riverisland.com

FREE Website SEO Audit Report for riverisland.com

We fetched SEO Data for riverisland.com : 09:56:56 AM - Mon, 08 Jun 2015
Perform a REFRESH

The Title TAG for this website is : River Island - Fashion Clothing for Women, Men, Boys and Girls
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name

The Title should be coded as follows:

Is the Title TAG Important?

The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-

The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.

Where does Google use the Title TAG?

If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-

In Google you can see the title tag as the top line of information above the website URL which appears in all search results.

The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.

If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.

If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.

Website Description : Find the latest women’s, men’s and kids' clothing trends at River Island. Shop online at your favourite high street store. Free delivery options available.

SEO best practice : The description should be between 150 and 160 characters.

It is recommened to include you keywords in the description for each page but this should be written for humans.

The Description Meta Tag should be coded as follows:

The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.

Where does the meta description appear in Google?

Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under www.chameleonwebservices.co.uk

Avoid Duplicate Meta description Tags

The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.

Meta TAG Keywords

Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.

Website Keywords : fashion, glamour, women, men, clothes, jeans, going-out, trendy

Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.

The Keywords Meta Tag should be coded as follows:

Ensure that you have coded your meta data for the keywords as above.

Website IP Address

The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.

Website IP : 151.249.94.134

You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.

Hosting Server Information

Website Server Info:
HTTP/1.1 200 OK
Date: Mon, 08 Jun 2015 10:56:58 GMT
Server: PWS/8.1.20.17
X-Px: nc h0-s39.p6-lhr ( h0-s57.p6-lhr), nc h0-s57.p6-lhr ( origin)
Cache-Control: no-cache, no-store, must-revalidate
Pragma: no-cache
Expires: -1
Content-Type: text/html; charset=utf-8
X-Server: 24
COMMERCE-SERVER-SOFTWARE: Microsoft Commerce Server, Enterprise Edition
Vary: Accept-Encoding
X-ARR: ARR27
X-Powered-By: ARR/2.5
Connection: close
Set-Cookie: cookie=R4014928839; path=/
Set-Cookie: ARRAffinity=0036a5fae5693cf7fa27d5d6db078ca5758f1f0c1e6e2b3133d8e4ca7c38b623;Path=/;Domain=www.riverisland.com
Set-Cookie: ricookie=15; expires=Tue, 07-Jun-2016 10:56:58 GMT; path=/
Set-Cookie: ricookie=15; expires=Tue, 07-Jun-2016 10:56:58 GMT; path=/
Set-Cookie: tcpl_user=%7b3b3d42ab-e359-4422-859a-3855637643f8%7d; expires=Mon, 15-Jun-2015 10:56:58 GMT; path=/; HttpOnly
Set-Cookie: intl_currency=GBP; expires=Tue, 07-Jun-2016 23:00:00 GMT; path=/
Set-Cookie: intl_country=GB; expires=Tue, 07-Jun-2016 23:00:00 GMT; path=/
Set-Cookie: cookieNotification=True; expires=Tue, 07-Jun-2016 10:56:58 GMT; path=/

Google Page Rank

The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about Google Page Rank click here

Website Page Rank : 6

Alexa Rank of Website

Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.

Website Alexa Rank: 7201

Website Age

The age of a website is an important factor in Google's eyes. Google does not provide a page rank score until the website is over 6 months old.

