FREE Website SEO Audit Report for

We fetched SEO Data for : 01:10:17 PM - Thu, 07 Mar 2013
Perform a REFRESH


Below is the detail relating to the information that we gathered from website.

This information is very important to be checked and then corrected if there are any problems found. This is only a summary report containing the basic important on-page SEO information required, if you would like a more indepth report please contact us.

Title Tag

The Title TAG for this website is : Chocolate | Retro Sweets | Sweet Shop | Confectionery | Chocolates
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name

SEO Opinion : The title is the correct length - GREAT

The Title should be coded as follows:

<title>Chocolate | Retro Sweets | Sweet Shop | Confectionery | Chocolates</title>

Is the Title TAG Important?

The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-

Website Title Tag

The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.

Where does Google use the Title TAG?

If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-

Website Title Tag in Google

In Google you can see the title tag as the top line of information above the website URL which appears in all search results.

The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.

If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.

If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.

Meta Tag Description

Website Description : Chocolate Buttons sell the largest selection of sweets and chocolate. Our sweet jars and hampers make perfect gift ideas. We supply direct to sweets lovers as well as wholesale sweet shops. Buy online or contact us now for more information.

SEO best practice : The description should be between 150 and 160 characters.

It is recommened to include you keywords in the description for each page but this should be written for humans.

SEO Opinion : POOR

The Description Meta Tag should be coded as follows:

<meta name="description" content="Chocolate Buttons sell the largest selection of sweets and chocolate. Our sweet jars and hampers make perfect gift ideas. We supply direct to sweets lovers as well as wholesale sweet shops. Buy online or contact us now for more information.">

The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.

Where does the meta description appear in Google?

Meta Description Tag in Google

Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under

Avoid Duplicate Meta description Tags

The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.

Meta TAG Keywords

Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.

Website Keywords : chocolate, sweets, retro sweets, sweet shop, confectionery, old fashioned sweets, traditional sweets, gourmet sweets, chocolates, online sweet shop, chocolate buttons, chocolate bags, chocolate bars

Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.

The Keywords Meta Tag should be coded as follows:

<meta name="keywords" content="chocolate, sweets, retro sweets, sweet shop, confectionery, old fashioned sweets, traditional sweets, gourmet sweets, chocolates, online sweet shop, chocolate buttons, chocolate bags, chocolate bars">

Ensure that you have coded your meta data for the keywords as above.

Website IP Address

The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.

Website IP :

You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.

Hosting Server Information

Website Server Info:
HTTP/1.1 302 Moved Temporarily
Content-Type: text/html; charset=UTF-8
Server: MageStack-MagentoOS
Expires: Thu, 01 Jan 1970 00:00:01 GMT
Set-Cookie: connect.sid=fsn1; path=/
X-Cacheable: NO
X-Cacheable-status: 302
Content-Length: 0
Date: Thu, 07 Mar 2013 13:10:12 GMT
Connection: close
MageStack-Cache: MISS
HTTP/1.1 200 OK
Content-Type: text/html; charset=UTF-8
Vary: Accept-Encoding
Set-Cookie: frontend=1j8j6bvmkdosp277vuvgrv6td6; path=/;; HttpOnly
Expires: Thu, 01 Jan 1970 00:00:01 GMT
Server: MageStack-MagentoOS
Set-Cookie: connect.sid=fsn1; path=/
Content-Length: 105223
Date: Thu, 07 Mar 2013 13:10:17 GMT
Connection: close
MageStack-Cache: MISS

Google Page Rank

The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about Google Page Rank click here

Website Page Rank : 5

Alexa Rank of Website

Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.

Website Alexa Rank: 543010

Keyword Optimisation

The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:

