lastminute.com

FREE Website SEO Audit Report for lastminute.com

We fetched SEO Data for lastminute.com : 07:01:50 AM - Tue, 13 May 2014
Perform a REFRESH

The Title TAG for this website is : lastminute.com | Book cheap last minute travel deals
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name

The Title should be coded as follows:

Is the Title TAG Important?

The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-

The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.

Where does Google use the Title TAG?

If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-

In Google you can see the title tag as the top line of information above the website URL which appears in all search results.

The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.

If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.

If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.

Website Description : lastminute.com offers amazing late travel deals. Huge savings on hotels, flights, holidays, city breaks, theatre tickets & spa. Book online now & save!

SEO best practice : The description should be between 150 and 160 characters.

It is recommened to include you keywords in the description for each page but this should be written for humans.

The Description Meta Tag should be coded as follows:

The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.

Where does the meta description appear in Google?

Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under www.chameleonwebservices.co.uk

Avoid Duplicate Meta description Tags

The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.

Meta TAG Keywords

Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.

Website Keywords : Travel, flights, tickets, holidays, city breaks, ski, hotels, car hire, cruise, entertainment, theatre, restaurants, lastminute.com, last minute

Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.

The Keywords Meta Tag should be coded as follows:

Ensure that you have coded your meta data for the keywords as above.

Website IP Address

The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.

Website IP : 23.214.148.159

You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.

Hosting Server Information

Website Server Info:
HTTP/1.0 200 OK
Server: DCache:dcacheedge005
X-Server: DCache:dcacheedge005
X-Server: DCache:dcacheedge005
Ruid: U3HDOAocQ2MAAHGoANcAAEAx
Pci-Check-Required: TRUE
Cache-Control: max-age=300
Content-Type: text/html;charset=UTF-8
X-Cache-Lookup: HIT from dcacheparent001:3129
X-Cache-Lookup: HIT from dcacheedge005:3129
RequestUID: U3HDYAocQ2MAAHGl-gIAABAl
Date: Tue, 13 May 2014 07:01:52 GMT
Connection: close
Set-Cookie: TLTSID=7619B16ADA6C10DA5D03801DBA234E59; Path=/; Domain=.lastminute.com
Set-Cookie: TLTUID=7619B16ADA6C10DA5D03801DBA234E59; Path=/; Domain=.lastminute.com; Expires=Tue, 13-05-2024 07:01:52 GMT
Set-Cookie: THROTTL3=0; path=/; domain=www.lastminute.com
Set-Cookie: partnerId=0; path=/; domain=www.lastminute.com
Set-Cookie: TLTSID=7619E55EDA6C10DA5DC3BD8877FAA807; Path=/; Domain=.lastminute.com
Set-Cookie: TLTUID=7619E55EDA6C10DA5DC3BD8877FAA807; Path=/; Domain=.lastminute.com; Expires=Tue, 13-05-2024 07:01:52 GMT
Set-Cookie: partnerId=0; path=/; domain=www.lastminute.com

Google Page Rank

The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about Google Page Rank click here

Website Page Rank : 6

Alexa Rank of Website

Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.

Website Alexa Rank: 3336

Website Age

The age of a website is an important factor in Google's eyes. Google does not provide a page rank score until the website is over 6 months old.

Website Registered Since : 02-sep-1998

Keyword Optimisation

The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:

