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unilever.co.uk

Website SEO Audit Report for unilever.co.uk

We fetched SEO Data for unilever.co.uk : 09:29:30 PM - Mon, 19 Mar 2018
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FREE SEO WEBSITE REPORT FOR unilever.co.uk

Below is the detail relating to the information that we gathered from unilever.co.uk website.

This information is very important to be checked and then corrected if there are any problems found. This is only a summary report containing the basic important on-page SEO information required, if you would like a more indepth report please contact us.

Title Tag

The Title TAG for this website is : Home | Unilever UK & Ireland
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name


SEO Opinion : The title is the correct length - GREAT


The Title should be coded as follows:

<head>
<title>Home | Unilever UK & Ireland</title>
</head>

Is the Title TAG Important?

The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-

Website Title Tag

The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.

Where does Google use the Title TAG?

If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-

Website Title Tag in Google

In Google you can see the title tag as the top line of information above the website URL which appears in all search results.

The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.

If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.

If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.

Meta Tag Description

Website Description : At Unilever we meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

SEO best practice : The description should be between 150 and 160 characters.

It is recommened to include you keywords in the description for each page but this should be written for humans.

SEO Opinion : GOOD


The Description Meta Tag should be coded as follows:

<head>
<meta name="description" content="At Unilever we meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.">
</head>

The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.

Where does the meta description appear in Google?

Meta Description Tag in Google

Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under www.chameleonwebservices.co.uk

Avoid Duplicate Meta description Tags

The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.

Meta TAG Keywords

Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.

Website Keywords :

Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.

The Keywords Meta Tag should be coded as follows:

<head>
<meta name="keywords" content="">
</head>

Ensure that you have coded your meta data for the keywords as above.

Website IP Address

The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.

Website IP : 104.82.167.228

You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.

Hosting Server Information

Website Server Info:
HTTP/1.0 301 Moved Permanently
Server: AkamaiGHost
Content-Length: 0
Location: https://www.unilever.co.uk/
Date: Mon, 19 Mar 2018 21:29:31 GMT
Connection: close
HTTP/1.0 200 OK
Cache-Control: no-cache
Content-Type: text/html; charset=utf-8
Expires: -1
Pragma: no-cache
Server: Microsoft-IIS/8.5
X-UA-Compatible: IE=edge, Chrome=1
Content-Length: 46823
Date: Mon, 19 Mar 2018 21:29:31 GMT
Connection: close
Set-Cookie: ASP.NET_SessionId=yhjh2m5gh30r5kxxwpnqinbb; path=/; secure; HttpOnly
Set-Cookie: TAFSessionId=tridion_9882b028-cfe7-47ae-925b-f802912fa9c7; path=/; secure; HttpOnly
Set-Cookie: TAFTrackingId=tridion_6dfbde36-114d-460b-97da-a2fef749417a; expires=Fri, 01-Jan-2100 00:00:00 GMT; path=/; secure; HttpOnly

Google Page Rank

The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about Google Page Rank click here

Website Page Rank : 0

Alexa Rank of Website

Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.

Website Alexa Rank: 231955

Keyword Optimisation

The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:

Website Single Words :
Unilever => 15
to => 12
and => 10
in => 7
Sustainable => 7
Our => 6
new => 6
the => 6
our => 6
Living => 6
tea => 5
a => 5
UK => 5
Careers => 5
brands => 5
100% => 5
tips => 5
bags => 5
News => 5
biodegradable => 5
Brands => 4
is => 4
on => 4
are => 4
releases => 4
out => 4
more => 4
Search => 4
Skip => 4
PG => 4
Innovation => 4
Latest => 3
for => 3
news => 3
Press => 3
that => 3
business => 3
North => 3
opens => 3
officially => 3
First => 3
West => 3
twitter => 3
Find => 3
About => 3
We => 3
Website Double Words :
tips tea => 5
Sustainable Living => 5
tea bags => 5
Skip to => 4
PG tips => 4
North West => 3
West Innovation => 3
First 100% => 3
100% biodegradable => 3
new North => 3
opens new => 3
Press releases => 3
the UK => 3
officially opens => 3
bags in => 3
biodegradable PG => 3
Find out => 3
out more => 3
Website Triple Words :
tips tea bags => 5
PG tips tea => 4
new North West => 3
officially opens new => 3
North West Innovation => 3
opens new North => 3
Find out more => 3
100% biodegradable PG => 3
biodegradable PG tips => 3
First 100% biodegradable => 3
tea bags in => 3
is 100% renewable => 2
in the UK => 2
material that is => 2
new plantbased material => 2
plantbased material that => 2
100% renewable and => 2
Kingston Head Office => 2
in our products => 2
Sustainable Development Goals => 2
What&39s in our => 2
bags in stores => 2
the UK publishes => 2
renewable and biodegradable => 2
that is 100% => 2
out more about => 2
UK publishes gender => 2
West Innovation Centre => 2
Unilever officially opens => 2
tea bags will => 2
will be made => 2
bags will be => 2
News Sustainable Living => 2
be made with => 2
with new plantbased => 2
gender pay gap => 2
publishes gender pay => 2
made with new => 2
Website Four Words :
PG tips tea bags => 4
opens new North West => 3
new North West Innovation => 3
officially opens new North => 3
First 100% biodegradable PG => 3
biodegradable PG tips tea => 3
tips tea bags in => 3
100% biodegradable PG tips => 3
that is 100% renewable => 2
plantbased material that is => 2
material that is 100% => 2
100% renewable and biodegradable => 2
in the UK publishes => 2
Find out more about => 2
tea bags in stores => 2
What&39s in our products => 2
new plantbased material that => 2
UK publishes gender pay => 2
the UK publishes gender => 2
publishes gender pay gap => 2
is 100% renewable and => 2
bags will be made => 2
tea bags will be => 2
with new plantbased material => 2
tips tea bags will => 2
will be made with => 2
North West Innovation Centre => 2
be made with new => 2
Unilever officially opens new => 2
made with new plantbased => 2

