reed.co.uk
FREE Website SEO Audit Report for reed.co.uk
We fetched SEO Data for reed.co.uk : 10:18:57 AM - Sun, 13 Jan 2013
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FREE SEO WEBSITE REPORT FOR reed.co.uk
Below is the detail relating to the information that we gathered from reed.co.uk website.
This information is very important to be checked and then corrected if there are any problems found. This is only a summary report containing the basic important on-page SEO information required, if you would like a more indepth report please contact us.
Title Tag
The Title TAG for this website is : Jobs, Careers and Recruitment on the UK's #1 job site | reed.co.uk
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name
SEO Opinion : The title is the correct length - GREAT
The Title should be coded as follows:
<head>
<title>Jobs, Careers and Recruitment on the UK's #1 job site | reed.co.uk</title>
</head>
Is the Title TAG Important?
The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-
The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.
Where does Google use the Title TAG?
If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-
In Google you can see the title tag as the top line of information above the website URL which appears in all search results.
The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.
If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.
If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.
Meta Tag Description
Website Description : Find your next job from the 120,000 available, hire staff, or start a new qualification today - ♥ Mondays with reed.co.uk, the UK’s #1 job site.
SEO best practice : The description should be between 150 and 160 characters.
It is recommened to include you keywords in the description for each page but this should be written for humans.
SEO Opinion : GOOD
The Description Meta Tag should be coded as follows:
<head>
<meta name="description" content="Find your next job from the 120,000 available, hire staff, or start a new qualification today - ♥ Mondays with reed.co.uk, the UK’s #1 job site.">
</head>
The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.
Where does the meta description appear in Google?
Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under www.chameleonwebservices.co.uk
Avoid Duplicate Meta description Tags
The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.
Meta TAG Keywords
Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.
Website Keywords : Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.
The Keywords Meta Tag should be coded as follows:
<head>
<meta name="keywords" content="">
</head>
Ensure that you have coded your meta data for the keywords as above.
Website IP Address
The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.
Website IP : 217.64.230.225
You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.
Hosting Server Information
Website Server Info:
HTTP/1.1 200 OK
Cache-Control: private
Content-Type: text/html; charset=utf-8
Server: Microsoft-IIS/7.5
Set-Cookie: Reed_ASP.NET_SessionId=emw2qrpg4oknrvwwb1wi4dwr; path=/; HttpOnly
X-AspNetMvc-Version: 4.0
X-AspNet-Version: 4.0.30319
Set-Cookie: Reed_ASP.NET_SessionId=emw2qrpg4oknrvwwb1wi4dwr; path=/; HttpOnly
Set-Cookie: __RequestVerificationToken=hotSW7X_aZuKUk3ww9oMB-eeRcCZTdeEpYlWnGrimZXgNO6810tlTsczsZjXKRM60hyS4hoGqSwZYdwDUgy_NrYqKmYr-5fGvRQl6d5kUS0YHCExhTrPD4T2aHu4XE5ak_5X0A2; path=/; HttpOnly
X-Powered-By: ASP.NET
X-UA-Compatible: IE=Edge,chrome=1
Access-Control-Allow-Origin: *
Access-Control-Allow-Headers: Authorization
Access-Control-Allow-Methods: POST, GET, OPTIONS, PUT, DELETE
Date: Sun, 13 Jan 2013 10:18:56 GMT
Connection: close
Content-Length: 101797
Google Page Rank
The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about
Google Page Rank click here
Website Page Rank : 6
Alexa Rank of Website
Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.