Website Registered Since : 14-feb-1997

Keyword Optimisation

The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:

Website Single Words :
& => 14
SHOP => 13
My => 12
mini => 9
vests => 8
tops => 7
RI => 7
multibuy => 7
the => 7
Island => 7
River => 7
BOYS => 6
Account => 6
shirts => 6
Islands => 6
BY => 6
STYLE => 6
shorts => 6
GIRLS => 6
jackets => 5
News => 5
TRENDS => 5
trousers => 5
JUST => 5
tshirts => 5
Latest => 5
Events => 5
ARRIVED => 5
HOLIDAY => 5
SALE => 4
TEEN => 4
socks => 4
SAVINGS => 4
PERFECT => 4
PRODUCT => 4
edition => 4
limited => 4
CLOTHING => 4
Style => 4
COLLECTIONS => 4
INSIDER => 4
leather => 4
Us => 4
MULTIBUY => 4
on => 4
BOOTS => 4
ALL => 4
accessories => 4
jeans => 4
St => 4
ACCESSORIES => 4
Select => 4
VIEW => 4
YEARS) => 4
outfits => 4
SEASONAL => 4
OFFERS => 4
coats => 4
MINI => 4
SHOES => 4
Sign => 4
WEAR => 3
sets => 3
our => 3
Search => 3
out => 3
Store => 3
to => 3
us => 3
cookies => 3
MY => 3
United => 3
Region => 3
Contact => 3
Locator => 3
Competitions => 3
dresses => 3
We => 3
wear => 3
BAGS => 3
shoes => 3
cardigans => 3
jumpers => 3

Website Double Words :
River Island => 7
SHOP BY => 6
My Account => 6
& Events => 5
News & => 5
Latest News => 5
JUST ARRIVED => 5
MULTIBUY SAVINGS => 4
limited edition => 4
RI limited => 4
SEASONAL OFFERS => 4
OFFERS MULTIBUY => 4
SHOES BOOTS => 4
coats jackets => 4
tops tshirts => 4
HOLIDAY SHOP => 4
PRODUCT JUST => 4
BY PRODUCT => 4
COLLECTIONS RI => 4
STYLE INSIDER => 4
INSIDER Latest => 4
YEARS) VIEW => 4
VIEW ALL => 4
us on => 3
multibuy socks => 3
socks SALE => 3
Contact Us => 3
SAVINGS multibuy => 3
WEAR CLOTHING => 3
Store Locator => 3
tshirts vests => 3
Account My => 3
jeans trousers => 3

Website Triple Words :
News & Events => 5
Latest News & => 5
SHOP BY PRODUCT => 4
STYLE INSIDER Latest => 4
BY PRODUCT JUST => 4
PRODUCT JUST ARRIVED => 4
INSIDER Latest News => 4
SEASONAL OFFERS MULTIBUY => 4
YEARS) VIEW ALL => 4
OFFERS MULTIBUY SAVINGS => 4
RI limited edition => 4
multibuy socks SALE => 3
tops tshirts vests => 3
MULTIBUY SAVINGS multibuy => 3
My Account My => 3
OCCASION WEAR CLOTHING => 2
WEAR CLOTHING dresses => 2
JUST ARRIVED PERFECT => 2
CLOTHING dresses tops => 2
(0 5 YEARS) => 2
STYLE FOR LESS => 2
MY PERFECT TRENDS => 2
ARRIVED HOLIDAY SHOP => 2
BAGS PURSES ACCESSORIES => 2
JUST ARRIVED HOLIDAY => 2
& Events competitions => 2
socks SALE TEEN => 2
BOOTS BAGS PURSES => 2
SHOES BOOTS BAGS => 2
ACCESSORIES SEASONAL OFFERS => 2
jeans trousers leggings => 2
SHOP MY PERFECT => 2
HOLIDAY SHOP MY => 2
dresses tops tshirts => 2
5 YEARS) VIEW => 2
Sign In My => 2
Island Sign In => 2
In My Account => 2
Account My Bag => 2
Bag My Orders => 2
My Bag My => 2
River Island Sign => 2
My River Island => 2
Sports Style STYLE => 2
Style STYLE INSIDER => 2
edition Sports Style => 2
limited edition Sports => 2
COLLECTIONS RI limited => 2
My Orders Change => 2
Orders Change Region => 2
mini accessories TEEN => 2
(13 YEARS) VIEW => 2
mini tops mini => 2
mini outfits mini => 2
VIEW ALL mini => 2
ALL mini outfits => 2
Locator Contact Us => 2
Store Locator Contact => 2
Region (UK) Newsletter => 2
Change Region (UK) => 2
(UK) Newsletter Signup => 2
Newsletter Signup Store => 2
Signup Store Locator => 2
Follow us on => 2
leather leather look => 2
brands SHOP BY => 2
SHOP BY going => 2
BY going out => 2
CLOTHING tops tshirts => 2
view all brands => 2
all brands SHOP => 2
& Events Competitions => 2
chinos swim shorts => 2

