tesco.com
FREE Website SEO Audit Report for tesco.com
We fetched SEO Data for tesco.com : 06:20:12 AM - Thu, 14 May 2015
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FREE SEO WEBSITE REPORT FOR tesco.com
Below is the detail relating to the information that we gathered from tesco.com website.
This information is very important to be checked and then corrected if there are any problems found. This is only a summary report containing the basic important on-page SEO information required, if you would like a more indepth report please contact us.
Title Tag
The Title TAG for this website is : Tesco.com - online shopping; bringing the supermarket to you - Every little helps
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name
SEO Opinion : The title needs to be shorter. Remove a few words to achieve an overall length of less than 70 characters.
The Title should be coded as follows:
<head>
<title>Tesco.com - online shopping; bringing the supermarket to you - Every little helps</title>
</head>
Is the Title TAG Important?
The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-
The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.
Where does Google use the Title TAG?
If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-
In Google you can see the title tag as the top line of information above the website URL which appears in all search results.
The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.
If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.
If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.
Meta Tag Description
Website Description : Home shopping for less with Tesco.com. Everything you will find in the supermarket and much more. Every Little Helps.
SEO best practice : The description should be between 150 and 160 characters.
It is recommened to include you keywords in the description for each page but this should be written for humans.
SEO Opinion : GOOD
The Description Meta Tag should be coded as follows:
<head>
<meta name="description" content="Home shopping for less with Tesco.com. Everything you will find in the supermarket and much more. Every Little Helps.">
</head>
The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.
Where does the meta description appear in Google?
Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under www.chameleonwebservices.co.uk
Avoid Duplicate Meta description Tags
The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.
Meta TAG Keywords
Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.
Website Keywords : Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.
The Keywords Meta Tag should be coded as follows:
<head>
<meta name="keywords" content="">
</head>
Ensure that you have coded your meta data for the keywords as above.
Website IP Address
The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.
Website IP : 88.221.210.24
You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.
Hosting Server Information
Website Server Info:
HTTP/1.0 200 OK
Server: Microsoft-IIS/6.0
SDCWS: 01v
DC: SDC
X-Powered-By: ASP.NET
Content-Type: text/html; Charset=utf-8
Cache-Control: private
X-EdgeConnect-MidMile-RTT: 10
X-EdgeConnect-Origin-MEX-Latency: 13
X-Akamai-Transformed: 9 95666 0 pmb=mRUM,1
Date: Thu, 14 May 2015 07:20:14 GMT
Content-Length: 96879
Connection: close
Set-Cookie: DCBOB=SDC; expires=Thu, 14-May-2015 08:20:14 GMT; path=/; domain=.tesco.com
Google Page Rank
The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about
Google Page Rank click here
Website Page Rank : 6
Alexa Rank of Website
Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.
Website Alexa Rank: 1168
Website Age
The age of a website is an important factor in Google's eyes. Google does not provide a page rank score until the website is over 6 months old.
Website Registered Since : 20-dec-1994
Keyword Optimisation
The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:
Website Single Words : Tesco => 29
and => 23
you => 21
to => 17
the => 14
for => 13
& => 13
your => 12
Clubcard => 12
or => 11
from => 10
more => 9
Wine => 8
Food => 8
a => 8
recipes => 7
with => 7
spend => 7
Shop => 7
Search => 7
when => 7
on => 7
in => 7
using => 6
save => 6
us => 6
our => 6
Save => 6
Groceries => 6
by => 5
code => 5
Race => 5
case => 5
Our => 5
Life => 5
online => 4
Bank => 4
Clothing => 4
family => 4
as => 4
tips => 4
Fuel => 4
free => 4
Mobile => 4
F&F => 4
all => 4
Health => 4
direct => 4
of => 4
clothing => 3
now => 3
Magazine => 3
have => 3
Insurance => 3
recipe => 3
Store => 3
Offers => 3
Home => 3
great => 3
ideas => 3
Find => 3
vouchers => 3
Price => 3
go => 3
2015 => 3
Phone => 3
About => 3
buy => 3
cooking => 3
links => 3
time => 3
Living => 3
Help => 3
at => 3
National => 3
Partnership => 3
food => 3
Charity => 3
Real => 3
shop => 3
Family => 3
favourites => 3
My => 3
Delivery => 3
Helping => 3
More => 3
Website Double Words :
when you => 7
you spend => 6
the case => 5
or more => 5
by the => 5
for Life => 5
Search in => 5
Race for => 5
Wine by => 5
using code => 5
more using => 5
Health & => 4
Tesco direct => 4
Tesco Bank => 4
Fuel save => 3
Real Food => 3
National Charity => 3
and tips => 3
F&F clothing => 3
Charity Partnership => 3
Website Triple Words :
or more using => 5
more using code => 5
by the case => 5
Wine by the => 5
Race for Life => 5
when you spend => 5
National Charity Partnership => 3
save Fuel save => 2
Eat Happy Project => 2
as you go => 2
75 or more => 2
Food Family Living => 2
Family Living Magazine => 2
the case Wine => 2
Save 10 when => 2
10 when you => 2
spend 75 or => 2
you spend 75 => 2
Health & Wellbeing => 2
Helping you save => 2
Website Four Words :
Wine by the case => 5
or more using code => 5
when you spend 75 => 2
10 when you spend => 2
spend 75 or more => 2
75 or more using => 2
Save 10 when you => 2
you spend 75 or => 2
by the case Wine => 2
Food Family Living Magazine => 2
Total Number of Links on the Webpage
The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.