Website Single Words :
1 => 60
4 => 35
3 => 34
2 => 32
holidays => 27
breaks => 27
city => 24
hotels => 23
10 => 22
5 => 20
11 => 18
8 => 18
7 => 18
6 => 18
12 => 18
9 => 18
child => 16
<1 => 16
Breaks => 13
Hotels => 12
to => 11
the => 10
Holidays => 10
City => 9
on => 8
and => 8
of => 7
London => 7
Our => 7
lastminutecom => 6
From => 6
UK => 6
our => 5
in => 5
site => 5
us => 5
Theatre => 5
Flights => 5
(012) => 4
Cheap => 4
Paris => 4
Room => 4
offers => 4
Adults => 4
Dubai => 4
More => 4
Top => 4
a => 4
New => 4
ages => 4
Children's => 4
Flight => 4
Hotel => 4
York => 4
Children => 4
0 => 4
from => 4
Book => 4
your => 4
Travel => 4
Spa => 4
Barcelona => 3
Marrakech => 3
Dublin => 3
Rome => 3
Edinburgh => 3
Las => 3
Florence => 3
Istanbul => 3
Vegas => 3
Venice => 3
No => 3
25 => 3
24 => 3
Restaurants => 3
tickets => 3
20 => 3
out => 3
spa => 3
Budapest => 3
0800 => 3
Call => 3
deals => 3
Amsterdam => 3
May => 3
cookies => 3
Palma => 3
Less => 3
best => 3

Website Double Words :
1 2 => 27
2 3 => 26
3 4 => 26
city breaks => 24
4 5 => 18
9 10 => 17
10 11 => 17
8 9 => 17
11 12 => 17
7 8 => 17
5 6 => 17
6 7 => 17
<1 1 => 16
12 child => 12
City Breaks => 9
child 1 => 4
child 2 => 4
1 <1 => 4
ages child => 4
(012) 0 => 4
2 <1 => 4
Adults 1 => 4
4 Children => 4
Children (012) => 4
4 Children's => 4
Children's ages => 4
child 3 => 4
4 <1 => 4
child 4 => 4
3 <1 => 4
New York => 4
12 Room => 3
Las Vegas => 3

Website Triple Words :
1 2 3 => 26
2 3 4 => 25
3 4 5 => 17
8 9 10 => 16
9 10 11 => 16
7 8 9 => 16
<1 1 2 => 16
10 11 12 => 16
5 6 7 => 16
6 7 8 => 16
4 5 6 => 16
11 12 child => 12
2 <1 1 => 4
child 2 <1 => 4
12 child 2 => 4
12 child 3 => 4
child 3 <1 => 4
child 4 <1 => 4
12 child 4 => 4
3 <1 1 => 4
1 <1 1 => 4
child 1 <1 => 4
4 Children (012) => 4
3 4 Children => 4
Adults 1 2 => 4
Children (012) 0 => 4
(012) 0 1 => 4
ages child 1 => 4
Children's ages child => 4
3 4 Children's => 4
4 <1 1 => 4
4 Children's ages => 4
11 12 Room => 3
3 nts dep => 2
Breaks 3 nts => 2
City Breaks 3 => 2
changing your settings => 2
London Hotels Tonight => 2
on 0800 093 => 2
4 Hotel From => 2
Flight 4 Hotel => 2
Join the conversation => 2
No added fees => 2
Top Secret Hotels => 2
added fees on => 2
lastminutecom credit card => 2
fees on selected => 2
on selected shows => 2

Website Four Words :
1 2 3 4 => 25
2 3 4 5 => 17
5 6 7 8 => 16
3 4 5 6 => 16
6 7 8 9 => 16
8 9 10 11 => 16
9 10 11 12 => 16
<1 1 2 3 => 16
7 8 9 10 => 16
4 5 6 7 => 16
10 11 12 child => 12
2 <1 1 2 => 4
child 2 <1 1 => 4
12 child 2 <1 => 4
11 12 child 2 => 4
11 12 child 3 => 4
child 3 <1 1 => 4
child 4 <1 1 => 4
12 child 4 <1 => 4
11 12 child 4 => 4
3 <1 1 2 => 4
12 child 3 <1 => 4
Adults 1 2 3 => 4
1 <1 1 2 => 4
2 3 4 Children's => 4
child 1 <1 1 => 4
Children's ages child 1 => 4
4 Children's ages child => 4
(012) 0 1 2 => 4
4 <1 1 2 => 4
2 3 4 Children => 4
3 4 Children (012) => 4
4 Children (012) 0 => 4
Children (012) 0 1 => 4
3 4 Children's ages => 4
ages child 1 <1 => 4
10 11 12 Room => 3
added fees on selected => 2
fees on selected shows => 2
Flight 4 Hotel From => 2
No added fees on => 2
City Breaks 3 nts => 2
Breaks 3 nts dep => 2

Total Number of Links on the Webpage

The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.