Website Four Words :
Latest News & Events => 5
BY PRODUCT JUST ARRIVED => 4
STYLE INSIDER Latest News => 4
INSIDER Latest News & => 4
SEASONAL OFFERS MULTIBUY SAVINGS => 4
SHOP BY PRODUCT JUST => 4
OFFERS MULTIBUY SAVINGS multibuy => 3
(0 5 YEARS) VIEW => 2
multibuy socks SALE TEEN => 2
5 YEARS) VIEW ALL => 2
YEARS) VIEW ALL mini => 2
VIEW ALL mini outfits => 2
JUST ARRIVED HOLIDAY SHOP => 2
SHOES BOOTS BAGS PURSES => 2
Newsletter Signup Store Locator => 2
Store Locator Contact Us => 2
News & Events Competitions => 2
PRODUCT JUST ARRIVED HOLIDAY => 2
(UK) Newsletter Signup Store => 2
ALL mini outfits mini => 2
brands SHOP BY going => 2
SHOP BY going out => 2
all brands SHOP BY => 2
view all brands SHOP => 2
SHOP MY PERFECT TRENDS => 2
(13 YEARS) VIEW ALL => 2
News & Events competitions => 2
HOLIDAY SHOP MY PERFECT => 2
PRODUCT JUST ARRIVED PERFECT => 2
ARRIVED HOLIDAY SHOP MY => 2
Region (UK) Newsletter Signup => 2
BOOTS BAGS PURSES ACCESSORIES => 2
Signup Store Locator Contact => 2
Sports Style STYLE INSIDER => 2
WEAR CLOTHING dresses tops => 2
Style STYLE INSIDER Latest => 2
My River Island Sign => 2
edition Sports Style STYLE => 2
Change Region (UK) Newsletter => 2
COLLECTIONS RI limited edition => 2
dresses tops tshirts vests => 2
CLOTHING dresses tops tshirts => 2
limited edition Sports Style => 2
River Island Sign In => 2
Island Sign In My => 2
My Bag My Orders => 2
Bag My Orders Change => 2
My Orders Change Region => 2
Orders Change Region (UK) => 2
RI limited edition Sports => 2
Account My Bag My => 2
Sign In My Account => 2
My Account My Bag => 2
In My Account My => 2
ACCESSORIES SEASONAL OFFERS MULTIBUY => 2

Total Number of Links on the Webpage

The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.

