thetrainline.com

FREE Website SEO Audit Report for thetrainline.com

We fetched SEO Data for thetrainline.com : 03:00:19 PM - Tue, 25 Feb 2014
Perform a REFRESH

FREE SEO WEBSITE REPORT FOR thetrainline.com

Below is the detail relating to the information that we gathered from thetrainline.com website.

This information is very important to be checked and then corrected if there are any problems found. This is only a summary report containing the basic important on-page SEO information required, if you would like a more indepth report please contact us.

Title Tag

The Title TAG for this website is : Cheap train tickets, get UK train times & fares | thetrainline
SEO best practice : Less than 70 characters, due to this being the limit that Google actually displays within search results.
You should find your main keywords at the front and secondary keywords following these :
Example: Main Keywords Secondary Keywords | Brand Name

SEO Opinion : The title is the correct length - GREAT

The Title should be coded as follows:

<head>
<title> Cheap train tickets, get UK train times & fares | thetrainline </title>
</head>

Is the Title TAG Important?

The title TAG is important and is used not by not only Google but by browsers. See in the example below the Chameleon title TAG in 2 places:-

Website Title Tag

The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers.

Where does Google use the Title TAG?

If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:-

Website Title Tag in Google

In Google you can see the title tag as the top line of information above the website URL which appears in all search results.

The title tag is the main text that will describe your website. This is one of the most important on-page SEO factors to get correct. The key is to ensure your page title is relevant and not the same across the complete website.

If you add more characters / words into your title tag you are reducing the keyword density of the individual words. This is important as the keyword density is part of the Google algorithm calculation.

If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords. If you need help then get in touch with us.

Meta Tag Description

Website Description : Buy cheap train tickets and get UK train times & fares at thetrainline.com. Save up to 80% with the UK’s No.1 independent online rail ticket retailer.

SEO best practice : The description should be between 150 and 160 characters.

It is recommened to include you keywords in the description for each page but this should be written for humans.

SEO Opinion : GOOD

The Description Meta Tag should be coded as follows:

The description tag is heavily important for improving click-through via search engines. This is an advertisement about what the specific website page content is about. This is one of the most important on-page SEO factors to get correct. Ensure your meta description is relating to the meta title. If you need help then get in touch with us.

Where does the meta description appear in Google?

Meta Description Tag in Google

Within Google search results the Meta Description is what Google uses under the website URL. If you look above you will see the description under www.chameleonwebservices.co.uk

Avoid Duplicate Meta description Tags

The key here is to ensure that each page has its own description that is relevant to the page content. If is OK sometimes to leave the meta description blank and when this is the case Google will use page content data to provide users with a description of the web page.

Meta TAG Keywords

Even though meta keywords do not play a major part in search engines you should consider using them still. These are key phrases about the products or services that the webpage content is about.

Website Keywords : train, times, tickets, timetable, fares, railway, stations, booking, travel information, reservations, trainline

Try to pick around 10 to 15 keywords only and enter them with the most important keywords at the front.

The Keywords Meta Tag should be coded as follows:

Ensure that you have coded your meta data for the keywords as above.

Website IP Address

The IP address of website can provide information as the location of the web hosting server. Using the IP address of web hosting server to a geographical location is known as geolocation.

Website IP : 80.64.59.218

You can use this IP address to check how many websites are actually hosted on one web hosting server. Remember that if you host your website on shared hosting and the same server is hosting bad websites then this can have a negative effect on your website rankings.