Website Total Links : 162
How many of these Links are Unique
Website Unique Links : 141
Website All Unique Links :
http://www.tesco.com/
/homepages/default/css/datauri.preload.5.css
/homepages/default/css/datauri.postload.22.css
/help/upgrade-your-browser
#
https://secure.tesco.com/register/?from=http%3a%2f%2fwww.tesco.com%2fgroceries%2f
https://secure.tesco.com/direct/my/register.page
https://www.clothingattesco.com/bin/venda?ex=co_wizr-register&bsref=clothingattesco
https://secure.tesco.com/register/default.aspx?from=http://www.tesco.com/clubcard/
https://www.tescobank.com/servicing/accounts_hub.html?referrerid=tesco
https://secure.tesco.com/register/default.aspx?from=http://www.tesco.com/wine/
http://phone-shop.tesco.com/tesco-mobile/my-tesco-mobile/
https://www.mytescobroadband.com/Selfcare/
http://www.tescohealthandwellbeing.com/
https://www.tescophoto.com/account/login.aspx?utm_source=tesco_dc_home_sign_in&utm_medium=tesco_home_link_sign_in&utm_campaign=tesco_dc_home
http://www.tesco.com/store-locator/uk/
/help/contact/
/help/
http://www.tesco.com/groceries/
https://secure.tesco.com/register/account.aspx
http://www.tesco.com/groceries/order/summary.aspx
http://www.tesco.com/groceries/DeliveryOption/?anonLogin=true&vCount=1
http://www.tesco.com/groceries/favourites/default.aspx
http://www.tesco.com/deliverysaver/?icid=DS_hp_lhnav
http://www.tesco.com/groceries/zones/default.aspx?name=drinksfestival
http://www.tesco.com/groceries/ProductBuylist/default.aspx?id=G00009403&icid=GHP_1A_nowcheaper
http://www.tesco.com/direct/
http://www.tesco.com/direct/offers/
http://www.tesco.com/direct/technology-gaming/
http://www.tesco.com/direct/home-electrical/
http://www.tesco.com/direct/home-furniture/
http://www.tesco.com/direct/garden/
http://www.tesco.com/direct/toys/
http://www.tesco.com/direct/baby-toddler/
http://www.tesco.com/direct/entertainment-books/
http://www.tesco.com/direct/health-beauty/
http://www.tesco.com/direct/clothing/
http://www.tesco.com/direct/clearance/
http://www.clothingattesco.com/?utm_source=dotcom&utm_medium=DCHP_tab&utm_campaign=ongoing
http://www.clothingattesco.com/?utm_source=dotcom&utm_medium=DCHP_panelnav&utm_campaign=ongoing
http://www.clothingattesco.com/women/icat/catgwomens/?utm_source=dotcom&utm_medium=DCHP_panelnav&utm_campaign=ongoing
http://www.clothingattesco.com/men/icat/catgmens/?utm_source=dotcom&utm_medium=DCHP_panelnav&utm_campaign=ongoing
http://www.clothingattesco.com/kids/icat/catgkids/?utm_source=dotcom&utm_medium=DCHP_panelnav&utm_campaign=ongoing
http://www.clothingattesco.com/school-uniform/icat/catgbacktoschool?utm_source=dotcom&utm_medium=DCHP_panelnav&utm_campaign=ongoing
http://www.clothingattesco.com/?utm_source=dotcom&utm_medium=DCHP_banner&utm_campaign=ongoing
/clubcard/?utm_source=tesco.com&utm_medium=referral&utm_content=tab&utm_campaign=dchp_clubcard
/clubcard/?utm_source=tesco.com&utm_medium=referral&utm_content=logo&utm_campaign=dchp_clubcard
/clubcard/about/?utm_source=tesco.com&utm_medium=referral&utm_content=about&utm_campaign=dchp_clubcard
/clubcard/deals/?utm_source=tesco.com&utm_medium=referral&utm_content=boost&utm_campaign=dchp_clubcard
/clubcard/perks/?utm_source=tesco.com&utm_medium=referral&utm_content=perks&utm_campaign=dchp_clubcard
https://secure.tesco.com/clubcard/myaccount/home.aspx?utm_source=tesco.com&utm_medium=referral&utm_content=mca&utm_campaign=dchp_clubcard
/fuelsave/
/clubcard/blog/2015/april/what-to-spend-your-vouchers-on/?utm_medium=referral&utm_content=banner&utm_campaign=dchp_clubcard
http://www.tesco.com/bank/
http://www.tescobank.com/?referrerid=tesco
http://www.tescobank.com/current-accounts/?referrerid=tesco
http://www.tescobank.com/credit-cards/?referrerid=tesco
http://www.tescobank.com/savings/index.html?referrerid=tesco
http://www.tescobank.com/loans/index.html?referrerid=tesco
