lookersplc.com

FREE Website SEO Audit Report for lookersplc.com

We fetched SEO Data for lookersplc.com : 04:56:03 PM - Mon, 25 Mar 2013
Perform a REFRESH

The Title TAG for this website is : Lookers PLC | Lookers Corporate
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name

The Title should be coded as follows:

Is the Title TAG Important?

The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-

The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.

Where does Google use the Title TAG?

If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-

In Google you can see the title tag as the top line of information above the website URL which appears in all search results.

The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.

If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.

If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.

Website Description : Lookers plc is a leading automotive retailer and distributor in the UK. With a vast number of dealerships covering the top franchises and spanning the UK, we can offer something to suit all requirements.

SEO best practice : The description should be between 150 and 160 characters.

It is recommened to include you keywords in the description for each page but this should be written for humans.

The Description Meta Tag should be coded as follows:

The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.

Where does the meta description appear in Google?

Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under www.chameleonwebservices.co.uk

Avoid Duplicate Meta description Tags

The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.

Meta TAG Keywords

Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.

Website Keywords : lookers corporate,lookers business

Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.

The Keywords Meta Tag should be coded as follows:

Ensure that you have coded your meta data for the keywords as above.

Website IP Address

The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.

Website IP : 46.137.102.190

You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.

Hosting Server Information

Website Server Info:
HTTP/1.1 200 OK
Date: Mon, 25 Mar 2013 16:56:03 GMT
Server: Apache/2.2.17 (Fedora)
X-Powered-By: PHP/5.3.8
Set-Cookie: PHPSESSID=ak5o3t6gfvesevtse0vnd4jrv7; path=/
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0
Pragma: no-cache
Set-Cookie: nd8=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; path=/; domain=www.lookersplc.com; httponly
Set-Cookie: nd8=321679; expires=Fri, 11-Sep-2015 16:56:03 GMT; path=/; domain=www.lookersplc.com; httponly
P3p: CP="CAO PSA OUR"
Vary: Accept-Encoding
Connection: close
Content-Type: text/html; charset=utf-8

Google Page Rank

The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about Google Page Rank click here

Website Page Rank : 3

Alexa Rank of Website

Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.

Website Alexa Rank: 7869486

Website Age

The age of a website is an important factor in Google's eyes. Google does not provide a page rank score until the website is over 6 months old.

Website Registered Since : 11-mar-2009

Keyword Optimisation

The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:

Website Single Words :
Lookers => 32
and => 25
the => 24
of => 20
to => 17
in => 12
for => 12
2012 => 12
plc => 9
Limited => 9
Group => 7
Interim => 6
ended => 6
are => 6
have => 5
Results => 5
we => 5
Turf => 5
Guild => 5
Year => 5
Awards => 5
Annual => 5
2011 => 4
30th => 4
June => 4
months => 4
(FRN => 4
Hurst => 4
December => 4
six => 4
Road => 4
Charles => 4
Stretford => 4
Registered => 4
Manchester => 4
M32 => 4
Motor => 4
0QH => 4
Chester => 4
England => 4
776 => 4
Number => 4
is => 4
The => 3
31 => 3
Report => 3
Company => 3
Care => 3
performance => 3
delivered => 3
Dealer => 3
logo => 3
increased => 3
download => 3
from => 3
a => 3
Management => 3
year => 3
Division => 3
Taggarts => 3
conditions => 3
Statement => 3

Website Double Words :
Lookers plc => 9
of the => 5
ended 30th => 4
months ended => 4
30th June => 4
six months => 4
Results for => 4
Charles Hurst => 4
Lookers Guild => 4
Limited (FRN => 4
England Number => 4
for six => 4
Registered in => 4
776 Chester => 4
Limited 776 => 4
Guild Awards => 4
Chester Road => 4
Road Stretford => 4
0QH Registered => 4
M32 0QH => 4
Manchester M32 => 4
in England => 4
Stretford Manchester => 4
and the => 4
Awards 2012 => 3
performance in => 3
Dealer of => 3
Care Dealer => 3
2012 Lookers => 3
Annual Report => 3
for the => 3
Management Statement => 3
Interim Management => 3
Turf Care => 3
the Lookers => 3
the year => 3
31 December => 3
Interim Results => 3
Lookers Group => 3