Website Total Links : 207

How many of these Links are Unique

Website Unique Links : 182

Website All Unique Links :
http://cdn.travelpn.com.edgesuite.net/lmn/s/cap.prod.2.6228/sandwich.css
http://www.lastminute.com/
http://cdn.lastminute.com/site/frontier.css?skin=engb.lastminute.com§ion=main&cssname=core
http://cdn.lastminute.com/site/frontier.css?skin=engb.lastminute.com§ion=main&cssname=directory
http://cdn.lastminute.com/site/frontier.css?skin=engb.lastminute.com§ion=main&cssname=adcampaign_2013
http://cdn.lastminute.com/site/frontier.css?skin=engb.lastminute.com§ion=main&cssname=adcampaign_searchform_2013
http://cdn.lastminute.com/site/apple_touch_icon.png?skin=engb.lastminute.com
https://plus.google.com/112486104834932730851
http://cdn.lastminute.com/site/favicon.ico?skin=engb.lastminute.com
http://dm.travelocity.com/click.ng/site=lastminuk&adsize=468x60&cat=None&area=homepage&tile=GB0979909777900&locale=en&random=345294451158184?
/
http://uk.custhelp.com/cgi-bin/uk.cfg/php/enduser/home.php?p_sid=&prod_lvl1=50&prod_lvl2=60&p_prods=50%2C60&p_pv=2.60
/site/help/your-account/homepage.html
/site/search/ukRebrand_homepage.html
#
http://www.lastminute.com/hotels/
/site/travel/holidays/citybreaks/
/site/travel/flights/
http://holidays.lastminute.com
http://dm.travelocity.com/event.ng/Type=click&FlightID=212233&AdID=272942&TargetID=19885&Segments=13200,4118&Targets=19885&Values=9840,6606&RawValues=&Redirect=http://www.ourcruises.co.uk/
http://www.carhire.lastminute.com/
/site/entertainment/healthandbeauty/
/site/entertainment/theatre/
/site/entertainment/restaurants/
/site/entertainment/
/site/lifestyle/experiences
http://www.lastminute.com/city-breaks/istanbul.html?intcmp=mainhpb_flash_1_dp_istanbul_merch
http://www.lastminute.com/hotels/top-secret.html?intcmp=mainhpb_top_1_hotels_topsecret_merch
http://www.lastminute.com/city-breaks/british-airways.html?intcmp=mainhpb_top_2_dp_britishairways_merch
http://www.lastminute.com/trips/hotellist/list?configId=S72722479&city=London&numRooms=1&guestCounts=2&guestCodes=ADULT&checkInDateVariable=t&stayNights=1&path=hotels&intcmp=mainhpb_mostsearched1_1_hotels_londontonight_gt
http://www.lastminute.com/hotels/promos/last-minute-deals.html?intcmp=mainhpb_mostsearched1_2_hotels_lastminute_merch
http://www.lastminute.com/trips/hotellist/list?configId=S72722479&city=Paris%2C+France&numRooms=1&guestCounts=2&guestCodes=ADULT&checkInDateVariable=nFri&stayNights=2&intcmp=mainhpb_mostsearched1_3_hotels_parisweekend_product
http://www.lastminute.com/site/deals/bank-holiday.html?CATEGORY=dp&searchType=basic&intcmp=mainhpb_mostsearched1_4_dp_maybankholiday_merch