Hosting Server Information

Website Server Info:
HTTP/1.1 200 OK
Date: Tue, 25 Feb 2014 15:00:21 GMT
Server: Microsoft-IIS/7.5
Set-Cookie: SSLB=1; path=/; domain=.thetrainline.com
Cache-Control: no-cache, no-store
Pragma: no-cache
Content-Length: 145181
Content-Type: text/html; charset=utf-8
Expires: -1
X-AspNet-Version: 2.0.50727
X-Powered-By: ASP.NET
p3p: CP="This is not a P3P policy. See http://www.thetrainline.com/buytickets/terms.aspx for more info"
Set-Cookie: .ASPXANONYMOUS=-XelJMxozwEkAAAAMDIzMGM1YjEtNGEyOS00M2VkLTlkODMtY2FhN2UyOWI2Y2Zj0; expires=Tue, 06-May-2014 01:40:21 GMT; path=/; HttpOnly
Set-Cookie: DotNetNukeAnonymous=112bd55b-1293-42b1-a1e3-cf0f3fcf5dfa; expires=Tue, 25-Feb-2014 15:20:21 GMT; path=/; HttpOnly
Set-Cookie: ASP.NET_SessionId=mr0ixjv42fy2dg45xtc530a1; path=/; HttpOnly
Set-Cookie: CO=3509287757; path=/; HttpOnly
Set-Cookie: language=en-GB; path=/; HttpOnly
Vary: Accept-Encoding
RTSS: 1-1-84
Connection: close

Google Page Rank

The Google page rank of a website is a figure between 1 and 10 that Google provides which gives an indication of the quality and power of a website. To find out more information about Google Page Rank click here

Website Page Rank : 7

Alexa Rank of Website

Alexa provides a traffic rank which can show how much traffic a website is getting compared to every other website on the internet.

Website Alexa Rank: 5900

Website Age

The age of a website is an important factor in Google's eyes. Google does not provide a page rank score until the website is over 6 months old.

Website Registered Since : 07-dec-1998

Keyword Optimisation

The Google robot can not see how lovely a website looks but takes the words from the page. To understand what information Google takes from a website we have provided the following:

Website Single Words :
to => 22
London => 15
Save => 8
on => 7
station => 7
train => 7
AND => 6
and => 6
Railcard => 6
RAILCARDVALLEY => 6
RAILCARDDISABLED => 6
Trains => 6
tickets => 6
Return => 5
Home => 5
0123456789 => 5
DDMMYY => 4
us => 4
Train => 4
UK => 4
Birmingham => 4
& => 4
enter => 4
How => 4
Invalid => 4
Manchester => 4
RAILCARDSCOTTISH => 3
CARDNETWORK => 3
SENIOR => 3
RAILCARDPEMBROKE => 3
YOUTH => 3
RAILCARD => 3
many => 3
RAILCARDSENIOR => 3
STUDENT => 3
LINES => 3
Remove => 3
RAILCARDHM => 3
RAILCARDFAMILY => 3
VALLEY => 3
RAILCARDESK => 3
CHILD => 3
FRIENDS => 3
RAILCARDGROUPSAVE => 3
WALES => 3
OF => 3
4HEART => 3
3GROUPSAVE => 3
ADULT => 3
CORNWALL => 3
RAILCARDANNUAL => 3
None1625 => 3
FORCES => 3
RAILCARDJOBCENTREPLUS => 3
GOLD => 3
CARDCAMBRIAN => 3
RAILCARDDEVON => 3
RAILCARDDALES => 3
LINE => 3
RAILCARDCOTSWOLD => 3
DISCOUNT => 3
Outward => 3
Euston => 3
RAILCARDHIGHLAND => 3
Business => 3
up => 3
Eurostar => 3
Leeds => 3
Free => 3
date => 3
50% => 3
times => 3
if => 3
Cheap => 3