Website Total Links : 384

How many of these Links are Unique

Website Unique Links : 304

Website All Unique Links :
/Assets/RiverIsland/Core/images/favicon.ico
http://fonts.googleapis.com/css?family=Montserrat:400,700
/Assets/RiverIsland/Core/images/_responsive/apple-touch-icon.png
/Assets/RiverIsland/Core/images/_responsive/apple-touch-icon-76x76.png
/Assets/RiverIsland/Core/images/_responsive/apple-touch-icon-120x120.png
/Assets/RiverIsland/Core/images/_responsive/apple-touch-icon-152x152.png
//content1.riverisland.com/Assets/RiverIsland/Core/css/_responsive.min.main_3F0DCA5AA51CC1AAA2563B8CCA709DB6.css
//content1.riverisland.com/Assets/RiverIsland/Core/css/_responsive.min.index_A31D9C8010D7C3A560BB96AC6AB0139E.css
//content1.riverisland.com/assets/cms/css/e49d0bc3-6a0d-4b94-a557-9fec00a07417-67E72D7B8CDB6FAF245D4FA76280FE15.css
//content1.riverisland.com/Assets/RiverIsland/Core/css/_responsive.min.style-ie8_8AA950E689A31BEAF9AA5C740D07F74C.css
//content1.riverisland.com/Assets/RiverIsland/core/js/_responsive/vendor/respond-proxy.html
/assets/riverisland/core/js/_responsive/vendor/respond.proxy.gif
http://www.riverisland.com/
http://www.riverisland.fr/
http://us.riverisland.com/
http://au.riverisland.com/
http://www.riverisland.de/
/useful-information/privacy-and-cookies
#
/myaccount
/basket
/myaccount/myorders
/site/picker
/signup
/how-can-we-help/store-locator
/how-can-we-help/contact-us
/how-can-we-help/frequently-asked-questions
/women/jeans/_/N-80v
/men/jeans/_/N-7uq
/women/seasonal/_/N-7y7?icid=infostrip/img/wseasonalcat
/men/seasonal-offers/_/N-7sm?icid=infostrip/img/mseasonalcat
/girls/seasonal-offers/_/N-7qq?icid=infostrip/img/gseasonalcat
/boys/seasonal-offers/_/N-7q0?icid=infostrip/img/bseasonalcat
/men/suits/_/N-7v9?icid=infostrip/msuitscat
/women/seasonal/_/N-7y7?icid=infostrip/wseasonalofferscat
/men/tops/_/N-8q1?icid=infostrip/mtopscat
/girls/seasonal-offers/_/N-7qq?icid=infostrip/gseasonalofferscat
/boys/seasonal-offers/_/N-7q0?icid=infostrip/bseasonalofferscat
/
/search
/site/Picker
/bag
/women
/women/just-arrived/_/N-7xy
/women/perfect-pieces/_/N-8hr
/women/trends
/women/style-for-less/_/N-8hx
/women/holiday-shop/_/N-7ys
/women/occasionwear
/women/dresses/_/N-7zk
/women/tops/_/N-804
/women/t-shirts-vests-sweats/_/N-80j
/women/swimwear-beachwear/_/N-81z
/women/skirts/_/N-815
/women/trousers/_/N-81f
/women/trousers/leggings/_/N-81l
/women/shorts/_/N-81b
/women/playsuits-jumpsuits/_/N-800
/women/knitwear/_/N-80q
/women/coats-jackets/_/N-81p
/women/coats-jackets/leather-leather-look-jackets/_/N-81y
/women/coats-jackets/capes-kimonos/_/N-81s
/women/coats-jackets/blazers/_/N-81u
/women/coordinates-matching-sets/_/N-7z2
/women/lingerie-and-nightwear/_/N-83b
/women/shoes-boots/_/N-824
/women/bags-purses/_/N-82k
/women/accessories/_/N-83c
/women/jewellery/_/N-83p
