FREE Website SEO Audit Report for

We fetched SEO Data for : 01:43:02 PM - Wed, 28 May 2014
Perform a REFRESH


Below is the detail relating to the information that we gathered from website.

This information is very important to be checked and then corrected if there are any problems found. This is only a summary report containing the basic important on-page SEO information required, if you would like a more indepth report please contact us.

Title Tag

The Title TAG for this website is : Military Records, Military War Articles & Forces History Data - Forces War Records
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name

SEO Opinion : The title needs to be shorter. Remove a few words to achieve an overall length of less than 70 characters.

The Title should be coded as follows:

<title>Military Records, Military War Articles & Forces History Data - Forces War Records</title>

Is the Title TAG Important?

The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-

Website Title Tag

The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.

Where does Google use the Title TAG?

If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-

Website Title Tag in Google

In Google you can see the title tag as the top line of information above the website URL which appears in all search results.

The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.

If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.

If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.

Meta Tag Description

Website Description : Search over 6 Million Military Genealogy and Armed Forces war records exclusively cross matched with over 4000 units of the British Armed Forces going back to 1350

SEO best practice : The description should be between 150 and 160 characters.

It is recommened to include you keywords in the description for each page but this should be written for humans.

SEO Opinion : GOOD

The Description Meta Tag should be coded as follows:

<meta name="description" content="Search over 6 Million Military Genealogy and Armed Forces war records exclusively cross matched with over 4000 units of the British Armed Forces going back to 1350">

The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.

Where does the meta description appear in Google?

Meta Description Tag in Google

Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under

Avoid Duplicate Meta description Tags

The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.

Meta TAG Keywords

Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.

Website Keywords : Forces War Records, Military Records, Military Genealogy, War Records, Military Genealogy Records, Armed Forces, Forces Reunited, military medals, family tree, archives, WW1, WW2, Boer War

Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.

The Keywords Meta Tag should be coded as follows:

<meta name="keywords" content="Forces War Records, Military Records, Military Genealogy, War Records, Military Genealogy Records, Armed Forces, Forces Reunited, military medals, family tree, archives, WW1, WW2, Boer War">

Ensure that you have coded your meta data for the keywords as above.

Website IP Address

The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.

Website IP :

You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.

Hosting Server Information

Website Server Info:
HTTP/1.1 200 OK
Cache-Control: no-cache, no-store, must-revalidate
Pragma: no-cache
Content-Type: text/html; charset=utf-8
Expires: -1
Vary: User-Agent
Server: Microsoft-IIS/7.5
Set-Cookie: ASP.NET_SessionId=kxfcoxro2pdwpsbcxfty4kpb; path=/; HttpOnly
X-AspNetMvc-Version: 4.0
X-AspNet-Version: 4.0.30319
X-Powered-By: ASP.NET
Date: Wed, 28 May 2014 13:35:05 GMT
Connection: close
Content-Length: 39380

Google Page Rank

The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about Google Page Rank click here

Website Page Rank : 4

Alexa Rank of Website

Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.

Website Alexa Rank: 203616

Keyword Optimisation

The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:

Website Single Words :
War => 20
a => 15
to => 13
Records => 12
records => 11
the => 10
of => 10
and => 9
in => 8
Forces => 7
Search => 7
your => 7
you => 7
Unset => 6
on => 6
have => 6
Genealogy => 6
Home => 6
Name => 5
British => 5
Help => 5
or => 5
our => 4
Napoleonic => 4
Free => 4
Honour => 4
Crimean => 4
story => 4
World => 4
I => 4
Register => 4
been => 4
Blog => 3
WW2 => 3
Boer => 3
Policy => 3
love => 3
(opens => 3
Col => 3
would => 3
new => 3
Guard => 3
window) => 3
Us => 3
About => 3
Facebook => 3
Photo => 3
so => 3
Tutorials => 3
site => 3
Expert => 3
Roll => 3
Website Double Words :
War Records => 8
Forces War => 5
Crimean War => 3
World War => 3
(opens in => 3
a new => 3
Home Guard => 3
in a => 3
new window) => 3
Expert Help => 3
Photo Expert => 3
Website Triple Words :
Forces War Records => 5
in a new => 3
(opens in a => 3
a new window) => 3
Photo Expert Help => 3
Grandad when and => 2
my Grandad when => 2
and where the => 2
taken and have => 2
and have now => 2
was taken and => 2
photo was taken => 2
where the photo => 2
the photo was => 2
Roll Of Honour => 2
regarding my Grandad => 2
Terms Privacy Policy => 2
fantastic Within 24 => 2
been fantastic Within => 2
has been fantastic => 2
"Your help has => 2
help has been => 2
Within 24 hrs => 2
24 hrs I => 2
out info regarding => 2
info regarding my => 2
found out info => 2
have found out => 2
hrs I have => 2
I have found => 2
have now been => 2
able to order => 2
you so much" => 2
so much" Carol => 2
Thank you so => 2
advert Thank you => 2
TV advert Thank => 2
much" Carol Searle => 2
Prisoners of War => 2
World War 2 => 2
Early 19th Century => 2
Book of Honour => 2
Jewry Book of => 2
British Jewry Book => 2
your TV advert => 2
on your TV => 2
order the postcard => 2
the postcard of => 2
to order the => 2
Testimonial "Your help => 2
been able to => 2
postcard of him => 2
of him I => 2
last night on => 2
night on your => 2
saw last night => 2
I saw last => 2
him I saw => 2
now been able => 2
when and where => 2
Unit Historic Documents => 2
Hire a Researcher => 2
a Researcher Photo => 2
Name Unit Historic => 2
Search by Name => 2
Member Testimonial "Your => 2
Log In Register => 2
Researcher Photo Expert => 2
by Name Unit => 2
Website Four Words :
(opens in a new => 3
in a new window) => 3
my Grandad when and => 2
regarding my Grandad when => 2
out info regarding my => 2
info regarding my Grandad => 2
Grandad when and where => 2
when and where the => 2
was taken and have => 2
taken and have now => 2
photo was taken and => 2
the photo was taken => 2
where the photo was => 2
found out info regarding => 2
I have found out => 2
has been fantastic Within => 2
help has been fantastic => 2
"Your help has been => 2
Testimonial "Your help has => 2
been fantastic Within 24 => 2
fantastic Within 24 hrs => 2
and have now been => 2
hrs I have found => 2
24 hrs I have => 2
Within 24 hrs I => 2
have found out info => 2
now been able to => 2
TV advert Thank you => 2
your TV advert Thank => 2
on your TV advert => 2
night on your TV => 2
advert Thank you so => 2
Thank you so much" => 2
Jewry Book of Honour => 2
British Jewry Book of => 2
so much" Carol Searle => 2
you so much" Carol => 2
last night on your => 2
saw last night on => 2
to order the postcard => 2
able to order the => 2
been able to order => 2
Member Testimonial "Your help => 2
order the postcard of => 2
the postcard of him => 2
I saw last night => 2
him I saw last => 2
of him I saw => 2
postcard of him I => 2
have now been able => 2
and where the photo => 2
Researcher Photo Expert Help => 2
Name Unit Historic Documents => 2
Hire a Researcher Photo => 2
a Researcher Photo Expert => 2
Search by Name Unit => 2
by Name Unit Historic => 2

Total Number of Links on the Webpage

The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.

Website Total Links : 103

How many of these Links are Unique

Website Unique Links : 88
Website All Unique Links :



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This free SEO tool has been provided to give you an understanding of what information Google can find relating to your website. There are many other parts of a websites SEO that need to be looked at.

On Page SEO

On page SEO is the name given to the physical content of your website and this looks at content quality. The words on the website should be fresh not copied from another website. The website should engage with the users and the overall result of improving this will mean users will spend more time on the website and Google monitors the users experience.

The HTML coding of the website is an important part and you should ensure your coding is correct and the Titles, Description and Headers are all correctly coded and relevant. This FREE SEO tool shows this information for you.

The architecture of a website is important as this can increase the speed of the website which will have a positive effect on the crawl time and Google wants to crawl a website fast to reduce resources on the Google servers. The website URLS are also very important and should be SEO friendly.

Off Page SEO

Off Page SEO is relating to trust and physical location and all this places a part in the overall ranking of a website. High quality links from websites in the same sector will create trust and pass power which will increase Google page rank and authority.

Social media reputation and sharing is an important part of a websites off page SEO.

The hosting server you use which be in a data centre with an IP range which can tell Google the location of the website and this is a small part of the Google algorithm.

SEO Company

Chameleon Web Services is one of the leading UK SEO Companies with offices in Birmingham, Cheltenham, Dudley and London. If you require an SEO Consultant then please get in touch.

Celebrity SEO Services

We offer discrete Celebrity SEO Services which include online defence management.

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