Website Double Words :
Trains to => 6
to London => 6
Home Invalid => 4
enter DDMMYY => 4
train tickets => 4
London to => 4
RAILCARDESK VALLEY => 3
CHILD RAILCARDESK => 3
VALLEY RAILCARDFAMILY => 3
RAILCARDFAMILY AND => 3
AND FRIENDS => 3
4HEART OF => 3
3GROUPSAVE 4HEART => 3
RAILCARDGROUPSAVE 3GROUPSAVE => 3
FRIENDS RAILCARDGROUPSAVE => 3
RAILCARDDISABLED CHILD => 3
CORNWALL RAILCARDDISABLED => 3
CARDCAMBRIAN RAILCARDCOTSWOLD => 3
RAILCARDCOTSWOLD LINE => 3
GOLD CARDCAMBRIAN => 3
RAILCARDANNUAL GOLD => 3
None1625 RAILCARDANNUAL => 3
LINE RAILCARDDALES => 3
RAILCARDDALES RAILCARDDEVON => 3
RAILCARDDISABLED ADULT => 3
OF WALES => 3
AND CORNWALL => 3
RAILCARDDEVON AND => 3
ADULT RAILCARDDISABLED => 3
FORCES RAILCARDJOBCENTREPLUS => 3
many 0123456789 => 3
0123456789 Remove => 3
How many => 3
RAILCARD Railcard => 3
STUDENT RAILCARD => 3
London Euston => 3
to Birmingham => 3
Save up => 3
up to => 3
to 50% => 3
Cheap train => 3
RAILCARDVALLEY STUDENT => 3
SENIOR RAILCARDVALLEY => 3
DISCOUNT CARDNETWORK => 3
CARDNETWORK RAILCARDPEMBROKE => 3
RAILCARDJOBCENTREPLUS DISCOUNT => 3
date enter => 3
RAILCARDHM FORCES => 3
RAILCARDPEMBROKE RAILCARDSCOTTISH => 3
RAILCARDSCOTTISH YOUTH => 3
LINES SENIOR => 3
RAILCARDVALLEY LINES => 3
RAILCARDSENIOR RAILCARDVALLEY => 3
YOUTH RAILCARDSENIOR => 3
RAILCARDHIGHLAND RAILCARDHM => 3
WALES RAILCARDHIGHLAND => 3
train times => 3

Website Triple Words :
RAILCARDESK VALLEY RAILCARDFAMILY => 3
CHILD RAILCARDESK VALLEY => 3
RAILCARDDISABLED CHILD RAILCARDESK => 3
ADULT RAILCARDDISABLED CHILD => 3
VALLEY RAILCARDFAMILY AND => 3
RAILCARDFAMILY AND FRIENDS => 3
3GROUPSAVE 4HEART OF => 3
RAILCARDGROUPSAVE 3GROUPSAVE 4HEART => 3
FRIENDS RAILCARDGROUPSAVE 3GROUPSAVE => 3
AND FRIENDS RAILCARDGROUPSAVE => 3
RAILCARDDISABLED ADULT RAILCARDDISABLED => 3
CORNWALL RAILCARDDISABLED ADULT => 3
CARDCAMBRIAN RAILCARDCOTSWOLD LINE => 3
GOLD CARDCAMBRIAN RAILCARDCOTSWOLD => 3
RAILCARDANNUAL GOLD CARDCAMBRIAN => 3
