lon.ac.uk

FREE Website SEO Audit Report for lon.ac.uk

We fetched SEO Data for lon.ac.uk : 06:14:22 AM - Fri, 23 Nov 2012
Perform a REFRESH

The Title TAG for this website is : University of London: Home
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name

The Title should be coded as follows:

Is the Title TAG Important?

The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-

The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.

Where does Google use the Title TAG?

If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-

In Google you can see the title tag as the top line of information above the website URL which appears in all search results.

The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.

If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.

If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.

Website Description : The University of London was founded 175 years ago and is the largest University in the United Kingdom.It consists of 19 self governing Colleges and 10 other smaller specialist research Institutes.All students from all the Colleges and Institutes are also

SEO best practice : The description should be between 150 and 160 characters.

It is recommened to include you keywords in the description for each page but this should be written for humans.

The Description Meta Tag should be coded as follows:

The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.

Where does the meta description appear in Google?

Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under www.chameleonwebservices.co.uk

Avoid Duplicate Meta description Tags

The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.

Meta TAG Keywords

Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.

Website Keywords : university, london, uk, university of london

Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.

The Keywords Meta Tag should be coded as follows:

Ensure that you have coded your meta data for the keywords as above.

Website IP Address

The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.

Website IP : 128.86.130.195

You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.

Hosting Server Information

Website Server Info:
HTTP/1.1 200 OK
Date: Fri, 23 Nov 2012 06:14:22 GMT
Server: Apache
Set-Cookie: fe_typo_user=45fc77bcb877dcf5369a255288365c6c; path=/
Cache-Control: private
Vary: Accept-Encoding
Connection: close
Content-Type: text/html;charset=utf-8

Google Page Rank

The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about Google Page Rank click here

Website Page Rank : 7

Alexa Rank of Website

Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.

Website Alexa Rank: 173710

Keyword Optimisation

The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:

Website Single Words :
of => 43
and => 21
University => 17
London => 17
the => 13
a => 11
in => 8
to => 8
from => 6
The => 5
Careers => 5
School => 5
Colleges => 4
pa => 4
Institute => 4
students => 4
& => 4
incl => 3
for => 3
39146 => 3
Students => 3
2012 => 3
170000 => 3
LW => 3
at => 3
an => 3
LondonThe => 3

Website Double Words :
of London => 14
University of => 13
School of => 5
to the => 5
Colleges and => 4
incl LW => 3
pa incl => 3
the University => 3
The University => 3
of LondonThe => 3

Website Triple Words :
University of London => 7
University of LondonThe => 3
the University of => 3
The University of => 3
pa incl LW => 3
to the University => 2
John Milton as => 2
as a theorist => 2
Milton as a => 2
theorist of liberty => 2
Colleges and Institutes => 2
Mary University of => 2
Colleges and 10 => 2
of Economics and => 2
a theorist of => 2
over 170000 students => 2
Creighton lecture John => 2
of London International => 2
of London has => 2
lecture John Milton => 2
The Careers Group => 2
School of Economics => 2
community of over => 2
a community of => 2
of over 170000 => 2

Website Four Words :
The University of London => 3
the University of London => 3
Milton as a theorist => 2
School of Economics and => 2
as a theorist of => 2
John Milton as a => 2
of over 170000 students => 2
Creighton lecture John Milton => 2
University of London has => 2
to the University of => 2
community of over 170000 => 2
lecture John Milton as => 2
a theorist of liberty => 2
a community of over => 2

Total Number of Links on the Webpage

The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.

Website Total Links : 127

How many of these Links are Unique

Website Unique Links : 106

Website All Unique Links :
http://www.london.ac.uk/
typo3temp/stylesheet_bbd0ff5061.css?1345474323
fileadmin/resources/uol-templates-2012/css/general.css
3.html
aboutus.html
students.html
colleges_institutes.html
business.html
2562.html
media.html
http://london.ac.uk
facebook.html
twitter.html
podcast.html
rss.html
2268.html
student_services.html
non_degree.html
accom.html
events.html
2380.html
2381.html
2382.html
2383.html
2384.html
2385.html
2386.html
2387.html
2388.html
2389.html
2390.html
2391.html
2392.html
2393.html
2394.html
2395.html
2396.html
2398.html
2399.html
2400.html
2896.html
2401.html
coursesearch.html
http://www.ioe.ac.uk/newsEvents/80314.html
2595.html
5302.html
http://events.history.ac.uk/event/show/7107
http://www.sas.ac.uk/about-us/news/research-published-susan-williams-results-new-international-inquiry-death-un-secretary
http://ig29.i-grasp.com/fe/tpl_universityoflondon01.asp
http://ig29.i-grasp.com/fe/tpl_universityoflondon01.asp?s=BclNkQVsFdUGlIiUda&jobid=91056,4536768733&key=87709378&c=025602473498&pagestamp=serdohnnkmufgvvils
http://ig29.i-grasp.com/fe/tpl_universityoflondon01.asp?s=EXgIfLQnAyPBgDdPyv&jobid=90345,2369486182&key=87709378&c=025602473498&pagestamp=selncmqyvyewafkkas
http://ig29.i-grasp.com/fe/tpl_universityoflondon01.asp?s=PyAxDIfSqHTyVvHqn&jobid=90760,8723714702&key=87335871&c=122135575187&pagestamp=sefuoembzpcqykrdfh
http://ig29.i-grasp.com/fe/tpl_universityoflondon01.asp?s=VeGdJOlYwNZeBbNwt&jobid=90764,4898235947&key=87335871&c=122135575187&pagestamp=semmykgedrhorsdfjg
3426.html
vice_chancellor.html
coo.html
5.html
structure.html
305.html
972.html
4371.html
3156.html
history.html
953.html
university_admin.html
faqs.html
2899.html
contact.html
undergraduate.html
postgraduate.html
distance_learning.html
alumni.html
216.html
ps.html
rs.html
2589.html
careersgroup.html
conference.html
printing.html
2602.html
2894.html
185.html
190.html
297.html
bs.html
2597.html
news.html
press.html
40.html
3437.html
m.html
jobs.html
2586.html
4109.html
4108.html
2572.html
staffdevelopment.html
intranet.html
4900.html
map.html
sitemap.html
accessibility.html
foi.html
privacyandcookies.html
disclaimer.html
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