http://www.lastminute.com/trips/packaging/list/flightInternal?srchSnr=0&subAgent=DGT&adultsRoom1=2&retMo=2014-5&retDy=26&adultsRoom3=0&guestCounts=2&adultsRoom2=0&timeZone=Europe%2FLondon&depDy=22&depAp=London%2C+United+Kingdom+-+All+airports+%28LON%29&guestCodes=ADULT&numRooms=1&childrenRoom2=0&childrenRoom3=0&srchAdt=2&acArrValues=DXB|All+airports|Dubai||United+Arab+Emirates|AE|100AE-0100%2C25.25817%2C55.30472&room2ChildAge1=-1&path=packaging&polygonId=100AE-0000&room2ChildAge2=-1&room2ChildAge3=-1&childrenRoom1=0&pTxId=1577170&drctTrip=false&room3ChildAge1=-1&room3ChildAge2=-1&acDepValues=LON|All+airports|London||United+Kingdom|GB|102GB-0100%2C51.50853%2C-0.12574&depMo=2014-5&room3ChildAge3=-1&numLegs=2&srchChld=0&arrAp=Dubai%2C+United+Arab+Emirates+-+All+airports+%28DXB%29&configId=S72722479&room1ChildAge3=-1&room1ChildAge2=-1&room1ChildAge1=-1&cabins=X&srchInf=0&intcmp=mainhpb_mostsearched1_5_dp_dubai_gt
http://www.lastminute.com/trips/packaging/list/flightInternal?srchSnr=0&adultsRoom1=2&retMo=2014-6&retDy=11&adultsRoom3=0&guestCounts=2&adultsRoom2=0&timeZone=Europe%2FLondon&depDy=8&depAp=London%2C+United+Kingdom+-+All+airports+%28LON%29&guestCodes=ADULT&numRooms=1&childrenRoom2=0&childrenRoom3=0&srchAdt=2&acArrValues=VCE|Venice|Venice||Italy&room2ChildAge1=-1&path=packaging&room2ChildAge2=-1&room2ChildAge3=-1&childrenRoom1=0&pTxId=1577706&room3ChildAge1=-1&room3ChildAge2=-1&acDepValues=LON|All+airports|London||United+Kingdom|GB|102GB-0100%2C51.50853%2C-0.12574&depMo=2014-6&room3ChildAge3=-1&numLegs=2&srchChld=0&arrAp=vce&configId=S72722479&room1ChildAge3=-1&room1ChildAge2=-1&room1ChildAge1=-1&srchInf=0&intcmp=mainhpb_mostsearched1_6_dp_venice_gt
http://www.lastminute.com/site/entertainment/theatre/event-product.html?eventID=926369972-1&intcmp=mainhpb_mostsearched2_1_theatre_MF2014ushers_product
http://spa.lastminute.com/offers/type-spa-break/?intcmp=mainhpb_mostsearched2_2_theatre_spabreaks_merch
http://www.lastminute.com/site/entertainment/theatre/event-product.html?eventID=919154253-1&intcmp=mainhpb_mostsearched2_1_theatre_mormon_product
http://www.lastminute.com/site/entertainment/theatre/wicked.html?intcmp=mainhpb_mostsearched2_4_theatre_wicked_merch
http://www.lastminute.com/site/entertainment/theatre/event-product.html?eventID=927316827-1&intcmp=mainhpb_mostsearched2_5_theatre_allmysons_product
http://www.lastminute.com/theatre/top-10.html?intcmp=mainhpb_mostsearched2_6_theatre_top10_merch
http://holidays.lastminute.com/last-second-deals.htm?intcmp=mainhpb_bottom_1_holidays_lastsecond_merch
http://www.lastminute.com/site/entertainment/theatre/?intcmp=mainhpb_bottom_2_theatre_theatre_merch
http://www.lastminute.com/site/entertainment/healthandbeauty/?intcmp=mainhpb_bottom_2_spa_spa_merch
http://www.lastminute.com/site/lifestyle/experiences/?intcmp=mainhpb_bottom_3_experiences_experiences_merch
/?CATEGORY=hotels&searchType=basic
/?CATEGORY=city_breaks&searchType=basic
/?CATEGORY=flights&searchType=basic
/?CATEGORY=eurostar&searchType=basic
/?CATEGORY=dp&searchType=basic
/?CATEGORY=entertainment&searchType=basic
/?CATEGORY=holidays&searchType=basic
/?CATEGORY=spa&searchType=basic
http://dm.travelocity.com/event.ng/Type=click&FlightID=115817&AdID=155290&TargetID=19885&Segments=13200,4118&Targets=19885&Values=9840,6606&RawValues=&Redirect=http://www.hotelplanner.com/?sc=Lastminute&locale=en_UK
