FREE Website SEO Audit Report for

We fetched SEO Data for : 01:17:51 PM - Mon, 07 Jul 2014
Perform a REFRESH


Below is the detail relating to the information that we gathered from website.

This information is very important to be checked and then corrected if there are any problems found. This is only a summary report containing the basic important on-page SEO information required, if you would like a more indepth report please contact us.

Title Tag

The Title TAG for this website is : Research University | Purdue University
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name

SEO Opinion : The title is the correct length - GREAT

The Title should be coded as follows:

<title>Research University | Purdue University</title>

Is the Title TAG Important?

The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-

Website Title Tag

The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.

Where does Google use the Title TAG?

If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-

Website Title Tag in Google

In Google you can see the title tag as the top line of information above the website URL which appears in all search results.

The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.

If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.

If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.

Meta Tag Description

Website Description : Learn about Purdue University, a major research university located in Lafayette, Indiana known for discoveries in science, technology, engineering and more.

SEO best practice : The description should be between 150 and 160 characters.

It is recommened to include you keywords in the description for each page but this should be written for humans.

SEO Opinion : GOOD

The Description Meta Tag should be coded as follows:

<meta name="description" content="Learn about Purdue University, a major research university located in Lafayette, Indiana known for discoveries in science, technology, engineering and more. ">

The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.

Where does the meta description appear in Google?

Meta Description Tag in Google

Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under

Avoid Duplicate Meta description Tags

The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.

Meta TAG Keywords

Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.

Website Keywords : Purdue UniversijQueryty, Boilermakers, Boilers, West Lafayette, Indiana, United States, college, university, higher education, academics, technology, engineering, agriculture, health sciences, liberal arts, libraries, research, athletics, Ross-Ade Stadium

Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.

The Keywords Meta Tag should be coded as follows:

<meta name="keywords" content="Purdue UniversijQueryty, Boilermakers, Boilers, West Lafayette, Indiana, United States, college, university, higher education, academics, technology, engineering, agriculture, health sciences, liberal arts, libraries, research, athletics, Ross-Ade Stadium">

Ensure that you have coded your meta data for the keywords as above.

Website IP Address

The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.

Website IP :

You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.

Hosting Server Information

Website Server Info:
HTTP/1.1 200 OK
Date: Mon, 07 Jul 2014 13:17:53 GMT
Server: Apache
Cache-Control: no-cache
Expires: -1
Last-Modified: Thu, 03 Jul 2014 16:13:13 GMT
ETag: "10c874c-8e83-4fd4c491fb840"
Accept-Ranges: bytes
Content-Length: 36483
Connection: close
Content-Type: text/html
Set-Cookie: BIGipServer~WEB~pool_lppwebapa01.itap.purdue.edu_web=3170896394.0.0000; path=/

Google Page Rank

The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about Google Page Rank click here

Website Page Rank : 8

Alexa Rank of Website

Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.

Website Alexa Rank: 4605

Website Age

The age of a website is an important factor in Google's eyes. Google does not provide a page rank score until the website is over 6 months old.

Website Registered Since : 24-apr-1985

Keyword Optimisation

The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:

Website Single Words :
Purdue => 41
and => 16
to => 12
for => 11
Student => 9
Research => 9
University => 7
Center => 7
of => 7
Office => 6
Resources => 6
Programs => 6
News => 6
Global => 5
Graduate => 5
Opportunities => 5
the => 4
Admissions => 4
Students => 4
Campus => 4
Career => 4
Affairs => 4
Information => 4
Sports => 4
Undergraduate => 4
feeds => 4
Events => 4
Learning => 3
a => 3
Scholarships => 3
Youth => 3
International => 3
RSS => 3
Libraries => 3
Boilermaker => 3
Jump => 3
Network => 3
Website Double Words :
Purdue News => 5
Career Opportunities => 4
Purdue University => 4
Office of => 3
Center for => 3
to Purdue => 3
RSS feeds => 3
for Career => 3
Jump to => 3
Website Triple Words :
for Career Opportunities => 3
Center for Career => 3
Advance brings 'hyperbolic => 2
the world forward => 2
move the world => 2
brings 'hyperbolic metamaterials' => 2
closer to reality => 2
'hyperbolic metamaterials' closer => 2
to move the => 2
metamaterials' closer to => 2
education to move => 2
are looking to => 2
Who are looking => 2
Students Who are => 2
looking to use => 2
to use a => 2
Purdue education to => 2
a Purdue education => 2
use a Purdue => 2
System 'prints' precise => 2
'prints' precise drug => 2
RSS feeds Please => 2
feeds Please visit => 2
Please visit Purdue => 2
visit Purdue News => 2
Big Ten Network => 2
Financial Aid and => 2
Majors Graduate Programs => 2
Undergraduate Majors Graduate => 2
Aid and Scholarships => 2
Purdue News Service => 2
News Service for => 2
dosages tailored for => 2
drug dosages tailored => 2
precise drug dosages => 2
tailored for patients => 2
You Know Loeb => 2
Recreational Sports Center => 2
Office of the => 2
Know Loeb Fountain => 2
5 Students Who => 2
Did You Know => 2
among 5 Students => 2
Health and Fitness => 2
News RSS feeds => 2
Marketing and Media => 2
Purdue News RSS => 2
Cox is among => 2
is among 5 => 2
Perry Cox is => 2
Website Four Words :
Center for Career Opportunities => 3
a Purdue education to => 2
use a Purdue education => 2
Purdue education to move => 2
to move the world => 2
move the world forward => 2
to use a Purdue => 2
education to move the => 2
are looking to use => 2
is among 5 Students => 2
Cox is among 5 => 2
among 5 Students Who => 2
5 Students Who are => 2
Advance brings 'hyperbolic metamaterials' => 2
Students Who are looking => 2
looking to use a => 2
brings 'hyperbolic metamaterials' closer => 2
precise drug dosages tailored => 2
'prints' precise drug dosages => 2
drug dosages tailored for => 2
dosages tailored for patients => 2
You Know Loeb Fountain => 2
Did You Know Loeb => 2
System 'prints' precise drug => 2
Purdue News Service for => 2
metamaterials' closer to reality => 2
'hyperbolic metamaterials' closer to => 2
RSS feeds Please visit => 2
feeds Please visit Purdue => 2
visit Purdue News Service => 2
Please visit Purdue News => 2
Perry Cox is among => 2
Who are looking to => 2
Undergraduate Majors Graduate Programs => 2
Purdue News RSS feeds => 2
Financial Aid and Scholarships => 2

Total Number of Links on the Webpage

The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.

Website Total Links : 193

How many of these Links are Unique

Website Unique Links : 166
Website All Unique Links :



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This free SEO tool has been provided to give you an understanding of what information Google can find relating to your website. There are many other parts of a websites SEO that need to be looked at.

On Page SEO

On page SEO is the name given to the physical content of your website and this looks at content quality. The words on the website should be fresh not copied from another website. The website should engage with the users and the overall result of improving this will mean users will spend more time on the website and Google monitors the users experience.

The HTML coding of the website is an important part and you should ensure your coding is correct and the Titles, Description and Headers are all correctly coded and relevant. This FREE SEO tool shows this information for you.

The architecture of a website is important as this can increase the speed of the website which will have a positive effect on the crawl time and Google wants to crawl a website fast to reduce resources on the Google servers. The website URLS are also very important and should be SEO friendly.

Off Page SEO

Off Page SEO is relating to trust and physical location and all this places a part in the overall ranking of a website. High quality links from websites in the same sector will create trust and pass power which will increase Google page rank and authority.

Social media reputation and sharing is an important part of a websites off page SEO.

The hosting server you use which be in a data centre with an IP range which can tell Google the location of the website and this is a small part of the Google algorithm.

SEO Company

Chameleon Web Services is one of the leading UK SEO Companies with offices in Birmingham, Cheltenham, Dudley and London. If you require an SEO Consultant then please get in touch.

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