Website Triple Words :
Road Stretford Manchester => 4
ended 30th June => 4
months ended 30th => 4
Stretford Manchester M32 => 4
in England Number => 4
0QH Registered in => 4
Manchester M32 0QH => 4
Registered in England => 4
six months ended => 4
for six months => 4
Limited 776 Chester => 4
M32 0QH Registered => 4
776 Chester Road => 4
Chester Road Stretford => 4
Care Dealer of => 3
Turf Care Dealer => 3
Lookers Guild Awards => 3
Guild Awards 2012 => 3
Dealer of the => 3
Interim Management Statement => 3
Results for six => 3
Interim Results for => 3
Motor Group Limited => 2
Ended 31 December => 2
Lookers Motor Group => 2
Click here to => 2
to Lookers plc => 2
Motor Company Limited => 2
here to download => 2
The DuttonForshaw Motor => 2
30th June 2011 => 2
Lookers Birmingham Limited => 2
MB South Limited => 2
new and used => 2
Welcome to Lookers => 2
DuttonForshaw Motor Company => 2
Year' Interim Results => 2
2012 and we => 2
and we have => 2
in 2012 and => 2
performance in 2012 => 2
strong trading performance => 2
trading performance in => 2
we have now => 2
have now had => 2
years of increased => 2
of increased profits => 2
successive years of => 2
four successive years => 2
now had four => 2
had four successive => 2
another strong trading => 2
delivered another strong => 2
of the Year => 2
Awards 2012 Lookers => 2
Professional Turf Care => 2
30th June 2012 => 2
the Year' Interim => 2
Year Ended 31 => 2
Lookers Annual Report => 2
Annual Report 2012 => 2
to have delivered => 2
have delivered another => 2
pleased to have => 2
are pleased to => 2
the year ended => 2
of the Year' => 2
Golf and Turf => 2
for the year => 2

Website Four Words :
Registered in England Number => 4
Chester Road Stretford Manchester => 4
Stretford Manchester M32 0QH => 4
for six months ended => 4
0QH Registered in England => 4
M32 0QH Registered in => 4
Road Stretford Manchester M32 => 4
six months ended 30th => 4
Manchester M32 0QH Registered => 4
Limited 776 Chester Road => 4
776 Chester Road Stretford => 4
months ended 30th June => 4
Results for six months => 3
Turf Care Dealer of => 3
Lookers Guild Awards 2012 => 3
Care Dealer of the => 3
Interim Results for six => 3
Click here to download => 2
ended 30th June 2011 => 2
Guild Awards 2012 Lookers => 2
Year' Interim Results for => 2
the Year' Interim Results => 2
of the Year' Interim => 2
DuttonForshaw Motor Company Limited => 2
ended 30th June 2012 => 2
Welcome to Lookers plc => 2
Lookers Motor Group Limited => 2
Dealer of the Year => 2
Professional Turf Care Dealer => 2
Lookers Annual Report 2012 => 2
Year Ended 31 December => 2
2012 and we have => 2
and we have now => 2
have delivered another strong => 2
to have delivered another => 2
delivered another strong trading => 2
another strong trading performance => 2
in 2012 and we => 2
trading performance in 2012 => 2
strong trading performance in => 2
pleased to have delivered => 2
are pleased to have => 2
we have now had => 2
have now had four => 2
now had four successive => 2
The DuttonForshaw Motor Company => 2
had four successive years => 2
four successive years of => 2
successive years of increased => 2
years of increased profits => 2
performance in 2012 and => 2

Total Number of Links on the Webpage

The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.

Website Total Links : 84

How many of these Links are Unique

Website Unique Links : 66

Website All Unique Links :
/favicon.ico
/local/css/jquery-ui/jquery-ui-1.8.custom.css?v=1305721207
/local/css/global.css?v=1348745909
/local/css/home.css?v=1344933176
/local/css/print.css?v=1289527772
/local/css/macintosh.css
/local/css/ie6.css
/local/css/ie7.css
#rightCol
#primaryNav
/
/corporate-profile
/corporate-profile/history
/corporate-profile/directors
/lookers-group
/lookers-group/lookers
/lookers-group/charles-hurst
/lookers-group/taggarts
/lookers-group/parts-division
/lookers-group/agricultural-division
/lookers-group/leasingdivision
/lookers-group/lomond-group
/news
/news/interim-statement
/news/news-archive
/news/2010-year-end-trading
/news/guild
/news/annual-results-final-2010
/news/get-motoring-acquisition
/news/managementstatement
/news/interim2011
/news/newappointment
/news/parts-md
/news/golf-and-turf-acquisition
/news/annual-results-2011
/news/guild2011
/news/interim-management-may12
/news/fleet-financial-acquisition
/news/lomond-audi
/news/winners
/news/interim-results-2012
/news/golf-turf-awards
/news/guild-2012
/news/annual-report-2012
/careers
/contact
http://investors.lookersplc.com/
http://www.lookers.co.uk/
http://www.taggarts.co.uk/
http://www.lookerstradecentre.co.uk/
http://www.charleshurstgroup.co.uk/
http://www.lomondaudigroup.com
http://investors.lookersplc.com/share-price-chart
/upload/files/
/upload/files/Lookers
/upload/files/Lookers_Interim%20Report%202011.pdf
/privacy-policy
/sitemap
#container
http://www.gforces.co.uk
http://www.lookersplc.com/local/pdf/termsofbusiness.pdf
/terms-and-conditions
http://www.lookersplc.com/lookers-group/lomond-group
http://www.trusteddealers.co.uk/
http://www.motability.co.uk/main.cfm
http://www.motorcodes.co.uk/

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