/women/watches/_/N-83y
/women/sunglasses/_/N-835
/women/gifts/_/N-82v
/women/gifts/beauty-fragrance/_/N-832
/women/seasonal/_/N-7y7
/women/multibuy-vests/_/N-8iq
/women/multibuy-socks/_/N-8ir
/women/sale/_/N-855
/girls/teens?icid=mu/ww/teencat
/women/ri-loves/_/N-7zy
/women/ri-limited-edition/_/N-7zx
/women/brands/_/N-7z3
/women/brands/pacha/_/N-7zb
/women/going-out/_/N-8hs
/women/occasion-wear/_/N-8ht
/women/workwear/_/N-7zw
/in-the-press/_/N-mv
/women/festival/_/N-8ie
/women/stripes/_/N-8ot
/women/leather-leather-look/_/N-8id
/women/sports-style/_/N-8gy
http://www.riverisland.com/imwearingRI
/styleinsider/blog
/styleinsider/blog/news-and-events
/styleinsider/blog/competitions
/men
/men/just-arrived/_/N-7rh
/men/perfect-ten/_/N-8aa
/men/trends
/men/holiday-shop/_/N-7st
/men/smart-shop
/men/style-for-less/_/N-8al
/men/tops/_/N-8q1
/men/t-shirts-vests/_/N-7u2
/men/shirts/_/N-7ud
/men/suits/_/N-7v9
/men/coats-jackets/_/N-7vd
/men/jumpers-cardigans/_/N-7um
/men/shorts/_/N-7v4
/men/hoodies-sweatshirts/_/N-7ua
/men/chinos/_/N-8e6
/men/shorts/swim-shorts/_/N-7v6
/men/coats-jackets/blazers/_/N-7vg
/men/polo-shirts/_/N-8do
/men/suits/waistcoats/_/N-7vc
/men/trousers/_/N-7uz
/men/joggers/_/N-8e5
/men/underwear-socks/_/N-8b3
/men/accessories/_/N-7sa
/men/bags/_/N-7w9
/men/gifts/_/N-7vy
/men/jewellery/_/N-7wi
/men/shoes-boots/_/N-7vm
/men/sunglasses/_/N-7rz
/men/watches/_/N-7wf
/men/seasonal-offers/_/N-7sm
/men/multibuy-tees-vests/_/N-8ak
/men/multibuy-shirts/_/N-8af
/men/multibuy-socks/_/N-8ag
/men/sale/_/N-7xg
/boys/teens?icid=mu/mw/teencat
/men/ri-must-haves/_/N-7sx
/men/ri-limited-edition/_/N-7su
/men/holloway-road/_/N-7tm
/men/ri-studio/_/N-8f9
/mens-brands
/men/brands/bellfield/_/N-8cv
/men/brands/nfl/_/N-8rv
/men/brands/jack-and-jones-vintage/_/N-8ch
/men/brands/_/N-7sz
/men/going-out/_/N-8ah
/men/casual-wear/_/N-7rn
/men/smart-separates/_/N-7sy
/men/office-wear/_/N-8ax
/men/longer-length/_/N-8a3
/men/festival/_/N-8ae
/men/wardrobe-essentials/_/N-7re
/girls
/girls/just-arrived/_/N-7qp
/girls/holiday-shop/_/N-7qr
/girls/my-perfect/_/N-8on
/girls/trends
/girls/partywear
/girls/dresses/_/N-7qt
/girls/tops/_/N-88i
/girls/tops/t-shirts/_/N-88s
/girls/tops/vests-camis/_/N-88t
/girls/playsuits-jumpsuits/_/N-7qz
/girls/sets-outfits/_/N-893
/girls/swimwear-beachwear/_/N-7r0
/girls/jeans/_/N-7qx
/girls/trousers-leggings/_/N-7qy
/girls/skirts/_/N-8t0
/girls/shorts/_/N-88y
/girls/coats-jackets/_/N-7qw
/girls/cardigans-jumpers/_/N-7qv
/girls/shoes-boots/_/N-7r1
/girls/bags-purses/_/N-7r3
/girls/accessories/_/N-7r2
/girls/seasonal-offers/_/N-7qq
/girls/multibuy-vests/_/N-87d
/girls/multibuy-tops-tees/_/N-8sk
/girls/multibuy-socks/_/N-89c
/girls/sale/_/N-7r5
/girls/mini-girls/_/N-89p
/girls/mini-girls/outfits/_/N-89q
/girls/mini-girls/dresses/_/N-89r
/girls/mini-girls/tops/_/N-89s
/girls/mini-girls/bottoms/_/N-89t
