Website SEO Audit Report for

We fetched SEO Data for : 11:34:17 AM - Thu, 10 Nov 2016
Perform a REFRESH


Below is the detail relating to the information that we gathered from website.

This information is very important to be checked and then corrected if there are any problems found. This is only a summary report containing the basic important on-page SEO information required, if you would like a more indepth report please contact us.

Title Tag

The Title TAG for this website is : St. James's Place financial planning services - St. James's Place Wealth Management
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name

SEO Opinion : The title needs to be shorter. Remove a few words to achieve an overall length of less than 70 characters.

The Title should be coded as follows:

<title> St. James's Place financial planning services - St. James's Place Wealth Management </title>

Is the Title TAG Important?

The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-

Website Title Tag

The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.

Where does Google use the Title TAG?

If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-

Website Title Tag in Google

In Google you can see the title tag as the top line of information above the website URL which appears in all search results.

The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.

If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.

If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.

Meta Tag Description

Website Description : With the help of our expert financial advisers, St. James's Place offers effective wealth management and financial planning solutions to individuals, trustees and businesses.

SEO best practice : The description should be between 150 and 160 characters.

It is recommened to include you keywords in the description for each page but this should be written for humans.

SEO Opinion : POOR

The Description Meta Tag should be coded as follows:

<meta name="description" content="With the help of our expert financial advisers, St. James's Place offers effective wealth management and financial planning solutions to individuals, trustees and businesses.">

The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.

Where does the meta description appear in Google?

Meta Description Tag in Google

Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under

Avoid Duplicate Meta description Tags

The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.

Meta TAG Keywords

Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.

Website Keywords : St. James’s Place, St James Place, St James’ Place, SJP, St James’s Place Wealth Management, St James Place Wealth Management, St James’s Place Wealth Management Group, St James Place Wealth Management Group, St jamess place, St James s place, wea

Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.

The Keywords Meta Tag should be coded as follows:

<meta name="keywords" content="St. James’s Place, St James Place, St James’ Place, SJP, St James’s Place Wealth Management, St James Place Wealth Management, St James’s Place Wealth Management Group, St James Place Wealth Management Group, St jamess place, St James s place, wea">

Ensure that you have coded your meta data for the keywords as above.

Website IP Address

The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.

Website IP :

You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.

Hosting Server Information

Website Server Info:
HTTP/1.1 301 Moved Permanently
Cache-Control: private
Content-Length: 0
Content-Type: text/html
Server: Microsoft-IIS/8.5
Date: Thu, 10 Nov 2016 11:34:30 GMT
Connection: close
HTTP/1.1 301 Moved Permanently
Content-Length: 0
Connection: close
HTTP/1.1 200 OK
Content-Type: text/html; charset=utf-8
Cache-Control: no-cache
Cache-control: no-cache="set-cookie"
Date: Thu, 10 Nov 2016 11:34:19 GMT
Expires: -1
Pragma: no-cache
Set-Cookie: ASP.NET_SessionId=vxlq0v5qkko13ycccf32daie; path=/; secure; HttpOnly
Set-Cookie: AWSELB=CB5BA17516844C442AC288F8007AE9948CA0D8C8F7DD19F45230172E53CDAD7159E17323CCD922BD3F9680EBC68B7C9565CDF3CE012220E98F362251BF1B6710B7A7B40FFD;PATH=/
Vary: Accept-Encoding
X-Cache: Miss from cloudfront
Via: 1.1 (CloudFront)
Set-Cookie: visid_incap_839509=2tl3GvT6TemaEQ2CiGZXfThbJFgAAAAAQUIPAAAAAACaNoj6y0y7leW8qtLx/A7i; expires=Thu, 09 Nov 2017 13:14:54 GMT; path=/;
Set-Cookie: nlbi_839509=Wqjie5yEMmEJ6QQ3VXm7QwAAAAARhhhYtJjDhZkoknVk5edV; path=/;
Set-Cookie: incap_ses_455_839509=eL15PsXdoikOFvNqTHxQBjpbJFgAAAAAAYZuka37YEn0qasWRQtMow==; path=/;
Set-Cookie: ___utmvmYEuytsX=FroALTCWsSg; path=/; Max-Age=900
Set-Cookie: ___utmvaYEuytsX=ECouUaD; path=/; Max-Age=900
Set-Cookie: ___utmvbYEuytsX=OZs
XpHOGalf: RtP; path=/; Max-Age=900
X-Iinfo: 7-6112776-6112798 NNNN CT(1 2 0) RT(1478777658605 18) q(0 0 0 0) r(1 1) U5
X-CDN: Incapsula
Connection: close

Google Page Rank

The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about Google Page Rank click here

Website Page Rank : 0

Alexa Rank of Website

Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.

