firstdirect.com
FREE Website SEO Audit Report for firstdirect.com
We fetched SEO Data for firstdirect.com : 09:44:19 PM - Tue, 19 Mar 2013
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FREE SEO WEBSITE REPORT FOR firstdirect.com
Below is the detail relating to the information that we gathered from firstdirect.com website.
This information is very important to be checked and then corrected if there are any problems found. This is only a summary report containing the basic important on-page SEO information required, if you would like a more indepth report please contact us.
Title Tag
The Title TAG for this website is : Online and telephone banking 24 7 365 | first direct
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name
SEO Opinion : The title is the correct length - GREAT
The Title should be coded as follows:
<head>
<title>Online and telephone banking 24 7 365 | first direct</title>
</head>
Is the Title TAG Important?
The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-
The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.
Where does Google use the Title TAG?
If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-
In Google you can see the title tag as the top line of information above the website URL which appears in all search results.
The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.
If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.
If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.
Meta Tag Description
Website Description : first direct is the UK's most recommended bank and offers many services including online banking, insurance, mortgages, investments and sharedealing
SEO best practice : The description should be between 150 and 160 characters.
It is recommened to include you keywords in the description for each page but this should be written for humans.
SEO Opinion : GOOD
The Description Meta Tag should be coded as follows:
<head>
<meta name="description" content="first direct is the UK's most recommended bank and offers many services including online banking, insurance, mortgages, investments and sharedealing">
</head>
The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.
Where does the meta description appear in Google?
Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under www.chameleonwebservices.co.uk
Avoid Duplicate Meta description Tags
The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.
Meta TAG Keywords
Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.
Website Keywords : Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.
The Keywords Meta Tag should be coded as follows:
<head>
<meta name="keywords" content="">
</head>
Ensure that you have coded your meta data for the keywords as above.
Website IP Address
The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.
Website IP : 91.214.6.146
You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.
Hosting Server Information
Website Server Info:
HTTP/1.1 301 Moved Permanently
Date: Tue, 19 Mar 2013 21:44:18 GMT
Server: IBM_HTTP_Server
Location: http://www1.firstdirect.com/
Content-Length: 236
Connection: close
Content-Type: text/html; charset=iso-8859-1
Set-Cookie: FIRSTDIRECT-IB-EVRGRN-RDR-SY=2274674954.23808.0000; path=/
HTTP/1.1 301 Moved Permanently
Date: Tue, 19 Mar 2013 21:44:19 GMT
Server: IBM_HTTP_Server
Location: http://www1.firstdirect.com/1/2/
Vary: Accept-Encoding
Content-Length: 240
Connection: close
Content-Type: text/html; charset=iso-8859-1
Set-Cookie: FIRSTDIRECT-IB-EVRGRN-SY=2291452170.22784.0000; path=/
HTTP/1.1 200 OK
Date: Tue, 19 Mar 2013 21:44:19 GMT
Server: IBM_HTTP_Server
IBM-Web2-Location: /1/2/!ut/p/c5/04_SB8K8xLLM9MSSzPy8xBz9CP0os3gDA7Ngt4Bgf2dnA2_P4CBzkzAnAwjQ9_PIz03VL8h2VAQAc6D0_Q!!/dl3/d3/L2dBISEvZ0FBIS9nQSEh/
Content-Location: /1/2/!ut/p/c5/04_SB8K8xLLM9MSSzPy8xBz9CP0os3gDA7Ngt4Bgf2dnA2_P4CBzkzAnAwjQ9_PIz03VL8h2VAQAc6D0_Q!!/dl3/d3/L2dBISEvZ0FBIS9nQSEh/
Cache-Control: no-cache, no-store, must-revalidate
Expires: Thu, 01 Jan 1970 00:00:00 GMT
Pragma: no-cache
Vary: User-Agent,Cookie,Accept-Encoding
Set-Cookie: JSESSIONID=0000R89iUohLdqbr9t3CBURrgr8:16kcufp3o; Path=/
Set-Cookie: JSESSIONID=0000R89iUohLdqbr9t3CBURrgr8:16kcufp3o; Path=/
S: syimb-hbeu-fdib4a8B
Connection: close
Content-Type: text/html; charset=UTF-8
Content-Language: en-US
Set-Cookie: FIRSTDIRECT-IB-EVRGRN-SY=2291452170.22784.0000; path=/
Google Page Rank
The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about
Google Page Rank click here
Website Page Rank : 5
Alexa Rank of Website
Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.
Website Alexa Rank: 7105
Website Age
The age of a website is an important factor in Google's eyes. Google does not provide a page rank score until the website is over 6 months old.