None1625 RAILCARDANNUAL GOLD => 3
RAILCARDCOTSWOLD LINE RAILCARDDALES => 3
LINE RAILCARDDALES RAILCARDDEVON => 3
AND CORNWALL RAILCARDDISABLED => 3
RAILCARDDEVON AND CORNWALL => 3
RAILCARDDALES RAILCARDDEVON AND => 3
4HEART OF WALES => 3
OF WALES RAILCARDHIGHLAND => 3
STUDENT RAILCARD Railcard => 3
RAILCARDVALLEY STUDENT RAILCARD => 3
SENIOR RAILCARDVALLEY STUDENT => 3
LINES SENIOR RAILCARDVALLEY => 3
How many 0123456789 => 3
many 0123456789 Remove => 3
Cheap train tickets => 3
Save up to => 3
up to 50% => 3
RAILCARDVALLEY LINES SENIOR => 3
RAILCARDSENIOR RAILCARDVALLEY LINES => 3
RAILCARDJOBCENTREPLUS DISCOUNT CARDNETWORK => 3
FORCES RAILCARDJOBCENTREPLUS DISCOUNT => 3
RAILCARDHM FORCES RAILCARDJOBCENTREPLUS => 3
RAILCARDHIGHLAND RAILCARDHM FORCES => 3
DISCOUNT CARDNETWORK RAILCARDPEMBROKE => 3
CARDNETWORK RAILCARDPEMBROKE RAILCARDSCOTTISH => 3
YOUTH RAILCARDSENIOR RAILCARDVALLEY => 3
RAILCARDSCOTTISH YOUTH RAILCARDSENIOR => 3
RAILCARDPEMBROKE RAILCARDSCOTTISH YOUTH => 3
date enter DDMMYY => 3
WALES RAILCARDHIGHLAND RAILCARDHM => 3
Or Before DepartingArriving => 2
Before DepartingArriving Hour => 2
DepartingArriving Hour 000102030405060708091011121314151617181920212223 => 2
000102030405060708091011121314151617181920212223 Minute 00153045 => 2
After Or Before => 2
Leave After Or => 2
Invalid station s_tprop6 => 2
Home Invalid station => 2
s_tprop5 Home Invalid => 2
been entered')0) s_tprop15 => 2
has been entered')0) => 2
London Kings Cross => 2
Leeds to London => 2
Birmingham New Street => 2
to London London => 2
to 50% on => 2
station has been => 2
invalid station has => 2
London London to => 2
station s_tprop6 Home => 2
Hour 000102030405060708091011121314151617181920212223 Minute => 2
0123456789 Remove Railcard => 2
s_tprop6 Home Invalid => 2
Outward date enter => 2
DDMMYY 12345678910111213141516171819202122232425262728293031 FebruaryMarchAprilMayJuneJulyAugust => 2
enter DDMMYY 12345678910111213141516171819202122232425262728293031 => 2

