham (Beckenham&hellip => 2
Urgent Care Centre Beckenham => 2
Enter location to find => 2
Dec 2012 about Urgent => 2
Total Number of Links on the Webpage
The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.
Website Total Links : 363
How many of these Links are Unique
Website Unique Links : 281
Website All Unique Links :
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/img/favicon.ico
/css/base.css
/css/print.css
/css/reset-ie6.css
/css/screen.css
/css/homepage.css
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/css/if-ie6.css
/css/reset-ie7.css
/css/if-ie7.css
/css/reset-ie8.css
/css/if-ie8.css
http://www.nhs.uk
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http://www.chooseandbook.nhs.uk/
http://www.healthunlocked.com/nhschoices/
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'http://survey.efmfeedback.com/se.ashx?s=705E3EF5278E0DB1
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homepagePreferences.aspx
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http://apps.nhs.uk/
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http://www.nhs.uk/news/2013/03March/Pages/Bug-busting-properties-of-honey-assessed.aspx
http://www.nhs.uk/news/2013/03March/Pages/Early-treatment-may-hold-key-to-HIV-functional-cure.aspx
http://www.nhs.uk/news/2013/03March/Pages/Can-drinking-green-tea-or-coffee-cut-stroke-risk.aspx
http://www.nhs.uk/news/2013/03March/Pages/Military-combat-link-to-violent-crime-risk.aspx
http://www.nhs.uk/news/2013/03March/Pages/Liquid-biopsy-metastatic-breast-cancer-tumour-dna-test-performs-well.aspx
http://www.nhs.uk/news/2013/03March/Pages/Postnatal-depression-hits-one-in-seven-women.aspx
http://www.nhs.uk/news/2013/03March/Pages/Quitting-smoking-benefits-outweigh-weight-gain-risk.aspx
http://www.nhs.uk/news/2013/03March/Pages/Waking-under-anaesthetic-may-be-rarer-than-thought.aspx
http://www.nhs.uk/news/2013/03March/Pages/Sperm-quality-may-be-lower-during-summer.aspx
http://www.nhs.uk/news/2013/03March/Pages/Reward-people-who-live-healthily-says-think-tank.aspx
http://www.bbc.co.uk/news/health-21834674#sa-ns_mchannel=rss&ns_source=PublicRSS20-sa
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http://www.bbc.co.uk/news/health-21807157#sa-ns_mchannel=rss&ns_source=PublicRSS20-sa
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http://blf.healthunlocked.com/?utm_source=nhschoices&utm_medium=teaser&utm_content=corporate&utm_campaign=ChronicObstructivePulmonaryDiseaseCOPDNHS
http://pniorguk.healthunlocked.com/?utm_source=nhschoices&utm_medium=teaser&utm_content=corporate&utm_campaign=PostnatalIllnessNHS
http://painconcern.healthunlocked.com/?utm_source=nhschoices&utm_medium=teaser&utm_content=corporate&utm_campaign=PainGeneralNHS
http://nkfearlyckd.healthunlocked.com/?utm_source=nhschoices&utm_medium=teaser&utm_content=corporate&utm_campaign=ChronickidneydiseaseNHS
http://lsn.healthunlocked.com/?utm_source=nhschoices&utm_medium=teaser&utm_content=corporate&utm_campaign=LymphoedemaNHS
http://lupus-support.healthunlocked.com/?utm_source=nhschoices&utm_medium=teaser&utm_content=corporate&utm_campaign=LupusNHS
http://infertility.healthunlocked.com/?utm_source=nhschoices&utm_medium=teaser&utm_content=corporate&utm_campaign=InfertilityNHS
http://anorexiabulimiacare.healthunlocked.com/?utm_source=nhschoices&utm_medium=teaser&utm_content=corporate&utm_campaign=EatingdisordersNHS
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