Total Number of Links on the Webpage

The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.

Website Total Links : 84

How many of these Links are Unique

Website Unique Links : 67
Website All Unique Links :
t,r.port=n.port;var
https://www.unilever.co.uk/
/resources/4.4.0.439/Styles/old-ie-blessed1.css
/resources/4.4.0.439/Styles/old-ie.css
/resources/4.4.0.439/Styles/app.css
/resources/4.4.0.439/Images/favicon.ico
/resources/4.4.0.439/Images/apple-touch-icon.png
http://www.facebook.com/Unilever
https://twitter.com/unileveruki
https://www.youtube.com/user/Unilever
https://www.linkedin.com/company/unilever
/contact/
/countryselector.html
#
/
?navids=tcm:1252-50553-4
?navids=tcm:1252-50586-4
/about/
?navids=tcm:1252-50553-4,tcm:1252-62595-4
?navids=tcm:1252-50553-4,tcm:1252-54756-4
/about/unilever-young-entrepreneurs-awards/
?navids=tcm:1252-64357-4
/brands/
/brands/our-brands/
/brands/brand-stories/
?navids=tcm:1252-50586-4,tcm:1252-63375-4
?navids=tcm:1252-50591-4
/sustainable-living/
/sustainable-living/introduction-from-paul/
?navids=tcm:1252-64357-4,tcm:1252-64359-4
?navids=tcm:1252-64357-4,tcm:1252-64362-4
?navids=tcm:1252-64357-4,tcm:1252-64372-4
?navids=tcm:1252-64357-4,tcm:1252-64373-4
?navids=tcm:1252-50617-4
/news/
/news/press-releases/
/news/media-contacts/
/careers/
?navids=tcm:1252-50617-4,tcm:1252-50618-4
?navids=tcm:1252-50617-4,tcm:1252-50625-4
?navids=tcm:1252-50617-4,tcm:1252-56333-4
/news/press-releases/2017/unilever-in-the-uk-publishes-gender-pay-gap-data.html
/news/press-releases/2018/unilever-officially-opens-new-north-west-innovation-centre.html
/news/press-releases/2018/first-100-biodegradable-pg-tips-tea-bags-in-stores.html
/news/press-releases/2018/a-nose-for-business.html
/news/press-releases/2018/unilever-discloses-fragrance-ingredients-online-for-its-home-care-and-personal-care-brands.html
http://twitter.com/DefraGovUK
http://twitter.com/UnileverUKI
/about/who-we-are/introduction-to-unilever/
/about/who-we-are/our-leadership/
/news/press-releases/2017/unilever-signs-joint-letter-calling-on-government-to-deliver-Sustainable-development-goals.html
https://unilever.taleo.net/careersection/external/jobdetail.ftl?lang=en&searchExpanded=true&job=1700083R
https://unilever.taleo.net/careersection/external/jobdetail.ftl?lang=en&searchExpanded=true&job=17000AV8
https://unilever.taleo.net/careersection/external/jobdetail.ftl?lang=en&searchExpanded=true&job=17000B8M
https://unilever.taleo.net/careersection/external/jobdetail.ftl?lang=en&searchExpanded=true&job=17000BC4
https://unilever.taleo.net/careersection/external/jobsearch.ftl?lang=en&portal=6170030171
/careers/apprenticeships/
/careers/professionals/
/careers/graduates/
#body
/brands/whats-in-our-products/
/legal.html
/accessibility.html
http://www.unilevercookiepolicy.com/en_GB/accept-policy.aspx
http://www.unileverprivacypolicy.com/en_gb/policy.aspx
/sitemap.xml
/rss.html


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This free SEO tool has been provided to give you an understanding of what information Google can find relating to your website. There are many other parts of a websites SEO that need to be looked at.

On Page SEO

On page SEO is the name given to the physical content of your website and this looks at content quality. The words on the website should be fresh not copied from another website. The website should engage with the users and the overall result of improving this will mean users will spend more time on the website and Google monitors the users experience.

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Off Page SEO is relating to trust and physical location and all this places a part in the overall ranking of a website. High quality links from websites in the same sector will create trust and pass power which will increase Google page rank and authority.

Social media reputation and sharing is an important part of a websites off page SEO.

The hosting server you use which be in a data centre with an IP range which can tell Google the location of the website and this is a small part of the Google algorithm.

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