bham.ac.uk

FREE Website SEO Audit Report for bham.ac.uk

We fetched SEO Data for bham.ac.uk : 04:10:15 PM - Thu, 19 Jun 2014
Perform a REFRESH

The Title TAG for this website is : University of Birmingham – University of the Year 2013-14 – The Times and The Sunday Times
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name

The Title should be coded as follows:

Is the Title TAG Important?

The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-

The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.

Where does Google use the Title TAG?

If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-

In Google you can see the title tag as the top line of information above the website URL which appears in all search results.

The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.

If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.

If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.

Website Description : University of Birmingham – University of the Year 2013-14 – The Times and The Sunday Times. The University of Birmingham has been challenging and developing great minds for more than a century. Characterised by a tradition of innovation, research at t

SEO best practice : The description should be between 150 and 160 characters.

It is recommened to include you keywords in the description for each page but this should be written for humans.

The Description Meta Tag should be coded as follows:

The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.

Where does the meta description appear in Google?

Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under www.chameleonwebservices.co.uk

Avoid Duplicate Meta description Tags

The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.

Meta TAG Keywords

Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.

Website Keywords :

Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.

The Keywords Meta Tag should be coded as follows:

Ensure that you have coded your meta data for the keywords as above.

Website IP Address

The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.

Website IP : 147.188.125.49

You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.

Hosting Server Information

Website Server Info:
HTTP/1.1 301 Moved Permanently
Server: Apache-Coyote/1.1
Location: http://www.birmingham.ac.uk
Date: Thu, 19 Jun 2014 16:10:16 GMT
Connection: close
HTTP/1.1 301 Moved Permanently
Cache-Control: private
Content-Type: text/html
Location: /index.aspx
Set-Cookie: ASP.NET_SessionId=tjwfxddyhhbfxx2yzurynsmx; path=/; HttpOnly
X-AspNet-Version: 4.0.30319
X-Powered-By: ASP.NET
Date: Thu, 19 Jun 2014 16:10:16 GMT
Connection: close
Content-Length: 0
HTTP/1.1 200 OK
Cache-Control: public
Content-Type: text/html; charset=utf-8
Expires: Thu, 19 Jun 2014 16:24:01 GMT
Vary: *
X-AspNet-Version: 4.0.30319
X-Powered-By: ASP.NET
Date: Thu, 19 Jun 2014 16:10:17 GMT
Connection: close
Content-Length: 30908

Google Page Rank

The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about Google Page Rank click here

Website Page Rank : 0

Alexa Rank of Website

Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.

Website Alexa Rank: 32114

Keyword Optimisation

The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:

Website Single Words :
and => 23
of => 11
for => 7
support => 7
does => 6
not => 6
Birmingham => 5
International => 5
Browser => 5
script => 5
a => 4
research => 4
to => 4
us => 4
our => 3
the => 3
Research => 3
Current => 3
departments => 3
students => 3
Schools => 3
Postgraduate => 3
taught => 3

Website Double Words :
not support => 6
does not => 6
support script => 5
Browser does => 5
and departments => 3
script Browser => 3
Schools and => 3

Website Triple Words :
does not support => 6
Browser does not => 5
not support script => 5
Schools and departments => 3
support script Browser => 3
script Browser does => 3
fees and fundingPostgraduate => 2
our students to => 2
students to work => 2
to work for => 2
and learningStudent supportWhy => 2
learningStudent supportWhy BirminghamVisit => 2
intranet Schools and => 2
Equality and Diversity => 2
University of Birmingham => 2

Website Four Words :
does not support script => 5
Browser does not support => 5
support script Browser does => 3
script Browser does not => 3
not support script Browser => 3
our students to work => 2
students to work for => 2
and learningStudent supportWhy BirminghamVisit => 2
intranet Schools and departments => 2

Total Number of Links on the Webpage

The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.