http://www.lastminute.com/site/travel/hotels/group_bookings.html
http://dm.travelocity.com/click.ng/site=lastminuk&adsize=300x250&cat=None&area=homepage&tile=GB0979909777900&locale=en&random=345294451158184?
https://www.facebook.com/lastminute.com
https://twitter.com/lastminute_com
https://plus.google.com/b/112486104834932730851/112486104834932730851/posts
http://blog.lastminute.com/
http://dm.travelocity.com/event.ng/Type=click&FlightID=154982&AdID=201028&TargetID=19885&Segments=13200,4118&Targets=19885&Values=9840,6606&RawValues=&Redirect=http://creditcard.lastminute.com//
http://www.lastminute.com/site/travel/hotels/deals/london.html
http://www.lastminute.com/hotels/manchester.html
http://www.lastminute.com/hotels/brighton.html
http://www.lastminute.com/hotels/amsterdam.html
http://www.lastminute.com/hotels-d3942-Paris-hotels
http://www.lastminute.com/hotels-d8613-new%20york%20city-hotels
http://www.lastminute.com/hotels/dubai.html
http://www.lastminute.com/site/promo-redirect.html?linkCat=hp
http://www.lastminute.com/hotels-d8227-Dublin-hotels
http://www.lastminute.com/hotels/edinburgh.html
http://www.lastminute.com/hotels-d6111-Cardiff-hotels
http://www.lastminute.com/hotels/barcelona.html
http://www.lastminute.com/hotels-d9803-Rome-hotels
http://www.lastminute.com/hotels-d4980-las-vegas-hotels
http://www.lastminute.com/hotels-d541-hong-kong-hotels
http://www.lastminute.com/hotels-d9683-florence-hotels
www.lastminute.com/hotels/istanbul.html
http://www.lastminute.com/hotels-d276-marrakech-hotels
http://www.lastminute.com/hotels-d2333-budapest-hotels
http://www.lastminute.com/hotels/palma-de-mallorca.html
/site/travel/holidays/amsterdam.html
/site/travel/holidays/barcelona.html
/site/travel/holidays/berlin.html
/site/travel/holidays/dubai.html
/site/travel/holidays/dublin.html
/site/travel/holidays/las-vegas.html
/site/travel/holidays/lisbon.html
/site/travel/holidays/madrid.html
/site/travel/holidays/new-york.html
/site/travel/holidays/paris.html
/site/travel/holidays/prague.html
/site/travel/holidays/rome.html
/site/travel/holidays/venice.html
/site/travel/holidays/florence.html
/site/travel/holidays/istanbul.html
/site/travel/holidays/marrakech.html
/site/travel/holidays/budapest.html
/site/travel/holidays/palma.html
http://www.lastminute.com/holidays/singapore.html
http://www.lastminute.com/holidays/jersey.html
http://www.lastminute.com/holidays/edinburgh.html
http://www.lastminute.com/holidays/los-angeles.html
http://www.lastminute.com/holidays/miami.html
http://www.lastminute.com/holidays/nice.html
http://www.lastminute.com/holidays/bangkok.html
http://www.lastminute.com/holidays/milan.html
/site/travel/holidays/citybreaks/amsterdam.html
/site/travel/holidays/citybreaks/barcelona.html
/site/travel/holidays/citybreaks/berlin.html
/site/travel/holidays/citybreaks/dubai.html
/site/travel/holidays/citybreaks/dublin.html
/site/travel/holidays/citybreaks/las-vegas.html
