royalmail.com
FREE Website SEO Audit Report for royalmail.com
We fetched SEO Data for royalmail.com : 10:33:22 AM - Sun, 13 Jan 2013
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FREE SEO WEBSITE REPORT FOR royalmail.com
Below is the detail relating to the information that we gathered from royalmail.com website.
This information is very important to be checked and then corrected if there are any problems found. This is only a summary report containing the basic important on-page SEO information required, if you would like a more indepth report please contact us.
Title Tag
The Title TAG for this website is : Royal Mail Ltd
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name
SEO Opinion : The title is the correct length - GREAT
The Title should be coded as follows:
<head>
<title>Royal Mail Ltd</title>
</head>
Is the Title TAG Important?
The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-
The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.
Where does Google use the Title TAG?
If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-
In Google you can see the title tag as the top line of information above the website URL which appears in all search results.
The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.
If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.
If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.
Meta Tag Description
Website Description : Royal Mail’s information and services portal including products and services from Royal Mail, United Kingdom mail services. Track your mail online, search for postcodes and addresses and find out about UK and International mailing services.
SEO best practice : The description should be between 150 and 160 characters.
It is recommened to include you keywords in the description for each page but this should be written for humans.
SEO Opinion : POOR
The Description Meta Tag should be coded as follows:
<head>
<meta name="description" content="Royal Mail’s information and services portal including products and services from Royal Mail, United Kingdom mail services. Track your mail online, search for postcodes and addresses and find out about UK and International mailing services.">
</head>
The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.
Where does the meta description appear in Google?
Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under www.chameleonwebservices.co.uk
Avoid Duplicate Meta description Tags
The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.
Meta TAG Keywords
Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.
Website Keywords : Royal Mail, Royalmail, post, stamps, letters, mail, parcels, packages, stamp collecting, philatelic, philately, postcodes online, post codes, postcodes,uk postcodes, postcodes on-line, postcode finder, post code finder postcode, address finder, find addre
Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.
The Keywords Meta Tag should be coded as follows:
<head>
<meta name="keywords" content="Royal Mail, Royalmail, post, stamps, letters, mail, parcels, packages, stamp collecting, philatelic, philately, postcodes online, post codes, postcodes,uk postcodes, postcodes on-line, postcode finder, post code finder postcode, address finder, find addre">
</head>
Ensure that you have coded your meta data for the keywords as above.
Website IP Address
The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.
Website IP : 77.95.81.226
You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.
Hosting Server Information
Website Server Info:
HTTP/1.1 200 OK
Vary: Accept-Encoding
Cache-Control: public,
X-Referer:
Content-Type: text/html; charset=utf-8
Date: Sun, 13 Jan 2013 10:32:30 GMT
X-SourcePath: www.royalmail.com/
X-Time: 0.356430s
X-ResCode: 200
Accept-Ranges: bytes
X-Cache-Rule: ZCacheNoSession1
X-SourceIP: 217.64.226.211
X-DC: DC1
Last-Modified: Sun, 13 Jan 2013 10:32:30 +0000
X-Rule: Echo
X-Original-Host-Header: www.royalmail.com
Content-Length: 24627
Connection: close
X-Cache-Info: cached
Google Page Rank
The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about
Google Page Rank click here
Website Page Rank : 7
Alexa Rank of Website
Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.
Website Alexa Rank: 2245
Website Age
The age of a website is an important factor in Google's eyes. Google does not provide a page rank score until the website is over 6 months old.