Website Single Words :
Chocolate => 33
Sweets => 28
Gift => 17
& => 16
Retro => 14
Box => 14
Easter => 12
Eggs => 12
Sweet => 11
you => 11
Foiled => 10
Jelly => 10
a => 9
Drop' => 9
450 => 9
'Sweet => 9
of => 8
Belly => 8
for => 8
Buttons => 8
to => 8
can => 7
Bars => 7
chocolate => 7
sweets => 7
and => 7
Jars => 6
Beans => 6
Bags => 5
1650 => 5
Candy => 5
Chunky => 5
Kat => 5
we => 5
Kit => 5
Gourmet => 4
with => 4
sweet => 4
Haribo => 4
MEGA => 4
Search => 4
retro => 4
Shop => 4
Onion => 3
Mini => 3
Dairy => 3
50g => 3
Ridged => 3
It's => 3
New => 3
1450 => 3
special => 3
Vinegar => 3
Salt => 3
What's => 3
Deep => 3
1295 => 3
(3kg => 3
Skittles => 3
Hearts => 3
Standard => 3
bag) => 3
Balls => 3
Milk => 3
Doritos => 3
1740 => 3
Ideas => 3
Share => 3
Novelties => 3
(box => 3
1940 => 3
that => 3
your => 3
Cheese => 3
In => 3
Jellies => 3
Coconut => 3
Gums => 3
Love => 3
all => 3
Boiled => 3
Eat => 3
Big => 3
from => 3
some => 3
Website Double Words :
Gift Box => 11
Retro Sweets => 10
450 'Sweet => 9
'Sweet Drop' => 9
Drop' Gift => 9
Jelly Belly => 8
Chocolate Buttons => 7
Easter Eggs => 6
Kat Chunky => 5
Kit Kat => 5
Foiled Chocolate => 5
Sweet Shop => 4
50g Bags => 3
1450 Doritos => 3
Bars 1650 => 3
& Jellies => 3
for special => 3
1740 MEGA => 3
What's New => 3
Sweets Share => 3
Share Box => 3
Sweet Jars => 3
(box of => 3
Gums & => 3
you can => 3
1650 Dairy => 3
Gift Ideas => 3
retro sweets => 3
Standard Bars => 3
Big Eat => 3
Belly Beans => 3
Boiled Sweets => 3
Deep Ridged => 3
Dairy Milk => 3
1295 Deep => 3
(3kg bag) => 3
Website Triple Words :
450 'Sweet Drop' => 9
'Sweet Drop' Gift => 9
Drop' Gift Box => 9
Kit Kat Chunky => 5
Sweets Share Box => 3
1295 Deep Ridged => 3
Gums & Jellies => 3
1650 Dairy Milk => 3
Jelly Belly Beans => 3
(3kg bag) Haribo => 2
Salt & Vinegar => 2
Big Eat 1940 => 2
Weddings & Events => 2
Standard Bars 1650 => 2
Ever Retro Sweets => 2
Mini Easter Eggs => 2
Box 1740 MEGA => 2
Bags 1295 Deep => 2
Retro Sweet Bags => 2
at Chocolate Buttons => 2
Chocolate Buttons we => 2
50g Bags 1295 => 2
1740 MEGA Retro => 2
to chocolate coins => 2
for special occasions => 2
Share Box 1740 => 2
you can imagine => 2
Best Ever Retro => 2
Bars 1650 Dairy => 2
Sweets Sweet Shop => 2
Chocolate Coins Chocolate => 2
Cheese & Onion => 2
Sweets Retro Sweets => 2
Retro Sweets Sweet => 2
Sweet Shop Confectionery => 2
Sweets Gourmet Sweets => 2
(box of 48) => 2
Sweet Shop Gift => 2
Shop Gift Jars => 2
Retro Sweets Gourmet => 2
Website Four Words :
450 'Sweet Drop' Gift => 9
'Sweet Drop' Gift Box => 9
Bags 1295 Deep Ridged => 2
Sweets Sweet Shop Confectionery => 2
Retro Sweets Sweet Shop => 2
50g Bags 1295 Deep => 2
Share Box 1740 MEGA => 2
at Chocolate Buttons we => 2
Bars 1650 Dairy Milk => 2
Standard Bars 1650 Dairy => 2
Sweets Share Box 1740 => 2
Sweet Shop Gift Jars => 2
Best Ever Retro Sweets => 2
Retro Sweets Gourmet Sweets => 2

Total Number of Links on the Webpage

The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.

Website Total Links : 378

How many of these Links are Unique

Website Unique Links : 211
Website All Unique Links :,/skin/frontend/default/chocolate/css/boxes.css,/skin/frontend/default/chocolate/css/clears.css,/skin/frontend/default/chocolate/css/jquery.jscrollpane.css,/skin/frontend/base/default/creativestyle/css/checkoutbyamazon.css,/skin/frontend/base/default/sagepaysuite/css/sagePaySuite.css



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This free SEO tool has been provided to give you an understanding of what information Google can find relating to your website. There are many other parts of a websites SEO that need to be looked at.

On Page SEO

On page SEO is the name given to the physical content of your website and this looks at content quality. The words on the website should be fresh not copied from another website. The website should engage with the users and the overall result of improving this will mean users will spend more time on the website and Google monitors the users experience.

The HTML coding of the website is an important part and you should ensure your coding is correct and the Titles, Description and Headers are all correctly coded and relevant. This FREE SEO tool shows this information for you.

The architecture of a website is important as this can increase the speed of the website which will have a positive effect on the crawl time and Google wants to crawl a website fast to reduce resources on the Google servers. The website URLS are also very important and should be SEO friendly.

Off Page SEO

Off Page SEO is relating to trust and physical location and all this places a part in the overall ranking of a website. High quality links from websites in the same sector will create trust and pass power which will increase Google page rank and authority.

Social media reputation and sharing is an important part of a websites off page SEO.

The hosting server you use which be in a data centre with an IP range which can tell Google the location of the website and this is a small part of the Google algorithm.

SEO Company

Chameleon Web Services is one of the leading UK SEO Companies with offices in Birmingham, Cheltenham, Dudley and London. If you require an SEO Consultant then please get in touch.

Celebrity SEO Services

We offer discrete Celebrity SEO Services which include online defence management.

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