http://www.tescobank.com/mortgages/index.html?referrerid=tesco
http://www.tescobank.com/car-insurance/?referrerid=tesco
http://www.tescobank.com/insurance/homeins/index.html?referrerid=tesco
http://www.tescobank.com/insurance/petins/index.html?referrerid=tesco
http://www.tescobank.com/travel/index.html?referrerid=tesco
https://ad.atdmt.com/c/go;p=11217200790742;ev.a=1
http://realfood.tesco.com/
http://realfood.tesco.com/healthy-eating.html
http://realfood.tesco.com/recipes/collections/on-a-budget.html
http://realfood.tesco.com/recipes/collections/family-favourites-recipes.html
http://realfood.tesco.com/recipes/special-diets.html
http://realfood.tesco.com/recipes/meat/chicken-recipes.html
http://realfood.tesco.com/even-better.html
http://www.tesco.com/wine/?utm_source=tesco.com&utm_medium=website&utm_campaign=DCHP_Tabs
http://www.tesco.com/wine/
http://www.tesco.com/wine/zone/default.aspx?name=magazine
http://www.tesco.com/wine/zone/default.aspx?name=specialoffers
http://www.tescowinecommunity.com/
http://www.tesco.com/direct/technology-gaming/mobile-phones/cat3376638.cat?catId=4294959999&cid=Tesco_Dotcom_Phone_Shop
http://pfa.levexis.com/tescom/tman.cgi?tmad=c&tmcampid=63&tmplaceref=dotcom_TPS_secnav_tescomobile&tmloc=http://shop.tescomobile.com/
http://pfa.levexis.com/tescom/tman.cgi?tmad=c&tmcampid=63&tmplaceref=TPS_dotcom_tescomobile&tmloc=http://shop.tescomobile.com/pay-monthly/mobile-phones/
http://www.tesco.com/direct/technology-gaming/pay-as-you-go-phones/cat3375958.cat?cid=dotcom_pay_as_you_go
http://www.tesco.com/direct/technology-gaming/sim-free-phones/cat15580012.cat?catId=4294874106&cid=dotcom_sim_free
http://www.tesco.com/direct/technology-gaming/phone-accessories/cat3375828.cat?catId=4294959997&cid=dotcom_phones_access
http://phone-shop.tesco.com/broadband-and-home-phone/international-calling-cards?icid=icc-dotcom-tps-sec-nav
http://shop.tescomobile.com/pay-monthly/mobile-phones/apple/iphone+5c+8gb/tariff/22531?colour=green
/raceforlife/
#w0
http://realfood.tesco.com/recipes/fruit-and-nuts/strawberry-recipes.html
http://realfood.tesco.com/even-better/view.html?collection=chickenbreast
http://realfood.tesco.com/recipes/collections/crowd-pleasers.html
https://realfood.tesco.com/even-better/prize-draw.html
https://twitter.com/TescoFood
http://realfood.tesco.com/magazine-archive.html
#w3
http://www.nutricentre.com/
http://www.tescoopticians.com/
http://www.tescophoto.com/home?utm_source=tesco_dc_home&utm_medium=tesco_home_link&utm_campaign=tesco_dc_home
http://www.tescohealthandwellbeing.com/health
http://www.tescoliving.com/
#w2
http://www.eathappyproject.com/?utm_source=tesco.com_HP&utm_medium=stamp_3&utm_campaign=TTEHP
http://www.tescocharitypartnership.org.uk/
http://www.tescoyouthacademy.co.uk/
https://twitter.com/TescoandSociety
https://www.facebook.com/tesco
#w1
http://www.tesco.com/fuelsave/
https://www.tescopricepromise.com/
http://www.tesco.com/click-and-collect/
http://www.tesco.com/deliverysaver/?icid=DS_hp_tile
http://www.tesco.com/clubcard/coupons/
http://www.tesco.com/babyclub
/
/help/accessibility/
/help/site-map/
/help/privacy-and-cookies/
/help/terms-and-conditions/
./?device=mobile
http://www.tesco-careers.com/stores/
http://www.tesco-careers.com/
http://www.tescoplc.com/
http://www.tescoplc.com/index.asp?pageid=120
http://www.tescoplc.com/index.asp?pageid=83
/events/
http://www.tesco.com/eathappyproject/
http://tescocharitypartnership.org.uk/
http://www.tesco.com/foodcollection/
/nurture/
http://www.tescopfs.com
/staysafeonline/
http://www.tesco.com/direct/hudl/
http://www.tesco.com/apps/
http://www.tesco.com/giftcard/
/productrecall/
/affiliates/
http://www.facebook.com/tesco/
http://twitter.com/tesco
http://www.youtube.com/tesco
http://pinterest.com/tesco/
https://plus.google.com/114590064195544735169/posts
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