Website Registered Since : 12-sep-1995
Keyword Optimisation
The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:
Website Single Words : to => 50
you => 35
and => 29
this => 29
cookies => 28
Website => 27
the => 27
your => 25
of => 19
use => 18
on => 14
services => 13
information => 13
for => 12
& => 12
are => 10
our => 9
in => 9
about => 8
or => 8
is => 8
when => 7
as => 7
For => 7
it => 7
site => 7
how => 6
that => 6
have => 6
website => 6
provide => 6
Royal => 6
all => 6
View => 6
make => 6
can => 6
visit => 6
we => 6
This => 6
any => 6
Business => 6
Remember => 5
Finder => 5
with => 5
preferences => 5
used => 5
service => 5
Mail => 5
be => 5
will => 5
Corporate => 4
Sector => 4
us => 4
Customers => 4
Cookies => 4
mailing => 4
Public => 4
Personal => 4
Medium => 4
Small => 4
types => 4
needs => 4
allow => 4
during => 4
Special => 4
partners => 4
performance => 4
These => 4
advertising => 4
improve => 4
Customer => 4
users => 4
2012 => 4
necessary => 4
Delivery => 4
Service => 4
keep => 3
set => 3
pages => 3
goods => 3
The => 3
selections => 3
made => 3
(such => 3
individual => 3
collect => 3
user => 3
through => 3
They => 3
not => 3
Group => 3
order => 3
relevant => 3
below => 3
With => 3
also => 3
Cookie => 3
sure => 3
more => 3
links => 3
If => 3
Show => 3
their => 3
solutions => 3
out => 3
Popular => 3
using => 3
settings => 3
text => 3
Postcode => 3
Prices => 3
browser => 3
has => 3
Search => 3
advice => 3
Track => 3
me => 3
Trace => 3
find => 3
Website Double Words :
this Website => 21
when you => 6
of cookies => 6
View all => 6
to provide => 5
you have => 5
to the => 5
Royal Mail => 5
information about => 5
how this => 4
Website is => 4
Public Sector => 4
on this => 4
Small & => 4
Customer Service => 4
Medium Business => 4
& Medium => 4
mailing needs => 4
For your => 4
Corporate & => 4
Personal Customers => 4
& Public => 4
Special Delivery => 4
use of => 4
preferences and => 4
Website to => 4
during your => 4
Postcode Finder => 3
you can => 3
2012 Postcode => 3
Track & => 3
to make => 3
This Website => 3
& Trace => 3
this site => 3
Prices 2012 => 3
Popular links => 3
cookies we => 3
These cookies => 3
the services => 3
Search this => 3
Show me => 3
cookies allow => 3
Service View => 3
solutions for => 3
to use => 3
types of => 3
links Prices => 3
your browser => 3
cookies in => 3
and services => 3
collect information => 3
all services => 3
have made => 3
about how => 3
goods and => 3
on your => 3
Website Remember => 3
to you => 3
(such as => 3
cookies to => 3
is used => 3
services and => 3
and advice => 3
Website use => 3
If you => 3
use on => 3
Website Triple Words :
& Public Sector => 4
Corporate & Public => 4
& Medium Business => 4
Small & Medium => 4
this Website is => 4
how this Website => 4
this Website to => 4
on this Website => 4
use of cookies => 3
this Website Remember => 3
Track & Trace => 3
all services and => 3
Search this site => 3
Customer Service View => 3
use on this => 3
View all services => 3
Service View all => 3
This Website use => 3
you have made => 3
Website is used => 3
2012 Postcode Finder => 3
information about how => 3
types of cookies => 3
services and advice => 3
links Prices 2012 => 3
Prices 2012 Postcode => 3
Popular links Prices => 3
advice Need it => 2
Buy the perfect => 2
and advice Need => 2
For your everyday => 2
your everyday mailing => 2
people Show me => 2
Customers For your => 2
250 people Show => 2
to individual users => 2
pages during your => 2
the perfect souvenir => 2
everyday mailing needs => 2
Personal Customers For => 2
Public Sector For => 2
Medium Business For => 2
cookies allow this => 2
to Identify you => 2
Identify you as => 2
allow this Website => 2
Postcode Finder Price => 2
cookies to Identify => 2
to this Website => 2
Finder Price Finder => 2
tomorrow With Special => 2
selections you have => 2
order to make => 2
in order to => 2
on our website => 2
service on our => 2
Please note that => 2
there tomorrow With => 2
it there tomorrow => 2
Need it there => 2
goods and services => 2
London Underground Stamp => 2
Account Customer Service => 2
Website to cater => 2
this Website or => 2
update this Website => 2
to update this => 2
to cater for => 2
the services for => 2
Mail has the => 2
preferences and improve => 2
user preferences and => 2
has the services => 2
services for you => 2
and goods and => 2
& Trace Online => 2
during your visit => 2
Trace Online Business => 2
Online Business Account => 2
With Special Delivery => 2
Special Delivery you => 2
for you Popular => 2
you Popular links => 2
that you have => 2
services provided through => 2
Royal Mail has => 2
needs Royal Mail => 2
Looking for ways => 2
site Looking for => 2
for ways to => 2
ways to find => 2
to find keep => 2
this site Looking => 2
your browser settings => 2
Underground Stamp Issue => 2
Business Account Customer => 2
set out below => 2
about how this => 2
find keep and => 2
done Special Delivery => 2
Royal Mail Group => 2
you can consider => 2
Delivery you can => 2
mailing needs Royal => 2
can consider it => 2
on your computer => 2
collect information about => 2
Remember things like => 2
it done Special => 2
consider it done => 2
users This Website => 2
Website Four Words :
Corporate & Public Sector => 4
Small & Medium Business => 4
Prices 2012 Postcode Finder => 3
use on this Website => 3
Customer Service View all => 3
all services and advice => 3
View all services and => 3
Service View all services => 3
links Prices 2012 Postcode => 3