Website Total Links : 159

How many of these Links are Unique

Website Unique Links : 143

Website All Unique Links :
/SiteElements/CSS/0000reset.css
/SiteElements/CSS/0100style.css
/SiteElements/CSS/0150home.css
/SiteElements/CSS/0200navi.css
/SiteElements/CSS/0333conversion.css
/SiteElements/CSS/0400nonstandard.css
/SiteElements/CSS/0501searchresults.css
/SiteElements/CSS/0605structuredcontentlistingsearch.css
/SiteElements/CSS/0615courselistingsearch.css
/SiteElements/CSS/0650jquery-fancybox.css
/SiteElements/CSS/0800print.css
http://www.birmingham.ac.uk
http://www.facebook.com/unibirmingham
http://twitter.com/unibirmingham
http://www.flickr.com/unibirmingham
http://www.youtube.com/unibirmingham
/university/index.aspx
/alumni/index.aspx
/alumni/giving/index.aspx
/staff/index.aspx
/news/index.aspx
/events/index.aspx
/contact/directions/index.aspx
#
/undergraduate/index.aspx
/undergraduate/courses/index.aspx
/undergraduate/foundation-academy-ug/index.aspx
/undergraduate/requirements/index.aspx
/International/eisu/index.aspx
/undergraduate/prospectus/index.aspx
/undergraduate/fees/index.aspx
/undergraduate/accommodation/index.aspx
/undergraduate/careers/index.aspx
/undergraduate/teaching/index.aspx
/undergraduate/support/index.aspx
/undergraduate/birmingham/index.aspx
/undergraduate/visit/index.aspx
/undergraduate/advice/index.aspx
/undergraduate/studyabroad/index.aspx
/undergraduate/visit/ug-opendays.aspx
https://bham.hobsons.co.uk/emtinterestpage.aspx?ip=openday
/postgraduate/pgt-birmingham.aspx
/postgraduate/pgr-birmingham.aspx
/postgraduate/courses/index.aspx
/postgraduate/requirements-pgt/index.aspx
/postgraduate/requirements-dr/index.aspx
/postgraduate/prospectus/index.aspx
/postgraduate/pgt-fees/index.aspx
/postgraduate/dr-fees/index.aspx
/postgraduate/funding/FundingFilter.aspx
/postgraduate/accommodation/index.aspx
/postgraduate/careers/index.aspx
/postgraduate/teaching-learning/index.aspx
/postgraduate/support/index.aspx
/postgraduate/birmingham/index.aspx
/postgraduate/visit/index.aspx
/postgraduate/visit/pg-opendays.aspx
https://bham.hobsons.co.uk/emtinterestpage.aspx?ip=postgraduate
/research/index.aspx
/research/our/index.aspx
/research/impact/index.aspx
/research/10-ways-competition.aspx
/research/facilities/index.aspx
/research/support/index.aspx
/research/collaborators/index.aspx
/research/activity/ias/index.aspx
/research/original/index.aspx
/research/funding/index.aspx
/research/heroes/index.aspx
/research/opportunities/index.aspx
/International/index.aspx
/International/students/index.aspx
/International/study-abroad.aspx
/International/foundation-academy/index.aspx
/International/birmingham-international-summer-school/index.aspx
/International/global-engagement/index.aspx
/International/impact/index.aspx
/International/collaborate/index.aspx
/International/visitors/index.aspx
/International/news/index.aspx
/International/meet/index.aspx
/International/contact/Contact-us.aspx
/International/students/download-international-prospectus.aspx
/International/Global-engagement/index.aspx
/partners/index.aspx
/partners/partner-with-us/index.aspx
/partners/sme-support/index.aspx
/partners/access-our-innovations/index.aspx
/partners/news/index.aspx
/partners/conferences-and-events/index.aspx
/partners/case-studies/index.aspx
/partners/contact-us/index.aspx
/partners/employers/index.aspx
/partners/international-collaborations/index.aspx
/partners/conferences/index.aspx
/schools/STEM-centre/index.aspx
/partners/business-services/index.aspx
/news/latest/2014/06/vc-knighthood.aspx
/news/latest/2014/06/G4S-takes-on-a-new-recruit-16-04-14.aspx
/postgraduate/courses/moocs/gbbb-basics-of-the-brain.aspx
/postgraduate/prospectus/drp.aspx
/research/impact/perspective/reality-of-robots-hawes.aspx
http://www.birmingham.ac.uk/index.aspx?SearchAcademicLevel=Undergraduate
http://www.birmingham.ac.uk/index.aspx?SearchAcademicLevel=Postgraduate
http://www.birmingham.ac.uk/index.aspx?SearchAcademicLevel=UndergraduateAndPostgraduate
/students/courses/
/undergraduate/prospectus/
/staff/jobs/
/schools/
/contact/
/contact/directions/
/undergraduate/visit/
/news/
/events/
/university/governance/publication-scheme/
http://www.my.bham.ac.uk
https://intranet.birmingham.ac.uk/student/
http://www.guildofstudents.com
http://www.sport.bham.ac.uk
/university/about/equality/
https://intranet.birmingham.ac.uk/staff/index.aspx
/libraries/
/facilities/
/partners/conferences/
/partners/
/university/governance/policies-regs/information/
/supplier-zone/
http://shop.bham.ac.uk
/culture/
http://www.barber.org.uk
/bramall/
/facilities/cadbury/
/facilities/lapworth-museum/
/facilities/rcc/
http://www.winterbourne.org.uk
/privacy
/legal
/privacy/cookies.aspx
/accessibility
/sitemap
/contact/web-feedback.aspx
/university/governance/publication-scheme/charitable.aspx
http://www.contentmanagement.co.uk/

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