Website Registered Since : 30-jul-1995
Keyword Optimisation
The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:
Website Single Words : to => 20
and => 18
direct => 13
first => 13
our => 11
on => 11
Banking => 10
us => 10
Savings => 9
in => 9
Account => 8
your => 8
the => 7
Insurance => 6
a => 6
Lab => 6
Compare => 5
you => 5
Travel => 4
HSBC => 4
100 => 4
services => 4
information => 4
products => 4
Telephone => 4
24 => 4
of => 4
ISA => 4
Directory => 4
First => 4
Sharedealing => 4
is => 4
mortgage => 4
we => 4
Mortgages => 4
page => 4
as => 4
up => 3
keep => 3
for => 3
with => 3
banking => 3
Our => 3
mortgages => 3
Cash => 3
or => 3
1st => 3
have => 3
home => 3
Tools => 3
bank => 3
Money => 3
guides => 3
Ways => 3
Credit => 3
Loans => 3
Products => 3
Website Double Words :
first direct => 13
direct Lab => 4
First Directory => 4
and guides => 3
Ways to => 3
Cash ISA => 3
keep up => 3
Tools and => 3
to bank => 3
in the => 3
1st Account => 3
Insurance Travel => 3
Banking 1st => 3
Website Triple Words :
first direct Lab => 4
Tools and guides => 3
Ways to bank => 3
Banking 1st Account => 3
banking first direct => 2
direct Lab Come => 2
Beyond banking first => 2
ISA Compare Savings => 2
Lab Come and => 2
Compare Savings Products => 2
and visit us => 2
the Lab and => 2
Lab and have => 2
and have your => 2
in the Lab => 2
us in the => 2
Cash ISA Compare => 2
visit us in => 2
Come and visit => 2
Account Cash ISA => 2
Mortgages Compare our => 2
Compare our mortgages => 2
Directory Ways to => 2
First Directory Ways => 2
1st Account First => 2
Account First Directory => 2
our mortgages Apply => 2
mortgages Apply online => 2
Regular Saver Account => 2
Saver Account Cash => 2
Savings Regular Saver => 2
Our mortgage rates => 2
Apply online Our => 2
online Our mortgage => 2
have your say => 2
your say in => 2
topical debates information => 2
debates information on => 2
information on promotions => 2
with topical debates => 2
date with topical => 2
up to date => 2
to date with => 2
on promotions as => 2
promotions as well => 2
thoughts and general => 2
and general musings => 2
HSBC Bank plc => 2
daily thoughts and => 2
our daily thoughts => 2
well as our => 2
as our daily => 2
keep up to => 2
and keep up => 2
products services and => 2
services and ideas => 2
and ideas Facebook(opens => 2
future products services => 2
our future products => 2
say in our => 2
in our future => 2
ideas Facebook(opens in => 2
Facebook(opens in new => 2
our page and => 2
page and keep => 2
'Like' our page => 2
window) 'Like' our => 2
in new window) => 2
new window) 'Like' => 2
to first direct => 2
as well as => 2
456 100 100 => 2
Loans Credit cards => 2
Discover first direct => 2
log on toInternet => 2
on toInternet Banking => 2
08 456 100 => 2
Log on to => 2
Website Four Words :
Lab Come and visit => 2
Come and visit us => 2
direct Lab Come and => 2
first direct Lab Come => 2
Beyond banking first direct => 2
banking first direct Lab => 2
and visit us in => 2
visit us in the => 2
and have your say => 2
have your say in => 2
Lab and have your => 2
the Lab and have => 2
us in the Lab => 2
in the Lab and => 2
ISA Compare Savings Products => 2
Cash ISA Compare Savings => 2
Mortgages Compare our mortgages => 2
Compare our mortgages Apply => 2
Directory Ways to bank => 2
First Directory Ways to => 2
1st Account First Directory => 2
Account First Directory Ways => 2
our mortgages Apply online => 2
mortgages Apply online Our => 2
Saver Account Cash ISA => 2
Account Cash ISA Compare => 2
Regular Saver Account Cash => 2
Savings Regular Saver Account => 2
Apply online Our mortgage => 2
online Our mortgage rates => 2
your say in our => 2
say in our future => 2
debates information on promotions => 2
information on promotions as => 2
with topical debates information => 2
date with topical debates => 2
up to date with => 2
to date with topical => 2
on promotions as well => 2
promotions as well as => 2
daily thoughts and general => 2
thoughts and general musings => 2
our daily thoughts and => 2
as our daily thoughts => 2
as well as our => 2
well as our daily => 2
keep up to date => 2
and keep up to => 2
services and ideas Facebook(opens => 2
and ideas Facebook(opens in => 2
products services and ideas => 2
future products services and => 2
in our future products => 2
our future products services => 2
ideas Facebook(opens in new => 2
Facebook(opens in new window) => 2
our page and keep => 2
page and keep up => 2
'Like' our page and => 2
window) 'Like' our page => 2
in new window) 'Like' => 2
new window) 'Like' our => 2
Banking 1st Account First => 2
topical debates information on => 2
log on toInternet Banking => 2
08 456 100 100 => 2
Total Number of Links on the Webpage
The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.
