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scotcareers.co.uk

FREE Website SEO Audit Report for scotcareers.co.uk

We fetched SEO Data for scotcareers.co.uk : 07:38:10 PM - Mon, 28 Oct 2013
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FREE SEO WEBSITE REPORT FOR scotcareers.co.uk

Below is the detail relating to the information that we gathered from scotcareers.co.uk website.

This information is very important to be checked and then corrected if there are any problems found. This is only a summary report containing the basic important on-page SEO information required, if you would like a more indepth report please contact us.

Title Tag

The Title TAG for this website is : ScotCareers - Jobs in Scotland, Top Scottish Vacancies and Recruitment Site
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name


SEO Opinion : The title needs to be shorter. Remove a few words to achieve an overall length of less than 70 characters.


The Title should be coded as follows:

<head>
<title>ScotCareers - Jobs in Scotland, Top Scottish Vacancies and Recruitment Site</title>
</head>

Is the Title TAG Important?

The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-

Website Title Tag

The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.

Where does Google use the Title TAG?

If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-

Website Title Tag in Google

In Google you can see the title tag as the top line of information above the website URL which appears in all search results.

The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.

If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.

If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.

Meta Tag Description

Website Description : Find Jobs in Scotland | 1000s of Vacancies from top Scottish recruitment agencies and employers | Updated daily | Apply online now or upload your CV

SEO best practice : The description should be between 150 and 160 characters.

It is recommened to include you keywords in the description for each page but this should be written for humans.

SEO Opinion : GOOD


The Description Meta Tag should be coded as follows:

<head>
<meta name="description" content="Find Jobs in Scotland | 1000s of Vacancies from top Scottish recruitment agencies and employers | Updated daily | Apply online now or upload your CV">
</head>

The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.

Where does the meta description appear in Google?

Meta Description Tag in Google

Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under www.chameleonwebservices.co.uk

Avoid Duplicate Meta description Tags

The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.

Meta TAG Keywords

Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.

Website Keywords :

Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.

The Keywords Meta Tag should be coded as follows:

<head>
<meta name="keywords" content="">
</head>

Ensure that you have coded your meta data for the keywords as above.

Website IP Address

The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.

Website IP : 176.34.240.135

You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.

Hosting Server Information

Website Server Info:
HTTP/1.1 200 OK
Cache-control: no-cache="set-cookie"
Content-Language: en-US
Content-Type: text/html;charset=UTF-8
Date: Mon, 28 Oct 2013 19:38:09 GMT
Server: Apache/2.2.22 (Unix) mod_ssl/2.2.22 OpenSSL/0.9.8e-fips-rhel5 DAV/2 mod_jk/1.2.37
Set-Cookie: JSESSIONID=LgY7zHQJUR1A6WmLCGdb.991; Path=/
Set-Cookie: AWSELB=3F7DF7ED123706D7F9394B329DE75194F44CD3CE9086A2B4ACE586F4EBBBBF359774972979A174A1F1E05E0A15FC7F0A77CF75716847D5249D47540569B83752E1E4F5C60F;PATH=/
Vary: Accept-Encoding
X-Frame-Options: SAMEORIGIN
Connection: Close

Google Page Rank

The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about Google Page Rank click here

Website Page Rank : 6

Alexa Rank of Website

Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.

Website Alexa Rank: 972938

Keyword Optimisation

The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:

Website Single Words :
and => 35
your => 24
you => 18
a => 15
to => 15
the => 15
password => 12
site => 11
use => 10
on => 10
email => 9
our => 8
address => 8
in => 8
What => 8
job => 8
If => 8
ScotCareers => 7
of => 7
or => 6
another => 6
jobs => 6
this => 6
Register => 6
account => 6
already => 6
with => 6
enter => 6
Password => 6
Use => 6
Policy => 6
About => 5
Email => 5
have => 5
Please => 5
it => 5
more => 4
Within => 4
CV => 4
miles => 4
Privacy => 4
should => 4
login => 4
mean => 4
does => 4
any => 4
I => 4
services => 4
Don't => 4
these => 4
can => 4
name => 4
Log => 4
by => 4
browser => 4
Search => 3
Upload => 3
find => 3
not => 3
easily => 3
sites => 3
now => 3
Close => 3
latest => 3
check => 3
(1) => 3
(6) => 3
us => 3
alerts => 3
reset => 3
Recruitment => 3
Terms => 3
here => 3
like => 3
employers => 3
out => 3
Conditions => 3
Find => 3
Cookie => 3
Website Double Words :
your password => 7
you already => 6
If you => 5
on ScotCareers => 5
this mean => 4
your CV => 4
mean If => 4
Log in => 4
does this => 4
What does => 4
another account => 4
already have => 4
account What => 4
Use another => 4
have a => 4
you can => 4
services you => 4
can use => 4
use it => 4
it on => 4
these services => 4
of these => 4
a login => 4
login with => 4
with any => 4
any of => 4
email address => 4
Don't use => 4
I enter => 4
What should => 4
should I => 4
Cookie Policy => 3
Privacy Policy => 3
Upload your => 3
Conditions Privacy => 3
Email address => 3
job alerts => 3
and Conditions => 3
miles Within => 3
the latest => 3
a job => 3
Terms and => 3
Website Triple Words :
with any of => 4
login with any => 4
a login with => 4
any of these => 4
of these services => 4
you can use => 4
services you can => 4
these services you => 4
have a login => 4
already have a => 4
account What does => 4
another account What => 4
Use another account => 4
What does this => 4
does this mean => 4
If you already => 4
mean If you => 4
this mean If => 4
can use it => 4
you already have => 4
should I enter => 4
What should I => 4
use it on => 4
it on ScotCareers => 4
Conditions Privacy Policy => 3
Upload your CV => 3
and Conditions Privacy => 3
Terms and Conditions => 3
By clicking Register => 2
regularly By clicking => 2
clicking Register you => 2
agree to our => 2
you agree to => 2
Register you agree => 2
Change your password => 2
use on another => 2
already use on => 2
you already use => 2
password you already => 2
on another system => 2
another system Change => 2
your password regularly => 2
to our Terms => 2
system Change your => 2
password regularly By => 2
Cookie Policy Use => 2
Email Password Remember => 2
a password you => 2
the latest jobs => 2
in Email Password => 2
Log in Email => 2
on ScotCareers Log => 2
ScotCareers Log in => 2
Password Remember me => 2
Remember me I've => 2
Policy and Cookie => 2
Privacy Policy and => 2
and Cookie Policy => 2
Policy Use another => 2
me I've forgotten => 2
I've forgotten my => 2
our Terms and => 2
site name Don't => 2
enter Strength Password => 2
Strength Password tips => 2
I enter Strength => 2
Password What should => 2
email address Password => 2
address Password What => 2
Password tips To => 2
tips To make => 2
password strong 8 => 2
strong 8 characters => 2
your password strong => 2
make your password => 2
To make your => 2
work email address => 2
not work email => 2
Register Email address => 2
Email address What => 2
our other sites => 2
Visit our other => 2
Are you hiring => 2
address What should => 2
I enter Please => 2
a personal not => 2
personal not work => 2
enter a personal => 2
Please enter a => 2
enter Please enter => 2
8 characters minimum => 2
characters minimum the => 2
like your name => 2
your name or => 2
words like your => 2
guessable words like => 2
use easily guessable => 2
easily guessable words => 2
name or email => 2
or email or => 2
name Don't use => 2
Don't use a => 2
forgotten my password => 2
the site name => 2
or the site => 2
Don't use easily => 2
punctuation Don't use => 2
the better Use => 2
better Use upper => 2
longer the better => 2
the longer the => 2
minimum the longer => 2
Use upper and => 2
upper and lowercase => 2
numbers and punctuation => 2