Website Alexa Rank: 4379
Keyword Optimisation
The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:
Website Single Words : jobs => 89
in => 72
Jobs => 49
» => 16
& => 15
reedcouk => 7
Find => 6
job => 6
site => 5
Reed => 5
More => 4
to => 4
and => 4
England => 4
East => 4
1 => 4
saved => 4
a => 4
for => 3
2012 => 3
JavaScript => 3
Temporary => 3
your => 3
Contact => 3
Search => 3
Email => 3
us => 3
South => 3
West => 3
the => 3
Website Double Words :
Jobs in => 45
jobs in => 23
1 job => 4
Find a => 4
job site => 3
in South => 3
jobs » => 3
saved jobs => 3
Website Triple Words :
1 job site => 3
Jobs in South => 3
Jobs in East => 2
Jobs in North => 2
93 Jobs in => 2
UK's 1 job => 2
Email saved jobs => 2
Jobs in Czech => 2
Find a job => 2
jobs » Find => 2
Jobs in London => 2
in Czech Republic => 2
Website Four Words :
UK's 1 job site => 2
Jobs in Czech Republic => 2
Total Number of Links on the Webpage
The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.
Website Total Links : 195
How many of these Links are Unique
Website Unique Links : 172
Website All Unique Links :
/resources/images/favicon.ico
/resources/images/headerlogo2.png
/cassette.axd/stylesheet/S4zebAAOB8RQg-bZsdggC743DRA=/resources/styles/common
/cassette.axd/stylesheet/tgZabinkxoyLngaLqawCbx46_tk=/resources/styles/homepage.css
http://www.reed.co.uk
/resources/cms/css/cms_style_jobindex.css
/
#startContent
/courses/
/career-advice
/recruiter?WT.ac=jobseeker_b2b_advertise_now
/recruiter?WT.mc_id=reed_all_B2B_Recruiting_vertical
/account/jobs
#
https://www.reed.co.uk/account/recover
https://www.reed.co.uk/account/register
/jobs/50k
/jobs/temporary
/jobs/graduate
/jobs?keywords=urgent%20or%20%22immediate%20start%22
http://www.reed.co.uk/jobs/rbs-8202/p8202
/tv/?WT.ac=Campaign_TV_topnav_13092012
/jobs/accountancy
/jobs/accountancy-qualified
/jobs/actuarial
/jobs/admin-secretarial-pa
/jobs/apprenticeships
/jobs/banking
/jobs/charity-voluntary
/jobs/construction-property
/jobs/customer-service
/jobs/education
/jobs/energy
/jobs/engineering
/jobs/estate-agency
/jobs/financial-services
/jobs/fmcg
/jobs/general-insurance
/jobs/health-medicine
/jobs/hospitality-catering
/jobs/human-resources
/jobs/it-telecoms
/jobs/it-contractor
/jobs/legal
/jobs/leisure-tourism
/jobs/manufacturing
/jobs/marketing-pr
/jobs/media-digital-creative
/jobs/motoring-automotive
/jobs/language
/jobs/public-sector
/jobs/purchasing
/jobs/recruitment-consultancy
/jobs/retail
/jobs/sales
/jobs/scientific
/jobs/security-safety
/jobs/social-care
/jobs/strategy-consultancy
/jobs/training
/jobs/transport-logistics
/jobs/london
/location/south-east-england
/jobs/kent
/jobs/essex
/jobs/surrey
/location/south-west-england
/jobs/bristol
/jobs/plymouth
/jobs/devon
/location/east-midlands
/jobs/nottingham
/jobs/leicester
/jobs/derby
/location/west-midlands-region
/jobs/birmingham
/jobs/coventry
/jobs/stoke-on-trent
/location/east-anglia
/jobs/cambridge
/jobs/norwich
/jobs/peterborough
/location/north-east-england
/jobs/newcastle-upon-tyne
/jobs/middlesbrough
/jobs/sunderland
/location/north-west-england
/jobs/manchester
/jobs/liverpool
/jobs/bolton
/location/yorkshire-and-humberside
/jobs/leeds
/jobs/sheffield
/jobs/hull
/location/scotland
/jobs/glasgow
/jobs/edinburgh
/jobs/aberdeen
/location/wales
/jobs/cardiff
/jobs/swansea
/jobs/newport-gwent
/location/northern-ireland
/jobs/belfast
/internationaljobs
/jobs/czech-republic
/jobs/france
/jobs/germany
/location
/jobs/gibraltar
/jobs/ireland
/jobs/malta
/jobs/netherlands
/jobs/poland
/jobs/spain
/jobs/switzerland
/jobs/south-africa
/jobs/australia
/jobs/china
/jobs/dubai
/jobs/hong-kong
/jobs/qatar
