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hotel-latour.co.uk

FREE Website SEO Audit Report for hotel-latour.co.uk

We fetched SEO Data for hotel-latour.co.uk : 03:47:45 PM - Fri, 11 Jan 2013
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FREE SEO WEBSITE REPORT FOR hotel-latour.co.uk

Below is the detail relating to the information that we gathered from hotel-latour.co.uk website.

This information is very important to be checked and then corrected if there are any problems found. This is only a summary report containing the basic important on-page SEO information required, if you would like a more indepth report please contact us.

Title Tag

The Title TAG for this website is : Hotel La Tour - Luxury 4 Star City Centre Hotel In Birmingham
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name


SEO Opinion : The title is the correct length - GREAT


The Title should be coded as follows:

<head>
<title>Hotel La Tour - Luxury 4 Star City Centre Hotel In Birmingham</title>
</head>

Is the Title TAG Important?

The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-

Website Title Tag

The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.

Where does Google use the Title TAG?

If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-

Website Title Tag in Google

In Google you can see the title tag as the top line of information above the website URL which appears in all search results.

The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.

If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.

If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.

Meta Tag Description

Website Description : Hotel La Tour - Amongst the best hotels in Birmingham, offering city centre accommodation, business services and dining. Birmingham airport just 15 minutes via rail.

SEO best practice : The description should be between 150 and 160 characters.

It is recommened to include you keywords in the description for each page but this should be written for humans.

SEO Opinion : GOOD


The Description Meta Tag should be coded as follows:

<head>
<meta name="description" content="Hotel La Tour - Amongst the best hotels in Birmingham, offering city centre accommodation, business services and dining. Birmingham airport just 15 minutes via rail.">
</head>

The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.

Where does the meta description appear in Google?

Meta Description Tag in Google

Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under www.chameleonwebservices.co.uk

Avoid Duplicate Meta description Tags

The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.

Meta TAG Keywords

Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.

Website Keywords : Birmingham hotels, hotel Birmingham, hotels in Birmingham, 4 star hotel Birmingham, new Birmingham hotels, best hotels in Birmingham, city centre hotels in Birmingham

Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.

The Keywords Meta Tag should be coded as follows:

<head>
<meta name="keywords" content="Birmingham hotels, hotel Birmingham, hotels in Birmingham, 4 star hotel Birmingham, new Birmingham hotels, best hotels in Birmingham, city centre hotels in Birmingham">
</head>

Ensure that you have coded your meta data for the keywords as above.

Website IP Address

The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.

Website IP : 31.25.191.89

You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.

Hosting Server Information

Website Server Info:
HTTP/1.1 301 Moved Permanently
Date: Fri, 11 Jan 2013 15:43:03 GMT
Server: Apache/2.2.15 (CentOS)
Location: http://hotel-latour.co.uk/
Cache-Control: max-age=0
Expires: Fri, 11 Jan 2013 15:43:03 GMT
Vary: Accept-Encoding
Content-Length: 322
Connection: close
Content-Type: text/html; charset=iso-8859-1
HTTP/1.1 200 OK
Date: Fri, 11 Jan 2013 15:43:03 GMT
Server: Apache/2.2.15 (CentOS)
X-Powered-By: PHP/5.3.3
Cache-Control: max-age=0, public
Expires: Fri, 11 Jan 2013 15:43:03 GMT
Vary: Accept-Encoding
X-UA-Compatible: IE=Edge,chrome=1
Connection: close
Content-Type: text/html; charset=utf-8

Google Page Rank

The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about Google Page Rank click here

Website Page Rank : 4

Alexa Rank of Website

Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.

Website Alexa Rank: 1497104

Keyword Optimisation

The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:

Website Single Words :
to => 22
1 => 18
a => 16
and => 14
2 => 13
Birmingham => 12
you => 12
0 => 10
on => 9
the => 9
La => 9
Tour => 9
our => 8
we => 8
Hotel => 8
best => 8
have => 8
your => 7
call => 6
of => 6
4 => 6
Please => 6
Rooms => 6
hotels => 6
More => 6
too => 6
0121 => 6
us => 6
Room => 6
occupants => 6
718 => 6
new => 6
8000 => 6
do => 6
discuss => 5
Adults => 5
(512yrs) => 5
will => 5
selected => 5
requirements => 5
many => 5
Unfortunately => 5
accommodate => 5
(04yrs) => 5
Infants => 5
in => 5
Children => 5
business => 4
Read => 4
for => 4
stylish => 4
For => 4
with => 4
classic => 4
modern => 4
Book => 4
» => 4
is => 4
5 => 3
3 => 3
hotel => 3
be => 3
one => 3
Bar => 3
or => 3
star => 3
it => 3
go => 3
what => 3
Website Double Words :
1 2 => 12
La Tour => 8
Hotel La => 8
you have => 7
0121 718 => 6
on 0121 => 6
718 8000 => 6
call us => 6
us on => 6
and we => 6
1 Unfortunately => 5
Unfortunately you => 5
to accommodate => 5
have selected => 5
best to => 5
Infants 0 => 5
2 (04yrs) => 5
Adults 1 => 5
accommodate you => 5
2 (512yrs) => 5
Children 0 => 5
selected too => 5
(04yrs) Infants => 5
too many => 5
8000 to => 5
we will => 5
to discuss => 5
discuss your => 5
your requirements => 5
will do => 5
do our => 5
many occupants => 5
occupants Please => 5
Please call => 5
our best => 5
requirements and => 5
(512yrs) Children => 5
you Room => 4
in Birmingham => 4
Read More => 4
of the => 4
More » => 4
one of => 3
hotels in => 3
best hotels => 3
hotel Birmingham => 3
the best => 3
new Birmingham => 3
star hotel => 3
4 star => 3
with a => 3
Birmingham hotels => 3
Website Triple Words :
Hotel La Tour => 7
on 0121 718 => 6
us on 0121 => 6
0121 718 8000 => 6
call us on => 6
Unfortunately you have => 5
to accommodate you => 5
you have selected => 5
have selected too => 5
too many occupants => 5
selected too many => 5
1 Unfortunately you => 5
Infants 0 1 => 5
(512yrs) Children 0 => 5
2 (512yrs) Children => 5
Children 0 1 => 5
1 2 (04yrs) => 5
(04yrs) Infants 0 => 5
2 (04yrs) Infants => 5
many occupants Please => 5
occupants Please call => 5
discuss your requirements => 5
to discuss your => 5
your requirements and => 5
requirements and we => 5
we will do => 5
and we will => 5
8000 to discuss => 5
718 8000 to => 5
1 2 (512yrs) => 5
Please call us => 5
best to accommodate => 5
our best to => 5
do our best => 5
will do our => 5
Adults 1 2 => 5
accommodate you Room => 4
Read More » => 4
of the best => 3
one of the => 3
new Birmingham hotels => 3
4 star hotel => 3
hotels in Birmingham => 3
star hotel Birmingham => 3
best hotels in => 3
the best hotels => 3
1 2 3 => 2
2 3 4 => 2
3 4 5 => 2
4 5 6 => 2
La Tour is => 2
Birmingham hotels go => 2
Website Four Words :
us on 0121 718 => 6
on 0121 718 8000 => 6
call us on 0121 => 6
you have selected too => 5
Unfortunately you have selected => 5
have selected too many => 5
selected too many occupants => 5
many occupants Please call => 5
too many occupants Please => 5
1 Unfortunately you have => 5
Infants 0 1 Unfortunately => 5
(512yrs) Children 0 1 => 5
2 (512yrs) Children 0 => 5
Children 0 1 2 => 5
1 2 (04yrs) Infants => 5
(04yrs) Infants 0 1 => 5
2 (04yrs) Infants 0 => 5
occupants Please call us => 5
Please call us on => 5
your requirements and we => 5
discuss your requirements and => 5
requirements and we will => 5
and we will do => 5
will do our best => 5
we will do our => 5
to discuss your requirements => 5
8000 to discuss your => 5
best to accommodate you => 5
1 2 (512yrs) Children => 5
our best to accommodate => 5
0121 718 8000 to => 5
718 8000 to discuss => 5
do our best to => 5
Adults 1 2 (512yrs) => 5
to accommodate you Room => 4
of the best hotels => 3
best hotels in Birmingham => 3
one of the best => 3
4 star hotel Birmingham => 3
the best hotels in => 3
2 3 4 5 => 2
Hotel La Tour is => 2
1 2 3 4 => 2
new Birmingham hotels go => 2
3 4 5 6 => 2

Total Number of Links on the Webpage

The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.

Website Total Links : 55

How many of these Links are Unique

Website Unique Links : 41
Website All Unique Links :
/css/style.css
/css/ui/jquery-ui-1.8.17.custom.css
/fancybox/jquery.fancybox-1.3.4.css
http://hotel-latour.co.uk/
http://hotel-latour.co.uk/rooms/
http://hotel-latour.co.uk/rooms/city-rooms
http://hotel-latour.co.uk/rooms/executive-rooms
http://hotel-latour.co.uk/rooms/superior
http://hotel-latour.co.uk/rooms/suites
http://hotel-latour.co.uk/restaurant/
http://hotel-latour.co.uk/bar/
http://hotel-latour.co.uk/coffee-shop/
http://hotel-latour.co.uk/meetings-and-conferences/
#
http://hotel-latour.co.uk/location/
http://blog.hotel-latour.co.uk/
http://hotel-latour.co.uk/contact-us/
http://hotel-latour.co.uk/offers/
https://bookings.hotel-latour.co.uk
http://dining.hotel-latour.co.uk/Select.aspx
/
christmas/
http://bookings.hotel-latour.co.uk/booking.css
/meetings-and-conferences/
/rooms/
/restaurant/
/location/
/bar/
/coffee-shop/
http://hotel-latour.co.uk/privacy-policy.php
http://hotel-latour.co.uk/terms-and-conditions.php
http://hotel-latour.co.uk/site-map.php
http://hotel-latour.co.uk/accessibility.php
http://blog.hotel-latour.co.uk/recruitment/
http://www.facebook.com/pages/Hotel-La-Tour/156238364467022
http://twitter.com/#!/Hotel_LaTour
http://www.linkedin.com/company/2339739
http://www.cube3marketing.com/digital/
http://www.cube3marketing.com/digital/website-development/
http://www.wearecube3.com
/new-years-eve/


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This free SEO tool has been provided to give you an understanding of what information Google can find relating to your website. There are many other parts of a websites SEO that need to be looked at.

On Page SEO

On page SEO is the name given to the physical content of your website and this looks at content quality. The words on the website should be fresh not copied from another website. The website should engage with the users and the overall result of improving this will mean users will spend more time on the website and Google monitors the users experience.

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Off Page SEO is relating to trust and physical location and all this places a part in the overall ranking of a website. High quality links from websites in the same sector will create trust and pass power which will increase Google page rank and authority.

Social media reputation and sharing is an important part of a websites off page SEO.

The hosting server you use which be in a data centre with an IP range which can tell Google the location of the website and this is a small part of the Google algorithm.

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