Popular links Prices 2012 => 3
this Website is used => 3
how this Website is => 3
With Special Delivery you => 2
tomorrow With Special Delivery => 2
it there tomorrow With => 2
can consider it done => 2
there tomorrow With Special => 2
users This Website use => 2
Delivery you can consider => 2
you can consider it => 2
consider it done Special => 2
Special Delivery you can => 2
allow this Website to => 2
For your everyday mailing => 2
your everyday mailing needs => 2
Customers For your everyday => 2
Personal Customers For your => 2
service on our website => 2
selections you have made => 2
& Public Sector For => 2
cookies to Identify you => 2
cookies allow this Website => 2
Postcode Finder Price Finder => 2
2012 Postcode Finder Price => 2
it done Special Delivery => 2
advice Need it there => 2
needs Royal Mail has => 2
mailing needs Royal Mail => 2
Royal Mail has the => 2
Mail has the services => 2
the services for you => 2
has the services for => 2
about how this Website => 2
Search this site Looking => 2
ways to find keep => 2
to find keep and => 2
for ways to find => 2
Looking for ways to => 2
this site Looking for => 2
site Looking for ways => 2
250 people Show me => 2
services for you Popular => 2
Account Customer Service View => 2
Business Account Customer Service => 2
services and advice Need => 2
and advice Need it => 2
Need it there tomorrow => 2
Buy the perfect souvenir => 2
Online Business Account Customer => 2
Trace Online Business Account => 2
you Popular links Prices => 2
for you Popular links => 2
information about how this => 2
Track & Trace Online => 2
& Trace Online Business => 2
& Medium Business For => 2
to Identify you as => 2
in order to make => 2
Website to cater for => 2
update this Website to => 2
to update this Website => 2
London Underground Stamp Issue => 2
user preferences and improve => 2
this Website to cater => 2
Total Number of Links on the Webpage
The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.
Website Total Links : 49
How many of these Links are Unique
Website Unique Links : 38
Website All Unique Links :
/sites/all/themes/royalmail/favicon.ico
/sites/default/files/advagg_css/css_5b40f1ee1c148d83496a981682c097e9_0.css
/sites/default/files/advagg_css/css_2f2927fccc30bc2c5f437cac4d976e68_0.css
#
/personal/stamps-and-collecting/london-underground?campaignid=LU-home-promo
/personal
/prices2012
/postcode-finder
/price-finder
/marketing-services/print-postage-online
/track-trace
/customer-service/personal-customers
/personal/stamps-and-collecting/london-underground?campaignid=LU-home-overlaypromo
/sme
/postcode-finder?forcesegment=SG-Personal&gear=postcode
/price-finder-toolkit
/discounts-payment/credit-account/online-business-account
/customer-service/business-customers
/delivery/business-delivery-options-uk/special-delivery-9am?campaignid=Special-Delivery-smeroll-promo
/corporate
http://www.mailsorttechnical.com/calculator/calculator.cfm
/delivery/business-delivery-options-uk/special-delivery-9am?campaignid=Special-Delivery-corproll-promo
/customer-service
/customer-service/contact-us
/customer-service/customer-news
http://www.royalmailgroup.com/
https://www.myroyalmail.com/mrm/site.aspx
/sitemap
/atoz
/customer-service/website-accessibility
/cymraeg
/customer-service/terms-and-conditions
/customer-service/terms-and-conditions/privacy-policy
/
http://www.parcelforce.com
http://www.postoffice.co.uk/
http://www.allaboutcookies.org/
http://www.international-chamber.co.uk/blog/2012/04/02/launch-of-icc-uk-cookie-guide/
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FREE SEO Tools
This free SEO tool has been provided to give you an understanding of what information Google can find relating to your website. There are many other parts of a websites SEO that need to be looked at.
On Page SEO
On page SEO is the name given to the physical content of your website and this looks at content quality. The words on the website should be fresh not copied from another website. The website should engage with the users and the overall result of improving this will mean users will spend more time on the website and Google monitors the users experience.
The HTML coding of the website is an important part and you should ensure your coding is correct and the Titles, Description and Headers are all correctly coded and relevant. This FREE SEO tool shows this information for you.
The architecture of a website is important as this can increase the speed of the website which will have a positive effect on the crawl time and Google wants to crawl a website fast to reduce resources on the Google servers. The website URLS are also very important and should be SEO friendly.
Off Page SEO
Off Page SEO is relating to trust and physical location and all this places a part in the overall ranking of a website. High quality links from websites in the same sector will create trust and pass power which will increase Google page rank and authority.
Social media reputation and sharing is an important part of a websites off page SEO.
The hosting server you use which be in a data centre with an IP range which can tell Google the location of the website and this is a small part of the Google algorithm.
SEO Company
Chameleon Web Services is one of the leading UK SEO Companies with offices in Birmingham, Cheltenham, Dudley and London. If you require an SEO Consultant then please get in touch.
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