Website Four Words :
CHILD RAILCARDESK VALLEY RAILCARDFAMILY => 3
RAILCARDDISABLED CHILD RAILCARDESK VALLEY => 3
ADULT RAILCARDDISABLED CHILD RAILCARDESK => 3
RAILCARDESK VALLEY RAILCARDFAMILY AND => 3
VALLEY RAILCARDFAMILY AND FRIENDS => 3
FRIENDS RAILCARDGROUPSAVE 3GROUPSAVE 4HEART => 3
AND FRIENDS RAILCARDGROUPSAVE 3GROUPSAVE => 3
RAILCARDFAMILY AND FRIENDS RAILCARDGROUPSAVE => 3
RAILCARDDISABLED ADULT RAILCARDDISABLED CHILD => 3
CORNWALL RAILCARDDISABLED ADULT RAILCARDDISABLED => 3
CARDCAMBRIAN RAILCARDCOTSWOLD LINE RAILCARDDALES => 3
GOLD CARDCAMBRIAN RAILCARDCOTSWOLD LINE => 3
RAILCARDANNUAL GOLD CARDCAMBRIAN RAILCARDCOTSWOLD => 3
RAILCARDCOTSWOLD LINE RAILCARDDALES RAILCARDDEVON => 3
LINE RAILCARDDALES RAILCARDDEVON AND => 3
AND CORNWALL RAILCARDDISABLED ADULT => 3
RAILCARDDEVON AND CORNWALL RAILCARDDISABLED => 3
RAILCARDDALES RAILCARDDEVON AND CORNWALL => 3
RAILCARDGROUPSAVE 3GROUPSAVE 4HEART OF => 3
3GROUPSAVE 4HEART OF WALES => 3
RAILCARDVALLEY LINES SENIOR RAILCARDVALLEY => 3
RAILCARDSENIOR RAILCARDVALLEY LINES SENIOR => 3
YOUTH RAILCARDSENIOR RAILCARDVALLEY LINES => 3
LINES SENIOR RAILCARDVALLEY STUDENT => 3
SENIOR RAILCARDVALLEY STUDENT RAILCARD => 3
Save up to 50% => 3
How many 0123456789 Remove => 3
RAILCARDVALLEY STUDENT RAILCARD Railcard => 3
RAILCARDSCOTTISH YOUTH RAILCARDSENIOR RAILCARDVALLEY => 3
RAILCARDPEMBROKE RAILCARDSCOTTISH YOUTH RAILCARDSENIOR => 3
RAILCARDHIGHLAND RAILCARDHM FORCES RAILCARDJOBCENTREPLUS => 3
WALES RAILCARDHIGHLAND RAILCARDHM FORCES => 3
4HEART OF WALES RAILCARDHIGHLAND => 3
RAILCARDHM FORCES RAILCARDJOBCENTREPLUS DISCOUNT => 3
FORCES RAILCARDJOBCENTREPLUS DISCOUNT CARDNETWORK => 3
CARDNETWORK RAILCARDPEMBROKE RAILCARDSCOTTISH YOUTH => 3
DISCOUNT CARDNETWORK RAILCARDPEMBROKE RAILCARDSCOTTISH => 3
RAILCARDJOBCENTREPLUS DISCOUNT CARDNETWORK RAILCARDPEMBROKE => 3
None1625 RAILCARDANNUAL GOLD CARDCAMBRIAN => 3
OF WALES RAILCARDHIGHLAND RAILCARDHM => 3
Home Invalid station s_tprop6 => 2
s_tprop5 Home Invalid station => 2
has been entered')0) s_tprop15 => 2
enter DDMMYY 12345678910111213141516171819202122232425262728293031 FebruaryMarchAprilMayJuneJulyAugust => 2
date enter DDMMYY 12345678910111213141516171819202122232425262728293031 => 2
Invalid station s_tprop6 Home => 2
Outward date enter DDMMYY => 2
invalid station has been => 2
Leave After Or Before => 2
Hour 000102030405060708091011121314151617181920212223 Minute 00153045 => 2
to London London to => 2
up to 50% on => 2
DepartingArriving Hour 000102030405060708091011121314151617181920212223 Minute => 2
Before DepartingArriving Hour 000102030405060708091011121314151617181920212223 => 2
After Or Before DepartingArriving => 2
Or Before DepartingArriving Hour => 2
station s_tprop6 Home Invalid => 2
station has been entered')0) => 2
many 0123456789 Remove Railcard => 2