Website Total Links : 139
How many of these Links are Unique
Website Unique Links : 109
Website All Unique Links :
http://www2.firstdirect.com/
/1/PA_esf-ca-app-content/content/firstdirect/pws2/themes/firstdirectpws2a/css/Styles-min.css
/1/PA_esf-ca-app-content/content/firstdirect/pws2/themes/firstdirectpws2a/css/PrintStyles-min.css
/1/PA_esf-ca-app-content/content/firstdirect/pws2/themes/common/images/favicon.ico
/1/PA_esf-ca-app-content/content/firstdirect/pws2/themes/common/images/apple-touch-icon.png
#maincontentskip
/1/2/pib-service
/1/2/logon/online-services
/1/2/ibp-service
/1/2/shares-service
/1/2/first-directory-service
/1/2/ao-service?url=retrieveapplication
/1/2/
/1/2/products
/1/2/banking?WT.ac=FSDT_HEAD_BA1313
http://mortgages.firstdirect.com/?WT.ac=FSDT_HEAD_MG1000
/1/2/personal-loans?WT.ac=FSDT_HEAD_LN1000
/1/2/credit-cards?WT.ac=FSDT_HEAD_CCD1000
/1/2/savings?WT.ac=FSDT_HEAD_SAV1000
/1/2/investments?WT.ac=FSDT_HEAD_INV1000
/1/2/sharedealing?WT.ac=FSDT_HEAD_SHR1000
/1/2/insurance?WT.ac=FSDT_HEAD_IN1000
/1/2/travel-money-services?WT.ac=FSDT_HEAD_TRAV1000
/1/2/offers?WT.ac=FSDT_HEAD_OFF1000
http://discover.firstdirect.com?WT.ac=FSDT_HEAD_DFD1000
/1/2/tools-and-guides?WT.ac=FSDT_HEAD_TG1000
/1/2/banking/ways-to-bank?WT.ac=FSDT_HEAD_WB1000
http://socialresponsibility.firstdirect.com?WT.ac=FSDT_HEAD_SR1000
http://joinin.firstdirect.com?WT.ac=FSDT_HEAD_JI1000
http://discover.firstdirect.com?WT.ac=FSDT_MH_MSC1479
/1/2/home
/1/2/cookie-policy
/1/2/banking/current-account?WT.ac=FSDT_HM_BA1581
/1/2/contact-us
http://discover.firstdirect.com?WT.ac=FSDT_TAB_HOME_DFD1001
http://www.lab.firstdirect.com/
/1/2/tools-and-guides
/1/2/tools-and-guides?WT.ac=FSDT_TAB_HOME_TG1004
http://www.lab.firstdirect.com/?WT.ac=MSC1361
http://www3.firstdirect.com/cgi-bin/psp.pl?psp=general/disclaimer_external&WT.ac=FSDT_CTA_HOME_FB1001&url=http://www.facebook.com/firstdirect
/1/2/banking
/1/2/banking/current-account?WT.ac=FSDT_TABS_HOME_BA1314
/1/2/banking/first-directory
/1/2/banking/ways-to-bank
/1/2/banking/current-account?WT.ac=FSDT_TABS_HOME_BA1325
/1/2/mortgages
http://mortgages.firstdirect.com/compare-mortgages?WT.ac=FSDT_TAB_HOME_MG10003
http://mortgages.firstdirect.com/apply-online/init/2?WT.ac=MG1010
http://mortgages.firstdirect.com/mortgage-rates?WT.ac=FSDT_TAB_HOME_MG10001
http://mortgages.firstdirect.com/compare-mortgages?WT.ac=FSDT_TAB_HOME_MG1011
http://mortgages.firstdirect.com/apply-online/init/2?WT.ac=MG1002
http://mortgages.firstdirect.com/mortgage-rates?WT.ac=FSDT_TAB_HOME_MG1009
/1/2/savings
/1/2/savings/regular-savings-account?WT.ac=FSDT_TABS_HOME_FRS1000
/1/2/savings/cash-isa
/1/2/savings/compare-savings-accounts
http://www3.firstdirect.com/cgi-bin/psp.pl?psp=general/disclaimer_external&url=http://www.twitter.com/firstdirecthelp
http://joinin.firstdirect.com/
http://mortgages.firstdirect.com/offset-mortgage-calculator
/1/2/banking/current-account?WT.ac=FSDT_FOOT_BA1315
/1/2/banking/switching-bank-accounts
/1/2/banking/first-directory?WT.ac=FSDT_FOOT_fdi1334
/1/2/banking/ways-to-bank/online-banking
/1/2/banking/ways-to-bank/internet-banking-plus
/1/2/banking/ways-to-bank/mobile-banking
/1/2/banking/ways-to-bank/sms-banking
/1/2/banking/ways-to-bank/mobile-banking-app
/1/2/banking/ways-to-bank/telephone-banking
http://mortgages.firstdirect.com?WT.ac=FSDT_FOOT_MG1007
http://mortgages.firstdirect.com/compare-mortgages?WT.ac=FSDT_FOOT_MG1008
/1/2/personal-loans?WT.ac=FSDT_FOOT_LN1001
/1/2/personal-loans?WT.ac=FSDT_FOOT_PL1001