and punctuation Don't => 2
letters numbers and => 2
lowercase letters numbers => 2
and lowercase letters => 2
use a password => 2
email or the => 2
reset your password => 2
your next job => 2
to reset your => 2
link to reset => 2
my password No => 2
a link to => 2
register Use another => 2
to register Use => 2
No account It's => 2
password No account => 2
account It's free => 2
It's free to => 2
free to register => 2
Find your next => 2
Website Four Words :
login with any of => 4
a login with any => 4
have a login with => 4
with any of these => 4
any of these services => 4
these services you can => 4
of these services you => 4
already have a login => 4
you already have a => 4
account What does this => 4
another account What does => 4
Use another account What => 4
What does this mean => 4
does this mean If => 4
If you already have => 4
this mean If you => 4
services you can use => 4
mean If you already => 4
What should I enter => 4
use it on ScotCareers => 4
you can use it => 4
can use it on => 4
Terms and Conditions Privacy => 3
and Conditions Privacy Policy => 3
By clicking Register you => 2
clicking Register you agree => 2
Register you agree to => 2
agree to our Terms => 2
you agree to our => 2
regularly By clicking Register => 2
to our Terms and => 2
Change your password regularly => 2
use on another system => 2
already use on another => 2
you already use on => 2
password you already use => 2
on another system Change => 2
another system Change your => 2
your password regularly By => 2
our Terms and Conditions => 2
system Change your password => 2
password regularly By clicking => 2
and Cookie Policy Use => 2
in Email Password Remember => 2
Email Password Remember me => 2
Password Remember me I've => 2
Log in Email Password => 2
ScotCareers Log in Email => 2
it on ScotCareers Log => 2
on ScotCareers Log in => 2
a password you already => 2
Remember me I've forgotten => 2
Cookie Policy Use another => 2
Policy and Cookie Policy => 2
Privacy Policy and Cookie => 2
Policy Use another account => 2
forgotten my password No => 2
me I've forgotten my => 2
I've forgotten my password => 2
Conditions Privacy Policy and => 2
name Don't use a => 2
enter Strength Password tips => 2
Strength Password tips To => 2
I enter Strength Password => 2
should I enter Strength => 2
address Password What should => 2
Password What should I => 2
Password tips To make => 2
tips To make your => 2
password strong 8 characters => 2
strong 8 characters minimum => 2
your password strong 8 => 2
make your password strong => 2
To make your password => 2
email address Password What => 2
work email address Password => 2
address What should I => 2
should I enter Please => 2
Email address What should => 2
Register Email address What => 2
Visit our other sites => 2
I enter Please enter => 2
enter Please enter a => 2
personal not work email => 2
not work email address => 2
a personal not work => 2
enter a personal not => 2
Please enter a personal => 2
8 characters minimum the => 2
characters minimum the longer => 2
like your name or => 2
your name or email => 2
words like your name => 2
guessable words like your => 2
use easily guessable words => 2
easily guessable words like => 2
or email or the => 2
email or the site => 2
my password No account => 2
Don't use a password => 2
site name Don't use => 2
the site name Don't => 2
or the site name => 2
Don't use easily guessable => 2
punctuation Don't use easily => 2
the better Use upper => 2
better Use upper and => 2
longer the better Use => 2
the longer the better => 2
minimum the longer the => 2
Use upper and lowercase => 2
upper and lowercase letters => 2
numbers and punctuation Don't => 2
and punctuation Don't use => 2
letters numbers and punctuation => 2
lowercase letters numbers and => 2
and lowercase letters numbers => 2
use a password you => 2
name or email or => 2
to reset your password => 2
Find your next job => 2
a link to reset => 2
link to reset your => 2
register Use another account => 2
password No account It's => 2
free to register Use => 2
It's free to register => 2
to register Use another => 2
No account It's free => 2
account It's free to => 2