/girls/mini-girls/shoes-boots/_/N-8md
/girls/mini-girls/accessories/_/N-89v
/girls/teen-girls/_/N-882
/girls/teen-girls/teen-dresses/_/N-885
/girls/teen-girls/teen-t-shirts-vests/_/N-88e
/girls/teen-girls/teen-sweatshirts/_/N-88d
/girls/teen-girls/teen-knitwear/_/N-888
/girls/teen-girls/teen-coats-jackets/_/N-886
/girls/teen-girls/teen-jeans-jeggings/_/N-887
/girls/teen-girls/trousers-leggings/_/N-88g
/girls/teen-girls/teen-skirts/_/N-88c
/girls/teen-girls/teen-shorts/_/N-88b
/girls/teen-girls/teen-shoes-bags/_/N-88a
/girls/teen-girls/teen-accessories-gifts/_/N-883
/girls/ri-limited-edition/_/N-7qm
/girls/sports-style/_/N-8og
/boys
/boys/just-arrived/_/N-7q4
/boys/holiday-shop/_/N-7q2
/boys/my-perfect/_/N-8om
/boys/trends
/boys/occasionwear
/boys/tops/_/N-8t5
/boys/t-shirts/_/N-8te
/boys/polo-shirts/_/N-86c
/boys/vests/_/N-86f
/boys/shirts/_/N-7q7
/boys/suits/_/N-86n
/boys/cardigans-jumpers/_/N-7q8
/boys/hoodies-sweatshirts/_/N-7q6
/boys/coats-jackets/_/N-7q9
/boys/jeans/_/N-7qa
/boys/trousers-chinos/_/N-86l
/boys/swimwear/_/N-7qc
/boys/shorts/_/N-7qb
/boys/sets-outfits/_/N-86m
/boys/shoes-boots/_/N-7qd
/boys/accessories/_/N-7qe
/boys/seasonal-offers/_/N-7q0
/boys/multibuy-t-shirts/_/N-85i
/boys/sale/_/N-7qf
/boys/mini-boys/_/N-875
/boys/mini-boys/outfits/_/N-877
/boys/mini-boys/tops/_/N-879
/boys/mini-boys/trousers/_/N-87a
/boys/mini-boys/shoes-boots/_/N-8mc
/boys/mini-boys/accessories/_/N-876
/boys/teen-boys/_/N-85s
/boys/teen-boys/teen-t-shirts-vests/_/N-863
/boys/teen-boys/teen-polo-shirts/_/N-85x
/boys/teen-boys/teen-sweatshirts/_/N-862
/boys/teen-boys/teen-shirts/_/N-85y
/boys/teen-boys/teen-knitwear/_/N-85w
/boys/teen-boys/teen-shorts/_/N-860
/boys/teen-boys/teen-jackets/_/N-85u
/boys/teen-boys/teen-jeans/_/N-85v
/boys/teen-boys/teen-bags-accessories/_/N-85t
/boys/teen-boys/teen-shoes/_/N-85z
/boys/teen-boys/teen-suits/_/N-861
/boys/teen-boys/teen-gifts/_/N-8o2
/boys/ri-limited-edition/_/N-7pz
/boys/sports-style/_/N-8of
/style-insider
/women/get-the-look
/men/get-the-look
/girls/get-the-look
/boys/get-the-look
http://www.riverisland.com/styleinsider/blog/tags/news-events
http://www.riverisland.com/styleinsider/blog/tags/womenswear
http://www.riverisland.com/styleinsider/blog/tags/menswear
/styleinsider/blog/rihanna
/shoes-and-bags-destination?icid=hp/banner/wshoesbagsdestinationcat
/dress-shop?icid=hp/banner/wdress-shopcat
/women/holiday-shop/_/N-7ys?icid=hp/banner/wholidayshopcat
/men/holiday-shop/_/N-7st?icid=hp/banner/mholidayshopcat
/girls/holiday-shop/_/N-7qr?icid=hp/banner/gholidayshopcat
/boys/holiday-shop/_/N-7q2?icid=hp/banner/bholidayshopcat
/men/the-tops-destination?icid=hp/banner/mtops-destinationcat
/men/suits/_/N-7v9?icid=hp/banner/msuitscat
/men/festival/_/N-8ae?icid=hp/hero1/mfestivalcat
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