FREE Website SEO Audit Report for

We fetched SEO Data for : 09:38:35 AM - Tue, 26 Mar 2013
Perform a REFRESH


Below is the detail relating to the information that we gathered from website.

This information is very important to be checked and then corrected if there are any problems found. This is only a summary report containing the basic important on-page SEO information required, if you would like a more indepth report please contact us.

Title Tag

The Title TAG for this website is : Hilti Online
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name

SEO Opinion : The title is the correct length - GREAT

The Title should be coded as follows:

<title>Hilti Online </title>

Is the Title TAG Important?

The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-

Website Title Tag

The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.

Where does Google use the Title TAG?

If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-

Website Title Tag in Google

In Google you can see the title tag as the top line of information above the website URL which appears in all search results.

The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.

If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.

If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.

Meta Tag Description

Website Description : Hilti is one of the world's leading companies specialising in the field of fastening and demolition systems in the construction industry and allied trades.

SEO best practice : The description should be between 150 and 160 characters.

It is recommened to include you keywords in the description for each page but this should be written for humans.

SEO Opinion : GOOD

The Description Meta Tag should be coded as follows:

<meta name="description" content="Hilti is one of the world's leading companies specialising in the field of fastening and demolition systems in the construction industry and allied trades.">

The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.

Where does the meta description appear in Google?

Meta Description Tag in Google

Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under

Avoid Duplicate Meta description Tags

The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.

Meta TAG Keywords

Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.

Website Keywords : hit, anchors, chemical anchors, firestopping, dx, drilling, chiselling, demolition, sawing, grinding, diamond coring, screw, screwdriver, cutting, sanding, screw fastening, struts, installation, foam, pipe fastening

Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.

The Keywords Meta Tag should be coded as follows:

<meta name="keywords" content="hit, anchors, chemical anchors, firestopping, dx, drilling, chiselling, demolition, sawing, grinding, diamond coring, screw, screwdriver, cutting, sanding, screw fastening, struts, installation, foam, pipe fastening">

Ensure that you have coded your meta data for the keywords as above.

Website IP Address

The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.

Website IP :

You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.

Hosting Server Information

Website Server Info:
HTTP/1.1 302 Found
Date: Tue, 26 Mar 2013 09:38:35 GMT
Server: Apache/2.2.3 (Red Hat)
Vary: Accept-Encoding
Content-Length: 294
Connection: close
Content-Type: text/html; charset=iso-8859-1
HTTP/1.1 200 OK
Date: Tue, 26 Mar 2013 09:38:35 GMT
X-Powered-By: Servlet 2.4; JBoss-4.0.5.GA (build: CVSTag=Branch_4_0 date=200610162339)/Tomcat-5.5
X-Powered-By: JSF/1.2
Set-Cookie: JSESSIONID=3E4FC76503C5F3DAD92C0F87869C0B12.node1; Path=/holuk
Set-Cookie: HOL_VID=G20130326-09:38-3E4FC76503C5F3DAD92C0F87869C0B12.node1; Expires=Wed, 26-Mar-2014 09:38:35 GMT; Path=/
Set-Cookie: HOL_USERSTATUS=GU; Path=/
Set-Cookie: HOL_LANG=L1; Expires=Wed, 26-Mar-2014 09:38:35 GMT; Path=/
X-Powered-By: JSF/1.2
Pragma: no-cache
Cache-Control: no-cache
Cache-Control: must-revalidate
Cache-Control: no-store
Expires: Mon, 8 Aug 2006 10:00:00 GMT
X-UA-Compatible: IE=7
Content-Type: text/html;charset=UTF-8
Vary: Accept-Encoding
Connection: close

Google Page Rank

The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about Google Page Rank click here

Website Page Rank : 0

Alexa Rank of Website

Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.

Website Alexa Rank: 787292

Keyword Optimisation

The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:

Website Single Words :
Hilti => 12
to => 11
and => 8
the => 7
on => 7
please => 6
our => 6
Login => 5
your => 5
of => 5
registered => 4
cookies => 4
you => 4
password => 4
To => 3
info => 3
More => 3
receive => 3
Cookies => 3
Information => 3
or => 3
a => 3
Policy => 3
yet => 3
& => 3
Website Double Words :
registered yet => 3
More info => 3
Website Triple Words :
assume that you => 2
we'll assume that => 2
continuing we'll assume => 2
By continuing we'll => 2
that you are => 2
you are happy => 2
receive all cookies => 2
to receive all => 2
happy to receive => 2
are happy to => 2
website By continuing => 2
our website By => 2
cookies to ensure => 2
uses cookies to => 2
Hilti uses cookies => 2
Website Hilti uses => 2
to ensure the => 2
ensure the best => 2
on our website => 2
experience on our => 2
best experience on => 2
the best experience => 2
all cookies To => 2
cookies To find => 2
password Forgotten password => 2
new password Forgotten => 2
a new password => 2
request a new => 2
Forgotten password Not => 2
password Not registered => 2
Quick Order Entry => 2
yet Login Here => 2
registered yet Login => 2
Not registered yet => 2
to request a => 2
Password' to request => 2
more please read => 2
our more please => 2
find our more => 2
To find our => 2
please read our => 2
read our Cookie => 2
'Forgotten Password' to => 2
Policy Click 'Forgotten => 2
Cookie Policy Click => 2
our Cookie Policy => 2
Hilti Website Hilti => 2
Click 'Forgotten Password' => 2
entering your details => 2
your details above => 2
details above please => 2
loginAfter entering your => 2
Password Auto loginAfter => 2
the Hilti Website => 2
Email Address Password => 2
Address Password Auto => 2
above please click => 2
Auto loginAfter entering => 2
Cookies on the => 2
please click on => 2
on the Hilti => 2
Here' below Cookies => 2
below Cookies on => 2
on 'Login Here' => 2
click on 'Login => 2
'Login Here' below => 2
Website Four Words :
we'll assume that you => 2
continuing we'll assume that => 2
By continuing we'll assume => 2
website By continuing we'll => 2
assume that you are => 2
that you are happy => 2
to receive all cookies => 2
happy to receive all => 2
are happy to receive => 2
you are happy to => 2
our website By continuing => 2
on our website By => 2
uses cookies to ensure => 2
Hilti uses cookies to => 2
Website Hilti uses cookies => 2
Hilti Website Hilti uses => 2
cookies to ensure the => 2
to ensure the best => 2
experience on our website => 2
best experience on our => 2
the best experience on => 2
ensure the best experience => 2
receive all cookies To => 2
all cookies To find => 2
a new password Forgotten => 2
request a new password => 2
to request a new => 2
Password' to request a => 2
new password Forgotten password => 2
password Forgotten password Not => 2
registered yet Login Here => 2
Not registered yet Login => 2
password Not registered yet => 2
Forgotten password Not registered => 2
'Forgotten Password' to request => 2
Click 'Forgotten Password' to => 2
our more please read => 2
find our more please => 2
To find our more => 2
cookies To find our => 2
more please read our => 2
please read our Cookie => 2
Cookie Policy Click 'Forgotten => 2
our Cookie Policy Click => 2
read our Cookie Policy => 2
the Hilti Website Hilti => 2
Policy Click 'Forgotten Password' => 2
loginAfter entering your details => 2
entering your details above => 2
your details above please => 2
Auto loginAfter entering your => 2
Address Password Auto loginAfter => 2
on the Hilti Website => 2
Email Address Password Auto => 2
details above please click => 2
Password Auto loginAfter entering => 2
below Cookies on the => 2
above please click on => 2
Cookies on the Hilti => 2
'Login Here' below Cookies => 2
Here' below Cookies on => 2
click on 'Login Here' => 2
please click on 'Login => 2
on 'Login Here' below => 2

Total Number of Links on the Webpage

The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.

Website Total Links : 30

How many of these Links are Unique

Website Unique Links : 17
Website All Unique Links :;jsessionid=0ECBB0DD8FD42989F9D406BA87E49ED0.node2?lang=en&nodeId=-73178;jsessionid=0ECBB0DD8FD42989F9D406BA87E49ED0.node2?lang=en&nodeId=-127042



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This free SEO tool has been provided to give you an understanding of what information Google can find relating to your website. There are many other parts of a websites SEO that need to be looked at.

On Page SEO

On page SEO is the name given to the physical content of your website and this looks at content quality. The words on the website should be fresh not copied from another website. The website should engage with the users and the overall result of improving this will mean users will spend more time on the website and Google monitors the users experience.

The HTML coding of the website is an important part and you should ensure your coding is correct and the Titles, Description and Headers are all correctly coded and relevant. This FREE SEO tool shows this information for you.

The architecture of a website is important as this can increase the speed of the website which will have a positive effect on the crawl time and Google wants to crawl a website fast to reduce resources on the Google servers. The website URLS are also very important and should be SEO friendly.

Off Page SEO

Off Page SEO is relating to trust and physical location and all this places a part in the overall ranking of a website. High quality links from websites in the same sector will create trust and pass power which will increase Google page rank and authority.

Social media reputation and sharing is an important part of a websites off page SEO.

The hosting server you use which be in a data centre with an IP range which can tell Google the location of the website and this is a small part of the Google algorithm.

SEO Company

Chameleon Web Services is one of the leading UK SEO Companies with offices in Birmingham, Cheltenham, Dudley and London. If you require an SEO Consultant then please get in touch.

Celebrity SEO Services

We offer discrete Celebrity SEO Services which include online defence management.

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