/jobs/saudi-arabia
/jobs/singapore
/jobs/united-arab-emirates
/jobs/usa
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=5835795&PluID=0&ord
/jobs/part-time
/courses/project-management-knowledgecenter/21684#/courses/prince2-foundation
/courses/aat-level-2-certificate-inaccounting/21524#/courses/aat-level-2
/courses/microsoft-sql-server-2008-database-development/21703#/courses/?keywords=microsoft%20sql%20server%202008%20-%20database%20development
/courses/adobe-dreamweaver/21310#/courses/?keywords=dreamweaver
/courses/cim-introduction-to-marketing/21293#/courses/?keywords=CIM%20-%20Certificate%20in%20Marketing
/courses
/jobs/sky/p9194
/jobs/virgin-media/p2801
/jobs/vodafone-9561/p9561
/jobs/amey-plc/p14200
/jobs/emirates/p13699
/jobs/siemens-uk/p12770
/jobs/argos/p2802
/jobs/p-o-cruises/p15113
/recruiterdirectory
//ad.doubleclick.net/jump/reedad21/sohmpg;tile='
/jobindex
/home/optinmobile
/help
/enquiries
/office
/popularjobs
/topjobsearches
https://www.reed.co.uk/recruiter
https://www.reed.co.uk/recruiter/products/advertiseJobs
https://www.reed.co.uk/recruiter/products/searchcvs
https://www.reed.co.uk/recruiter/exchange
https://candidate.reed.co.uk/candlogin.asp
http://www.reedglobal.com/work-for-us/work-for-us.php
http://client.reed.co.uk/
http://www.reedlearning.co.uk/
https://www.reed.co.uk/social-network
http://www.facebook.com/reedcouk
http://twitter.com/#!/reedcouk
https://plus.google.com/u/0/b/110032647726991174765/110032647726991174765/posts
/jobs/reed-co-uk/p2882
/lovemondays
/film
/yoursecurity
/about
/terms
/privacy
/cookies
/nojavascript
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Simply enter your website URL (www.chameleonwebservices.co.uk) into the box
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FREE SEO Tools
This free SEO tool has been provided to give you an understanding of what information Google can find relating to your website. There are many other parts of a websites SEO that need to be looked at.
On Page SEO
On page SEO is the name given to the physical content of your website and this looks at content quality. The words on the website should be fresh not copied from another website. The website should engage with the users and the overall result of improving this will mean users will spend more time on the website and Google monitors the users experience.
The HTML coding of the website is an important part and you should ensure your coding is correct and the Titles, Description and Headers are all correctly coded and relevant. This FREE SEO tool shows this information for you.
The architecture of a website is important as this can increase the speed of the website which will have a positive effect on the crawl time and Google wants to crawl a website fast to reduce resources on the Google servers. The website URLS are also very important and should be SEO friendly.
Off Page SEO
Off Page SEO is relating to trust and physical location and all this places a part in the overall ranking of a website. High quality links from websites in the same sector will create trust and pass power which will increase Google page rank and authority.
Social media reputation and sharing is an important part of a websites off page SEO.
The hosting server you use which be in a data centre with an IP range which can tell Google the location of the website and this is a small part of the Google algorithm.
SEO Company
Chameleon Web Services is one of the leading UK SEO Companies with offices in Birmingham, Cheltenham, Dudley and London. If you require an SEO Consultant then please get in touch.
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