Website Alexa Rank: 227656

Keyword Optimisation

The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:

Website Single Words :
the => 35
Place => 22
and => 21
St => 20
Jamess => 18
to => 15
of => 13
by => 8
more => 7
is => 7
plc => 7
on => 7
US => 6
Investment => 6
in => 6
a => 6
2016 => 5
election => 5
regulated => 5
authorised => 5
for => 5
your => 5
our => 5
management => 5
Read => 5
Partner => 5
with => 5
services => 4
James's => 4
that => 4
Management => 4
Wealth => 4
an => 4
you => 4
Ltd => 4
Financial => 4
November => 4
Insights => 4
Conduct => 4
approach => 4
financial => 4
09 => 4
wealth => 4
price => 3
UK => 3
planning => 3
Contact => 3
Site => 3
investment => 3
distinctive => 3
at => 3
are => 3
markets => 3
Our => 3
advice => 3
Group => 3
we => 3
us => 3
Authority => 3
AuthoritySt => 3
relationships => 3
personal => 3
Website Double Words :
Jamess Place => 18
St Jamess => 15
of the => 7
by the => 6
regulated by => 5
is authorised => 5
and regulated => 5
Read more => 5
Financial Conduct => 4
on the => 4
Place Wealth => 4
St James's => 4
November 2016 => 4
09 November => 4
Wealth Management => 4
the US => 4
authorised and => 4
the Financial => 4
Management plc => 3
approach to => 3
US election => 3
distinctive approach => 3
AuthoritySt Jamess => 3
and the => 3
wealth management => 3
James's Place => 3
Website Triple Words :
St Jamess Place => 15
and regulated by => 5
regulated by the => 5
is authorised and => 4
Place Wealth Management => 4
the Financial Conduct => 4
authorised and regulated => 4
by the Financial => 4
09 November 2016 => 4
Jamess Place Wealth => 4
St James's Place => 3
AuthoritySt Jamess Place => 3
Wealth Management plc => 3
the US election => 3
personal facetoface advice => 2
US presidential election => 2
Jamess Place Investment => 2
Investment Administration Ltd => 2
Financial Conduct Authority => 2
Jamess Place UK => 2
Place Investment Administration => 2
Place UK plc => 2
Find an Adviser => 2
Place International plc => 2
plc St Jamess => 2
Jamess Place Partnership => 2
Trust Group Ltd => 2
Unit Trust Group => 2
plc is authorised => 2
Jamess Place International => 2
Jamess Place Unit => 2
Place Unit Trust => 2
the Prudential Regulation => 2
Financial Conduct AuthoritySt => 2
to investment management => 2
of the St => 2
the St Jamess => 2
US election result => 2
approach to investment => 2
Ltd is authorised => 2
Conduct AuthoritySt Jamess => 2
distinctive approach to => 2
Website Four Words :
and regulated by the => 5
authorised and regulated by => 4
regulated by the Financial => 4
by the Financial Conduct => 4
Jamess Place Wealth Management => 4
is authorised and regulated => 4
Place Wealth Management plc => 3
Unit Trust Group Ltd => 2
Place Unit Trust Group => 2
Jamess Place UK plc => 2
St Jamess Place International => 2
Jamess Place Unit Trust => 2
Place Investment Administration Ltd => 2
plc St Jamess Place => 2
St Jamess Place Investment => 2
Jamess Place Investment Administration => 2
Jamess Place International plc => 2
the Financial Conduct Authority => 2
Financial Conduct AuthoritySt Jamess => 2
the St Jamess Place => 2
of the St Jamess => 2
St Jamess Place Partnership => 2
the US election result => 2
St Jamess Place Wealth => 2
the Financial Conduct AuthoritySt => 2
distinctive approach to investment => 2
AuthoritySt Jamess Place Wealth => 2
Conduct AuthoritySt Jamess Place => 2
Ltd is authorised and => 2
approach to investment management => 2
St Jamess Place UK => 2

Total Number of Links on the Webpage

The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.

Website Total Links : 84

How many of these Links are Unique

Website Unique Links : 62
Website All Unique Links :



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This free SEO tool has been provided to give you an understanding of what information Google can find relating to your website. There are many other parts of a websites SEO that need to be looked at.

On Page SEO

On page SEO is the name given to the physical content of your website and this looks at content quality. The words on the website should be fresh not copied from another website. The website should engage with the users and the overall result of improving this will mean users will spend more time on the website and Google monitors the users experience.

The HTML coding of the website is an important part and you should ensure your coding is correct and the Titles, Description and Headers are all correctly coded and relevant. This FREE SEO tool shows this information for you.

The architecture of a website is important as this can increase the speed of the website which will have a positive effect on the crawl time and Google wants to crawl a website fast to reduce resources on the Google servers. The website URLS are also very important and should be SEO friendly.

Off Page SEO

Off Page SEO is relating to trust and physical location and all this places a part in the overall ranking of a website. High quality links from websites in the same sector will create trust and pass power which will increase Google page rank and authority.

Social media reputation and sharing is an important part of a websites off page SEO.

The hosting server you use which be in a data centre with an IP range which can tell Google the location of the website and this is a small part of the Google algorithm.

SEO Company

Chameleon Web Services is one of the leading UK SEO Companies with offices in Birmingham, Cheltenham, Dudley and London. If you require an SEO Consultant then please get in touch.

Celebrity SEO Services

We offer discrete Celebrity SEO Services which include online defence management.

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