Total Number of Links on the Webpage

The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.

Website Total Links : 155

How many of these Links are Unique

Website Unique Links : 129
Website All Unique Links :
http://assets.tmdr.com/interfaces/jsi/jawr/styles/1.26.6/sites/scotcareers/styles/styles_1.css
http://assets.tmdr.com/interfaces/jsi/jawr/styles/1.26.6/sites/scotcareers/styles/styles_2.css
/favicon.ico
/
/jobs
/jobs/browse/location
/login
/register
http://blog.fish4jobs.co.uk/
/account/profile
/account/alerts
#tabs-title
#tabs-location
#tabs-category
/recruiters
/jobs/scotland/account-manager
/jobs/scotland/administrator
/jobs/scotland/apprentice
/jobs/scotland/care-worker
/jobs/scotland/customer-advisor
/jobs/scotland/developer
/jobs/scotland/driver
/jobs/scotland/electrician
/jobs/scotland/engineer
/jobs/scotland/graduate
/jobs/scotland/marketing-exec
/jobs/scotland/mechanic
/jobs/scotland/pa
/jobs/scotland/part-time
/jobs/scotland/retail
/jobs/scotland/nurse
/jobs/scotland/sales-executive
/jobs/scotland/sales-manager
/jobs/scotland/teacher
/jobs/scotland/teaching-assistant
/jobs/scotland/telesales
/jobs/scotland/warehouse
/jobs/lanarkshire/all
/jobs/renfrewshire/all
/jobs/dumfries-and-galloway/all
/jobs/aberdeen/all
/jobs/aberdeenshire/all
/jobs/borders/all
/jobs/clackmannanshire/all
/jobs/argyll/all
/jobs/ayr/all
/jobs/east-kilbride/all
/jobs/stirling/all
/jobs/glasgow/all
/jobs/tayside/all
/jobs/edinburgh/all
/jobs/highland/all
/jobs/ayrshire/all
/jobs/perth/all
/jobs/paisley/all
/jobs/motherwell/all
/jobs/moray/all
/jobs/kilmarnock/all
/jobs/dunbartonshire/all
/jobs/hamilton/all
/jobs/fife/all
/jobs/inverness/all
/jobs/dundee/all
/jobs/scotland/all/1-accountancy
/jobs/scotland/all/2-adventure
/jobs/scotland/all/3-aerospace-and-aviation
/jobs/scotland/all/4-agriculture-and-outdoor
/jobs/scotland/all/5-automotive-and-driving
/jobs/scotland/all/6-banking-and-financial-services
/jobs/scotland/all/7-business-opportunities
/jobs/scotland/all/8-catering-and-hospitality
/jobs/scotland/all/9-charity-and-not-for-profit
/jobs/scotland/all/10-childcare
/jobs/scotland/all/11-clinical-trials
/jobs/scotland/all/12-construction-and-building
/jobs/scotland/all/13-customer-service-and-call-centre
/jobs/scotland/all/14-distribution-and-warehouse
/jobs/scotland/all/15-domestic
/jobs/scotland/all/17-engineering
/jobs/scotland/all/16-education-and-teaching
/jobs/scotland/all/19-environmental-and-green-energy
/jobs/scotland/all/18-entertainment
/jobs/scotland/all/21-facilities-management
/jobs/scotland/all/20-executive-and-director
/jobs/scotland/all/23-graduate-and-internship
/jobs/scotland/all/22-gap-year
/jobs/scotland/all/25-health-nursing-and-social-care
/jobs/scotland/all/24-health-and-beauty
/jobs/scotland/all/27-information-technology
/jobs/scotland/all/26-human-resources
/jobs/scotland/all/29-logistics-and-transport
/jobs/scotland/all/28-legal
/jobs/scotland/all/31-manufacturing-and-industrial
/jobs/scotland/all/30-management
/jobs/scotland/all/34-procurement
/jobs/scotland/all/35-professional-services
#
/jobs/scotland/all/-/16466-search-consultancy-ltd-main-account?cmpid=SP_16466_12470
/jobs/scotland/all/-/16598-asa-recruitment?cmpid=SP_16598_12472
/jobs/scotland/all/-/16606-choice-consultants?cmpid=SP_16606_12474
/jobs/scotland/all/-/1151-wesser-ltd?cmpid=SP_1151_12531
/jobs/scotland/all/-/1134-recruitment-genius?cmpid=SP_1134_12537
/jobs/scotland/all/-/17607-ferrovial-agroman-?cmpid=SP_17607_12578
/jobs/uk/all/-/16608-pertemps
/jobs/uk/all/-/16466-search
/jobs/uk/all/-/16598-asa
/jobs/uk/all/-/16606-choice
/jobs/uk/all/-/1151-wesser
http://www.fish4.co.uk/ecom/recruitment
/ecommerce
http://www.tmdr.com/advertising/
/pages/terms-and-conditions
/pages/privacy-policy
http://www.tmdr.com/art/cookie-policy/
/pages/faq
/pages/contact-us-fish4
http://www.tmdr.com/about-us/
http://www.tmdr.com/advanced+recruitment+technology
http://m.scotcareers.co.uk/?site_preference=mobile
http://www.tmdr.com/art/mobile-sites/
http://www.tmdr.com/
https://twitter.com/share
http://www.scotcareers.co.uk/ecommerce
http://recruiter.scotcareers.co.uk/
#register_email_tip
#password_tips
#alternative_login_tooltip
/forgottenpassword
mailto:customerservices@fish4.co.uk


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This free SEO tool has been provided to give you an understanding of what information Google can find relating to your website. There are many other parts of a websites SEO that need to be looked at.

On Page SEO

On page SEO is the name given to the physical content of your website and this looks at content quality. The words on the website should be fresh not copied from another website. The website should engage with the users and the overall result of improving this will mean users will spend more time on the website and Google monitors the users experience.

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Off Page SEO is relating to trust and physical location and all this places a part in the overall ranking of a website. High quality links from websites in the same sector will create trust and pass power which will increase Google page rank and authority.

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The hosting server you use which be in a data centre with an IP range which can tell Google the location of the website and this is a small part of the Google algorithm.

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