Total Number of Links on the Webpage

The total number of links on a website gives you an idea of where the Google robot is going to follow when on the website.

Website Total Links : 102

How many of these Links are Unique

Website Unique Links : 91

Website All Unique Links :
http://www.thetrainline.com/
http://m.thetrainline.com/
/buytickets/portals/thetrainline/images/favicon.ico
global/css/noscript.css
#dnn_ContentPane
http://www.thetrainline.com/buytickets/Default.aspx?base
javascript:__doPostBack('dnn$dnnLOGIN$cmdLogin','')
http://www.thetrainline.com
http://www.thetrainline.com/buytickets/your-data.aspx
https://www.sme.thetrainline.com/buytickets/
http://m.thetrainline.com
http://help.thetrainline.com/app/answers/list?url=http%3a%2f%2fwww.thetrainline.com%2fbuytickets%2fdefault.aspx
https://www.thetrainline.com/buytickets/myaccounthomepage.aspx?previouspagename=http%3a%2f%2fwww.thetrainline.com%2fbuytickets%2fdefault.aspx
https://www.thetrainline.com/buytickets/registercustomer.aspx?page=http%3a%2f%2fwww.thetrainline.com%2fbuytickets%2fdefault.aspx
https://www.thetrainline.com/buytickets/shoppingbasket.aspx
https://www.thetrainline.com/buytickets/login.aspx?previousPageName=default&TabName=http%3a%2f%2fwww.thetrainline.com%2fbuytickets%2fdefault.aspx
http://www.facebook.com/thetrainlinecom
http://twitter.com/thetrainline
http://www.thetrainline.com/live/
http://www.thetrainline.com/eurostar/
http://www.thetrainline.com/hotel/
http://hotels.thetrainline.com/en/p3503/pvTTLHOME/Home.aspx
http://thetrainline.eolts.co.uk
http://www.thetrainline.com/tools/
Portals/thetrainline/css/extended-search-jquery_SHA1_0x82838463FE20CCDC84AA3670462F5545F53EC02B.css
#
#today
#tomorrow
#same
#+1
javascript:void(0);
javascript:void(0)
http://www.thetrainline.com/farefinder/BestFares.aspx?orig=EUS&dest=MAN&out=20130107&monthview=outbound
http://www.thetrainline.com/farefinder/BestFares.aspx?orig=BHM&dest=EUS&out=20130107&monthview=outbound
http://www.thetrainline.com/farefinder/BestFares.aspx?orig=KGX&dest=LDS&out=20130107&monthview=outbound
http://www.thetrainline.com/farefinder/BestFares.aspx?orig=LIV&dest=EUS&out=20130107&monthview=outbound
http://help.thetrainline.com/app/answers/detail/a_id/2825/
http://thetrainline.entsbreaks.com/offers
http://www.thetrainline.com/train-tickets/mobile-app/
http://itunes.apple.com/app/thetrainline/id334235181?mt=8
http://www.windowsphone.com/en-GB/apps/ee10d2f2-7e6b-4e14-909e-0909e39e3416
https://market.android.com/details?id=com.thetrainline
http://appworld.blackberry.com/webstore/content/22402/?lang=en
http://www.thetrainline.com/eurostar/index.shtml?UID=HOMEBOX91
http://hotels.thetrainline.com/en/p3503/pvTTLBOX92/Home.aspx
http://thetrainline.entstix.com/?utm_source=TTL&utm_medium=hpbox
'http://help.thetrainline.com/app/contact_guide/kw/default';
}

http://www.thetrainline.com/eurostar/?DCSext.TTLEvent=HomeIntlPrompt&UID=HomeIntlPrompt
javascript:void()

http://www.thetrainline.com/about-us/index.shtml
http://help.thetrainline.com/app/contact_guide/kw/default
http://www.sme.thetrainline.com/buytickets/
http://www.thetrainlinejobs.com/
http://www.thetrainline.com/buytickets/terms.aspx
http://www.thetrainline.com/buytickets/terms.aspx#privacy
http://www.thetrainline.com/advertising-campaigns/index.shtml
https://help.thetrainline.com
http://www.thetrainline.com/tools/index.shtml
http://www.thetrainline.com/farefinder/
http://www.thetrainline.com/ticketalert/
http://www.thetrainline.com/train-tickets/cheap/index.shtml
/train-times/off-peak
http://www.thetrainline.com/DealsOffers/index.shtml
http://thetrainline.custhelp.com/app/answers/detail/a_id/3583
http://thetrainline.custhelp.com/app/answers/detail/a_id/2825
http://www.thetrainline.com/train-companies/index.shtml
http://www.thetrainline.com/about-us/affiliates/index.shtml
http://www.thetrainline.com/about-us/advertise_with_us.shtml
http://www.thetrainline.com/news
/destinations/all-destinations
/destinations/trains-to-london
/destinations/trains-to-manchester
/destinations/trains-to-birmingham
/destinations/trains-to-leeds
/destinations/trains-to-edinburgh
/nearest-station/index.shtml
/train-times/
/train-times/london-to-manchester
/train-times/leeds-to-london
/train-times/london-to-birmingham
/train-times/london-to-newcastle
/train-times/york-to-london
/train-times/london-to-edinburgh-waverley
/stations/
/stations/london-euston
/stations/london-kings-cross
/stations/london-paddington
/stations/manchester-piccadilly
/stations/birmingham-new-street
/stations/london-st-pancras-intl

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This free SEO tool has been provided to give you an understanding of what information Google can find relating to your website. There are many other parts of a websites SEO that need to be looked at.

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