/1/2/credit-cards?WT.ac=FSDT_FOOT_LN1001
/1/2/credit-cards/credit-card?WT.ac=FSDT_FOOT_CC1000
/1/2/credit-cards/gold-card?WT.ac=FSDT_FOOT_GC1000
/1/2/savings?WT.ac=FSDT_FOOT_SAV1001
/1/2/savings/compare-savings-accounts?WT.ac=FSDT_FOOT_CSAV1000
/1/2/savings/fixed-rate-savings?WT.ac=FSDT_FOOT_FRS1001
/1/2/savings/cash-isa?WT.ac=FSDT_FOOT_CISA1000
/1/2/savings/e-saver?WT.ac=FSDT_FOOT_EDS1000
/1/2/savings/savings-account?WT.ac=FSDT_FOOT_SAV1002
/1/2/savings/bonus-savings-account?WT.ac=FSDT_FOOT_BSA1000
/1/2/investments
/1/2/investments/investment-funds
/1/2/investments/investment-funds/hsbc-world-selection-portfolios
/1/2/investments/child-trust-fund
/1/2/sharedealing?WT.ac=FSDT_FOOT_SHR1001
/1/2/sharedealing/sharedealing-services?WT.ac=FSDT_FOOT_SHR1002
/1/2/sharedealing/self-select-isa?WT.ac=FSDT_FOOT_SS1000
/1/2/sharedealing/exchange-traded-funds?WT.ac=FSDT_FOOT_ETF1000
/1/2/insurance?WT.ac=FSDT_FOOT_IN1001
/1/2/insurance/car-insurance?WT.ac=FSDT_FOOT_CAR1000
/1/2/insurance/home-insurance?WT.ac=FSDT_FOOT_HIN1000
/1/2/insurance/travel-insurance?WT.ac=FSDT_FOOT_TR1003
/1/2/travel-money-services?WT.ac=FSDT_FOOT_trav10001
/1/2/travel-money-services/travel-money?WT.ac=FSDT_FOOT_TM1000
/1/2/travel-money-services/currency-converter-iphone-app?WT.ac=FSDT_FOOT_CAPP1000
/1/2/responsible-lending
/1/2/money-worries
/1/2/security-centre
/1/2/tools-and-guides/unclaimed-assets
/1/2/bereavement
/1/2/payment-protection-insurance
http://www.newsroom.firstdirect.com/
/1/2/sitemap
http://www.interactive.firstdirect.com/jobs
/1/2/legals
/1/2/rates-and-charges/rates
/1/2/accessibility
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FREE SEO Tools
This free SEO tool has been provided to give you an understanding of what information Google can find relating to your website. There are many other parts of a websites SEO that need to be looked at.
On Page SEO
On page SEO is the name given to the physical content of your website and this looks at content quality. The words on the website should be fresh not copied from another website. The website should engage with the users and the overall result of improving this will mean users will spend more time on the website and Google monitors the users experience.
The HTML coding of the website is an important part and you should ensure your coding is correct and the Titles, Description and Headers are all correctly coded and relevant. This FREE SEO tool shows this information for you.
The architecture of a website is important as this can increase the speed of the website which will have a positive effect on the crawl time and Google wants to crawl a website fast to reduce resources on the Google servers. The website URLS are also very important and should be SEO friendly.
Off Page SEO
Off Page SEO is relating to trust and physical location and all this places a part in the overall ranking of a website. High quality links from websites in the same sector will create trust and pass power which will increase Google page rank and authority.
Social media reputation and sharing is an important part of a websites off page SEO.
The hosting server you use which be in a data centre with an IP range which can tell Google the location of the website and this is a small part of the Google algorithm.
SEO Company
Chameleon Web Services is one of the leading UK SEO Companies with offices in Birmingham, Cheltenham, Dudley and London. If you require an SEO Consultant then please get in touch.
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