/site/travel/holidays/citybreaks/lisbon.html
/site/travel/holidays/citybreaks/madrid.html
/site/travel/holidays/citybreaks/new-york.html
/site/travel/holidays/citybreaks/paris.html
/site/travel/holidays/citybreaks/prague.html
/site/travel/holidays/citybreaks/rome.html
/site/travel/holidays/citybreaks/venice.html
/site/travel/holidays/citybreaks/florence.html
/site/travel/holidays/citybreaks/istanbul.html
/site/travel/holidays/citybreaks/marrakech.html
/site/travel/holidays/citybreaks/budapest.html
/site/travel/holidays/citybreaks/palma.html
http://www.lastminute.com/city-breaks/edinburgh.html
http://www.lastminute.com/city-breaks/bruges.html
http://www.lastminute.com/city-breaks/vienna.html
http://www.lastminute.com/city-breaks/krakow.html
http://www.lastminute.com/city-breaks/boston.html
http://www.lastminute.com/city-breaks/copenhagen.html
/site/travel/holidays/citybreaks/best_citybreak_deals.html
http://lastminute.raileasy.co.uk/
/site/travel/holidays/citybreaks/weekend-break-browser.html
http://www.lastminute.com/hotels/top-secret.html
http://www.lastminute.com/site/travel/hotels/cheap-hotels.html
http://www.lastminute.com/site/travel/flights
https://www.magroup-online.com/lmn/gb?restart=
http://www.bookdirectrooms.com/lastminute
http://dm.travelocity.com/click.ng/site=lastminuk&adsize=728x90&cat=None&area=homepage&tile=GB0979909777900&locale=en&random=345294451158184?
http://uk.custhelp.com/app/home/p/50,60/search/1
http://uk.custhelp.com/ci/documents/detail/5/112
http://www.lastminute.com
/site/help/about_us/about-us.html
/site/help/jobs/jobs.html
http://www.linkedin.com/company/lastminute.com
/site/help/affiliates/affiliate.html
http://uk.custhelp.com/cgi-bin/uk.cfg/php/enduser/home.php?p_sid=oHjKOUvj&p_accessibility=&p_redirect=&p_lva=4180&p_sp=cF9zcmNoPTEmcF9zb3J0X2J5PSZwX2dyaWRzb3J0PSZwX3Jvd19jbnQ9MTUsMTUmcF9wcm9kcz0xMDkxLDEwOTImcF9jYXRzPSZwX3B2PTIuMTA5MiZwX2N2PSZwX3BhZ2U9Mg**&p_li=&prod_lvl1=1091&prod_lvl2=1092&p_prods=1091%2C1092&p_pv=2.1092
/site/main/advertise_with_us.html
/site/help/your-account/newsletter.html
/site/help/site-map.html
/site/travel/hotels/
/site/travel/hotels/cheap-hotels.html
http://www.lastminute.com/hotels-d10073-london-hotels
/site/travel/hotels/destinations/uk.html
/site/travel/hotels/deals/top-secret.html
/site/travel/packaging/eurostar/homepage.html
/site/travel/flights/flight-tickets.html?DPAAP=new+york
http://restaurants.lastminute.com/london?m=72&intcmp=restaurantsregional_menu_1_restaurants_london_product
/site/lifestyle/experiences/afternoon-tea.html
http://holidays.lastminute.com/
http://holidays.lastminute.com/egypt-holiday-deals.htm
http://holidays.lastminute.com/spain/tenerife-holidays.htm
http://holidays.lastminute.com/ski-holiday-deals.htm
/site/entertainment/healthandbeauty/spa_breaks.html
http://www.travelocity.co.uk
http://www.holidayautos.co.uk
http://www.carhire4less.co.uk
http://www.travelocity-business.co.uk
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